Entries on this page are generated by AI from vendor sources. How AI is used
Salesforce
Platforms
- Day-precise
- 11%
- Latest
- wk of 26 Oct
- Day-precise
- 1%
- Latest
- wk of 9 Nov
- Day-precise
- 0%
- Latest
- May 2026
Signals
- 2 Nov 2026Acquisition
Salesforce signed a definitive agreement to acquire Cresta, a voice-agent provider for customer calls, for embedding into its customer service platform alongside Service Cloud; the deal is expected to close in Q1 of fiscal year 2028 subject to regulatory approval.
- 20 Oct 2026Acquisition
Salesforce signed a definitive agreement to acquire Braze for about $5.66 billion in enterprise value, $47.50 per share in cash; close expected in Salesforce's fiscal 2028, pending approvals.
- 12 Oct 2026Acquisition
Salesforce signed a definitive agreement to acquire Loops, an AI analytics platform that explains changes in business metrics, to be brought into Tableau.
- week of 12 Oct 2026PackagingSalesforce Marketing Cloud Engagement
Meta now charges per message for WhatsApp service and utility messages sent within the Customer Service Window (previously free); Salesforce updates its own pricing to reflect this, effective November 1, 2026, while Meta's charges take effect October 1, 2026.
- 29 Sep 2026Acquisition
Salesforce signed a definitive agreement to acquire Listen Labs, an AI customer research and simulation platform using digital twins to simulate customer responses; close expected in Salesforce's fiscal Q4 2027.
- Sep 2026PackagingSalesforce Marketing Cloud Next
In supported countries other than the US, RCS messages that Marketing Cloud Next exchanges with a customer within 24 hours are billed as one conversation.
- 26 Aug 2026Partnership
Salesforce and Anthropic launched Claudeforce, a Claude plugin with 37 prebuilt sales skills spanning Headless 360, Data 360, Tableau and Slack, set up via a single central admin connection.
- 15 Jun 2026Acquisition
Salesforce signed a definitive agreement to acquire Fin (formerly Intercom), a customer-service AI agent company, for approximately $3.6 billion.
- 1 Jun 2026Acquisition
Salesforce signed a definitive agreement to acquire Contentful, alongside new agents including Piper AI SDR, Hunter prospecting, and Agentforce Content and Marketing Goals agents.
- May 2026RebrandSalesforce Marketing Cloud Next
Marketing Performance was renamed Marketing Performance Intelligence, unifying cross-channel performance, attribution and goals into one analytics experience.
Open a signal to link to it or report an issue with it.