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Dynamic custom attributes on decision items

GA since 27 Jul 2026 notable

Decision item custom attributes can now be personalized at delivery time from profile, contextual, and audience data.

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experienceleague.adobe.com Evidence for GA · 27 Jul 2026
Platform
Adobe Journey Optimizer
Capability
Offer decisioning · Decisioning
Vendor's name
Decision items' dynamic custom attributes
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA27 Jul 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 26 Sep 2026 ↗

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