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Salesforce Objects and content variables as email data sources

GA since May 2026 notable

Emails can be personalized from two new data sources: live Salesforce Objects such as Cases or Leads, and custom content variables mapped to any Salesforce Flow data source, including MuleSoft and HTTP connectors.

Read vendor source (opens in a new tab)
help.salesforce.com Evidence for GA · May 2026
Platform
Salesforce Marketing Cloud Next
Capability
Dynamic content & personalization language · Content
Vendor's name
Personalize Emails with New Data Sources · content variables
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GAMay 2026
    First recorded 29 Sep 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

Record corrections 2

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Text
    Summary rewritten

    Before: Marketers can define custom content variables as placeholders in emails and map them to any Salesforce Flow data source, including MuleSoft and HTTP connectors.

    After: Emails can be personalized from two new data sources: live Salesforce Objects such as Cases or Leads, and custom content variables mapped to any Salesforce Flow data source, including MuleSoft and HTTP connectors.

    The entry adds "two new data sources: Salesforce Objects and content variables"; both are now named. Evidence: help.salesforce.com ↗

  2. Merged

    Record salesforce-marketing-cloud-next.live-salesforce-data-personalization-mc-next merged into Salesforce Objects and content variables as email data sources.

    Same Summer '26 entry "Personalize Emails with New Data Sources": "two new data sources: Salesforce Objects and content variables". Evidence: help.salesforce.com ↗

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Dynamic content & personalization language on other platforms latest first

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