This record is generated by AI from the cited source. How AI is used

In beta, AI-driven Adaptive Campaign Audiences will choose which campaign best fits a customer who qualifies for more than one.

Platform

Salesforce Marketing Cloud Next

Capability

Next best action · Decisioning

also: Predictive audiences

Vendor's name

Adaptive Campaign Audiences

First recorded

4 Nov 2026

Record last updated

5 Nov 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. BetaOct 2026
   First recorded 4 Nov 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

Record corrections 1

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

1. 5 Nov 2026Date

   Beta date: 1 Sep 2026 → 1 Oct 2026

   Dated to the release month, but the vendor text naming the feature follows the article's "When: Available in late October 2026." and describes it as part of setting up those campaigns. Evidence: help.salesforce.com ↗

Something wrong or out of date in this record? Report an issue, ideally with a link to better evidence. How corrections work

Next best action on other platforms latest first

• MOMoEngageMultiple message variations in Push Campaign DecisioningGAOct 2026
• MOMoEngageCampaign Decisioning policy reward and uplift trackingGAOct 2026
• MOMoEngageEvent relation tagging for Campaign DecisioningGAOct 2026
• MOMoEngageContent labels for Campaign DecisioningGAOct 2026
• HSHubSpotPlanned automatic context and next-action surfacing on recordsAnnounced26 Jun 2026
• KLKlaviyoWhatsApp in Channel AffinityGA30 Apr 2026
• MOMoEngageCampaign Decisioning AgentsGAFeb 2026

All Next best action changes →