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Transactional category for orchestrated campaign channel activities

GA since 24 Mar 2026 notable

A channel activity can now be set to Transactional category, applying transactional rules where opt-in isn't required, rolling out gradually.

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experienceleague.adobe.com Evidence for GA · 24 Mar 2026
Platform
Adobe Journey Optimizer
Capability
Consent & preferences · Governance
also: Campaigns
Vendor's name
Transactional category in Orchestrated campaigns
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA24 Mar 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 26 Sep 2026 ↗

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