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EP

Adobe Advertising DSP connection with additional identities

GA since 24 Mar 2026 notable

New Adobe Advertising DSP connection adds support for additional identities, including exporting cookie-based identities, beyond the legacy connection.

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experienceleague.adobe.com Evidence for GA · 24 Mar 2026
Platform
Adobe Experience Platform (incl. Real-Time CDP)
Component
Destinations
Capability
Destinations & connectors · Activation
Vendor's name
Adobe Advertising DSP connection
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA24 Mar 2026
    First recorded 28 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 25 Oct 2026 ↗

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