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Entity lookup API deprecation for Real-Time CDP Prime

Deprecation announced since 27 Jan 2026 notable

The entity lookup API for experience events is deprecated for Real-Time CDP Prime customers to align with licensing; Ultimate customers can request re-enablement.

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experienceleague.adobe.com Evidence for Deprecation announced · 27 Jan 2026

Platform: Adobe Experience Platform (incl. Real-Time CDP)
Component: Real-Time Customer Profile
Capability: Real-time profile access · Profile
Vendor's name: Entity lookup deprecation
First recorded: 28 Sep 2026
Record last updated: 29 Sep 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

Deprecation announced27 Jan 2026

First recorded 28 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 25 Oct 2026 ↗

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Real-time profile access on other platforms latest first

Tealium Context API engine filter ruleGA30 Sep 2026
Treasure AI Real-Time Profile LookupGA28 Sep 2026
Treasure AI Automatic IP and global ID enrichment for Personalization APIGA9 Jul 2026

All Real-time profile access changes →