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Compiled 11 Nov

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BZ

eCommerce recommended events

GA since 30 Apr 2026 notable

eCommerce recommended events cover six purchase steps (product_viewed, cart_updated, checkout_started, order_placed, order_cancelled, order_refunded) that Braze validates for platform features; the Places Order conversion event was added in early access.

Read vendor source (opens in a new tab)
braze.com Evidence for GA · 30 Apr 2026
Platform
Braze
Capability
Data collection & tag management · Data
Vendor's name
eCommerce recommended events · Places Order
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 2 states

  1. GA30 Apr 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · braze.com ↗ · archived copy, 25 Oct 2026 ↗
  2. Preview5 Feb 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · braze.com ↗ · archived copy, 25 Oct 2026 ↗

Record corrections 2

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Text
    Summary rewritten

    Before: Adds a 'Places Order' conversion event to eCommerce recommended events, mirroring the existing 'Makes Purchase' event.

    After: eCommerce recommended events cover six purchase steps (product_viewed, cart_updated, checkout_started, order_placed, order_cancelled, order_refunded) that Braze validates for platform features; the Places Order conversion event was added in early access.

    The April 30 GA entry says "eCommerce recommended events cover six steps in the purchase journey"; the February early access added "Places Order". Evidence: braze.com ↗

  2. Text
    Name rewritten

    Before: 'Places Order' eCommerce recommended event

    After: eCommerce recommended events

    The GA entry is the six-event framework "eCommerce recommended events", not the single Places Order event. Evidence: braze.com ↗

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