This record is generated by AI from the cited source. How AI is used

WhatsApp messaging limits are now shared across all phone numbers in an organization's business portfolio instead of set per number, per Meta's policy change.

Platform

Iterable

Capability

Messaging apps · Channels

Vendor's name

Updates to WhatsApp messaging limits

First recorded

27 Sep 2026

Record last updated

7 Nov 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. GA5 Feb 2026
   First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · support.iterable.com ↗

Record corrections 2

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

1. 7 Nov 2026Classification

   Significance: notable → minor

   A third-party policy change reported by Iterable, not a capability released by Iterable. Evidence: support.iterable.com ↗

2. 7 Nov 2026Classification

   Classification: Arbitration, frequency & send-time rules (also Messaging apps) → Messaging apps

   A channel rule set by Meta ("Meta has changed how messaging limits work for WhatsApp"), not a marketer's frequency rule: classified under messaging apps. Evidence: support.iterable.com ↗

Something wrong or out of date in this record? Report an issue, ideally with a link to better evidence. How corrections work

Messaging apps on other platforms latest first

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• KLKlaviyoAuto-Replies without required contact infoGA10 Nov 2026
• KLKlaviyoSocial Auto-Replies editor improvementsGA2 Nov 2026
• JOAdobe AJOLINE channel for orchestrated campaignsGA2 Oct 2026
• BRBloomreachWhatsApp BSUID sender profilesGA30 Sep 2026
• BZBrazeWhatsApp carousel messages via APIGA17 Sep 2026
• BZBrazeWhatsApp Template Builder improvementsGA20 Aug 2026
• BZBrazeKakaoTalk carousel messageGA20 Aug 2026
• TATreasure AILINE OA channel for Always-on CampaignsGA3 Aug 2026
• BZBrazeWhatsApp limited time offer templatesGA23 Jul 2026

All Messaging apps changes →

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