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Targeting rules in journey path optimization

GA since 8 Jun 2026 notable

The Optimize activity can now deterministically route customers to journey paths by segment or profile criteria, instead of only random assignment.

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experienceleague.adobe.com Evidence for GA · 8 Jun 2026
Platform
Adobe Journey Optimizer
Capability
Journeys · Orchestration
also: Real-time & rule-based segments
Vendor's name
Journey path optimization - Targeting
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA8 Jun 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 26 Sep 2026 ↗

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