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Journey Optimizer enforces the dataset TTL guardrail (90 days in the profile store, 13 months in the data lake) on existing sandboxes and organizations from October 1, 2026.

Platform

Adobe Journey Optimizer

Capability

Data retention & lifecycle · Governance

Vendor's name

Dataset Time-to-live (TTL) guardrail

First recorded

27 Sep 2026

Record last updated

7 Nov 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. GA1 Oct 2026
   First recorded 27 Sep 2026 · recorded from the source history · vendor release notes (2 sources) · experienceleague.adobe.com ↗ · archived copy, 26 Sep 2026 ↗ · experienceleague.adobe.com ↗ · archived copy, 26 Sep 2026 ↗

Record corrections 6

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

1. 7 Nov 2026Classification

   Significance: major → minor

   A retention limit extended to existing sandboxes, not a new capability or a removal. Evidence: experienceleague.adobe.com ↗

2. 7 Nov 2026Text
   Summary rewritten

   Before: Existing sandboxes/orgs will start enforcing the dataset TTL guardrail (90 days profile store, 13 months data lake) from October 1, 2026.

   After: Journey Optimizer enforces the dataset TTL guardrail (90 days in the profile store, 13 months in the data lake) on existing sandboxes and organizations from October 1, 2026.

   Summary in the present tense for a change in effect since October 1, 2026. Evidence: experienceleague.adobe.com ↗

3. 7 Nov 2026Lifecycle state

   Lifecycle state: Deprecation announced · Jul 2026 → GA · 1 Oct 2026

   Not the removal of a feature: the TTL guardrail "will be enforced on existing customer sandboxes and organizations starting October 1, 2026". Recorded as a change in effect from that date (owner decision). Evidence: experienceleague.adobe.com ↗

4. 4 Nov 2026Date

   Deprecation announced date: 1 Sep 2026 → 1 Jul 2026

   The TTL guardrail bullet is already in the July '26 > Administration section of the 2026 archive (no date of its own); September repeats it under "The following reminder applies". Evidence: experienceleague.adobe.com ↗

5. 30 Sep 2026Date precision

   Deprecation announced date precision: exact day → month

   Rule: never two states of a feature on the same day; a promised availability date is kept as the promise, not as the state date. Evidence: experienceleague.adobe.com ↗ · Reconstructed from the record's revision history.

6. 30 Sep 2026Date

   Deprecation announced date: 1 Oct 2026 → 1 Sep 2026

   Rule: never two states of a feature on the same day; a promised availability date is kept as the promise, not as the state date. Evidence: experienceleague.adobe.com ↗ · Reconstructed from the record's revision history.

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