Journey-level holdout groups
Journeys can define a holdout group in journey properties to measure incremental lift via CJA; limited to select organizations.
Entries on this page are generated by AI from vendor sources. How AI is used
Global or journey-level control groups.
| Month | Changes |
|---|---|
| 2026-02 | 1 |
| 2026-03 | 0 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 0 |
| 2026-09 | 1 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
Journeys can define a holdout group in journey properties to measure incremental lift via CJA; limited to select organizations.
Upgrades Offer Decisioning with conversion goal tracking, five-variation testing, global/local control groups, down-funnel revenue analytics, and drafts.