This record is generated by AI from the cited source. How AI is used

Journeys can define a holdout group in journey properties to measure incremental lift via CJA; limited to select organizations.

Platform

Adobe Journey Optimizer

Capability

Holdouts · Experimentation

also: Journeys, Incrementality

Vendor's name

Journey-level holdout

First recorded

27 Sep 2026

Record last updated

12 Oct 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. Preview1 Sep 2026
   First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 26 Sep 2026 ↗

Record corrections 2

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

1. 12 Oct 2026Date precision

   Preview date precision: month → exact day

   Reverses corr-2026-10-09-001: the September '26 release notes give "Availability date: September 1, 2026" for this entry, both in the text captured on 27 September and on the current page. Evidence: experienceleague.adobe.com ↗

2. 9 Oct 2026Date precision

   Preview date precision: exact day → month

   Accuracy audit: the release notes give no availability date for this entry, so it is dated to the release month. Evidence: experienceleague.adobe.com ↗

Something wrong or out of date in this record? Report an issue, ideally with a link to better evidence. How corrections work