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Subtype-specific unsubscribe pages for one-to-one email

GA since Apr 2026

Unsubscribe links in one-to-one emails now lead to a page scoped to that specific communication subtype, reducing accidental opt-outs from everything.

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community.hubspot.com Evidence for GA · Apr 2026
Platform
HubSpot Marketing Hub
Component
Marketing Hub
Capability
Consent & preferences · Governance
Vendor's name
One-to-one unsubscribe behavior
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GAApr 2026
    First recorded 2 Oct 2026 · recorded from the source history · vendor community release post · community.hubspot.com ↗

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