Beta
Platforms ▾
Engagement platformsCEP
CEPs in the Release Matrix →
Data platformsCDP
CDPs in the Release Matrix →
B2B marketing automationMAP B2B
MAP B2Bs in the Release Matrix →
All platforms15 tracked · 8 CEP · 4 CDP · 3 MAP B2B
Compiled 11 Nov

Type at least 2 characters.

AI generatedAI generated This record is generated by AI from the cited source. How AI is used

HS

ICPs with custom keywords

GA since Oct 2026 notable under review

Markets are now called ICPs, built from custom keywords or found automatically by Breeze Assistant.

Read vendor source (opens in a new tab)
community.hubspot.com Evidence for GA · Oct 2026
Platform
HubSpot Marketing Hub
Component
Marketing Hub
Capability
Accounts, ABM & buying groups · Lead & account management (B2B)
also: Generative assistants
Vendor's name
Markets are now ICPs
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GAOct 2026
    First recorded 3 Nov 2026 · recorded from the source history · vendor community release post · community.hubspot.com ↗

Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work

More from HubSpot in Accounts, ABM & buying groups

Report an issue

Tell us what is wrong in this record. Reports are checked against public sources, with the same rules as every entry. How corrections work

Sent through Web3Forms. Nothing you send is published. How reports are handled.