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BZ

IP-based bot click filtering for SMS and RCS

GA since 15 Oct 2026 notable

SMS and RCS click tracking checks the IP address and user agent of each click and excludes clicks from known automated link scanners from reported click metrics.

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braze.com Evidence for GA · 15 Oct 2026
Platform
Braze
Capability
Deliverability & sender infrastructure · Channels
Vendor's name
IP-based bot click filtering
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA15 Oct 2026
    First recorded 16 Oct 2026 · vendor release notes · braze.com ↗ · archived copy, 26 Oct 2026 ↗

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