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Progressive profiling for forms

GA since May 2026 notable

Forms can conditionally show or hide fields based on a visitor's known attributes, avoiding redundant questions while enriching profiles on repeat visits.

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help.salesforce.com Evidence for GA · May 2026
Platform
Salesforce Marketing Cloud Next
Capability
Landing pages & forms · Channels
Vendor's name
Boost User Profiles with Progressive Profiling for Forms
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GAMay 2026
    First recorded 23 Oct 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

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