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EP

UID2 identity conversion for The Trade Desk - CRM destination

GA (regional) since week of 26 Oct 2026

The Trade Desk - CRM destination can convert email addresses and phone numbers to UID2 before activation via four new mapping namespaces, available in NAMER and APAC only, not EU.

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experienceleague.adobe.com Evidence for GA (regional) · week of 26 Oct 2026
Platform
Adobe Experience Platform (incl. Real-Time CDP)
Component
Destinations
Capability
Destinations & connectors · Activation
Vendor's name
The Trade Desk - CRM UID2 conversion
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA (regional)week of 26 Oct 2026 NAMER, APAC
    First recorded 28 Oct 2026 · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 28 Oct 2026 ↗

Record corrections 1

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Lifecycle state

    Lifecycle state: GA · week of 26 Oct 2026 → GA (regional) · week of 26 Oct 2026

    The release notes say the UID2 namespaces "are available only in the The Trade Desk - CRM (NAMER & APAC) destination", not in the EU one: regional availability. Evidence: experienceleague.adobe.com ↗

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