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IT
Brand Affinity label accuracy update
GA since 23 Jun 2026
Brand Affinity scoring was recalibrated to distribute users more accurately across labels, especially positive and neutral.
- Platform
- Iterable
- Capability
- Predictive models · AI
- Vendor's name
- Brand Affinity
- First recorded
- Record last updated
Record dates describe acquisition and updates, not human review. About corrections.
Lifecycle history 1 state
- GA23 Jun 2026First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · support.iterable.com ↗
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