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Company record merge with Salesforce re-mapping

GA since Apr 2026 major

Company records can now be merged in HubSpot, with the merge automatically and gracefully re-mapped to the synced Salesforce records, previously impossible on the legacy sync engine.

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community.hubspot.com Evidence for GA · Apr 2026
Platform
HubSpot Marketing Hub
Component
Marketing Hub
Capability
CRM sync · Lead & account management (B2B)
Vendor's name
Company merge
First recorded
Record last updated

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Lifecycle history 1 state

  1. GAApr 2026
    First recorded 2 Oct 2026 · recorded from the source history · vendor community release post · community.hubspot.com ↗

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