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MAP B2Bs in the Release Matrix →
All platforms15 tracked · 8 CEP · 4 CDP · 3 MAP B2B
Compiled 11 Nov

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JO

Model choice for AI image generation

GA since 2 Mar 2026 major

AI image generation can now use Adobe Firefly, a partner model powered by Gemini 2.5 Flash, or custom brand-trained models.

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experienceleague.adobe.com Evidence for GA · 2 Mar 2026
Platform
Adobe Journey Optimizer
Capability
Content generation · Content
Vendor's name
Integration of custom Firefly models and third-party image generation models
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA2 Mar 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 26 Sep 2026 ↗

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Content generation on other platforms latest first

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