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BZ

Message Prioritization

GA since 15 Oct 2026 major

An optional layer on frequency capping that uses categories and ranked rules to decide which of several competing sends goes out, holding back lower-priority messages and retrying them later.

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braze.com Evidence for GA · 15 Oct 2026
Platform
Braze
Capability
Arbitration, frequency & send-time rules · Decisioning
Vendor's name
Message Prioritization
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Lifecycle history 1 state

  1. GA15 Oct 2026
    First recorded 16 Oct 2026 · vendor release notes · braze.com ↗ · archived copy, 26 Oct 2026 ↗

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