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WhatsApp Marketing Messages Lite delivery optimization

GA since Jan 2026

Enabling Marketing Messages Lite applies Meta-provided optimizations to outbound WhatsApp marketing template messages for better delivery and ad-spend return.

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help.salesforce.com Evidence for GA · Jan 2026
Platform
Salesforce Marketing Cloud Next
Capability
Deliverability & sender infrastructure · Channels
also: Messaging apps
Vendor's name
Optimize Marketing Message Delivery with MM Lite · Marketing Messages Lite
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GAJan 2026
    First recorded 23 Oct 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

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