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Marketing Objects for high-throughput data storage

GA since May 2026 major under review

Marketing Objects are a high-throughput, low-latency store for marketing data, loaded from external systems by CSV import and readable in emails with Handlebars or AMPscript.

Read vendor source (opens in a new tab)
help.salesforce.com Evidence for GA · May 2026
Platform
Salesforce Marketing Cloud Next
Capability
Data model & schemas · Data
Vendor's name
Marketing Objects · Store Marketing Data in High-Performance Marketing Objects
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GAMay 2026
    First recorded 29 Sep 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

Record corrections 2

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Text
    Summary rewritten

    Before: Marketing Objects provide high-throughput storage for marketing data used across personalization and campaigns.

    After: Marketing Objects are a high-throughput, low-latency store for marketing data, loaded from external systems by CSV import and readable in emails with Handlebars or AMPscript.

    Summary now includes the CSV import and message use described in the same entry. Evidence: help.salesforce.com ↗

  2. Merged

    Record salesforce-marketing-cloud-next.marketing-objects-csv-import merged into Marketing Objects for high-throughput data storage.

    Part of the same entry, "Store Marketing Data in High-Performance Marketing Objects": "Bring data from external systems into your Marketing Objects by importing CSV files." Evidence: help.salesforce.com ↗

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