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UTM and custom link parameter tracking

Announced since week of 21 Sep 2026 notable

Marketing Cloud Next will tag tracked links in its messaging channels with UTM and custom parameters set per business unit, content record or link, with fallback values; planned for November 2026.

Read vendor source (opens in a new tab)
help.salesforce.com Evidence for Announced · week of 21 Sep 2026
Platform
Salesforce Marketing Cloud Next
Capability
Reporting & dashboards · Analytics
also: Email
Vendor's name
Track Link Engagement with UTM and Custom Link Parameters · Automate UTM and Custom Parameter Tagging
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. Announcedweek of 21 Sep 2026 Expected Nov 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

Record corrections 5

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Merged

    Record salesforce-marketing-cloud-next.cross-channel-utm-link-parameter-tagging merged into UTM and custom link parameter tracking.

    Same release note recorded three times: change-log title "Automate UTM and Custom Parameter Tagging" and page title "Track Link Engagement with UTM and Custom Link Parameters"; both are cited on the kept record. Evidence: help.salesforce.com ↗

  2. Merged

    Record salesforce-marketing-cloud-next.automate-utm-parameter-tagging merged into UTM and custom link parameter tracking.

    Same release note recorded three times: change-log title "Automate UTM and Custom Parameter Tagging" and page title "Track Link Engagement with UTM and Custom Link Parameters"; both are cited on the kept record. Evidence: help.salesforce.com ↗

  3. Text
    Summary rewritten

    Before: Reports link-click engagement using UTM and custom parameters on tracked links.

    After: Marketing Cloud Next will tag tracked links in its messaging channels with UTM and custom parameters set per business unit, content record or link, with fallback values; planned for November 2026.

    Summary rewritten to describe the corrected state. Evidence: help.salesforce.com ↗

  4. Promised date

    Promised date: none → Nov 2026

    Added the week of September 21, 2026 as "Automate UTM and Custom Parameter Tagging"; the release note says "This feature is available in November 2026." Evidence: help.salesforce.com ↗

  5. Lifecycle state

    Lifecycle state: GA · Sep 2026 → Announced · week of 21 Sep 2026

    Added the week of September 21, 2026 as "Automate UTM and Custom Parameter Tagging"; the release note says "This feature is available in November 2026." Evidence: help.salesforce.com ↗

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