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WhatsApp channel context data capture

GA since May 2026 notable

Additional WhatsApp interaction data, including message type, replies, delivery status, and reactions, is now captured for audiences.

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experienceleague.adobe.com Evidence for GA · May 2026
Platform
Adobe Journey Optimizer
Capability
Messaging apps · Channels
also: Data model & schemas
Vendor's name
WhatsApp channel context data
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GAMay 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 26 Sep 2026 ↗

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