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Marketing Events as a full CRM object

GA since Apr 2026 major

Marketing Events now behaves like a standard CRM object: a full record layout with activity timeline, custom properties and campaign associations, field-level permissions, export, conditional logic, and support as the primary object for reports and segments.

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community.hubspot.com Evidence for GA · Apr 2026 Additional source: community.hubspot.com ↗

Platform: HubSpot Marketing Hub
Component: Marketing Hub
Capability: Events & webinars · Lead & account management (B2B)
also: Data model & schemas, Reporting & dashboards
Vendor's name: Marketing Events: Consistently connecting your data
First recorded: 2 Oct 2026
Record last updated: 4 Nov 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

GAApr 2026

First recorded 2 Oct 2026 · recorded from the source history · vendor community release post · community.hubspot.com ↗ · community.hubspot.com ↗

Record corrections 1

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

4 Nov 2026Date

Date: GA · 27 Apr 2026 → GA · Apr 2026

Dated by the Smart CRM recap of 27 April ("In Q1, we expanded..."). The April 2026 roundup: "A redesigned Marketing Event record page", "Live for all hubs and tiers". Evidence: community.hubspot.com ↗

Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work

Events & webinars on other platforms latest first

Marketo Survey Pod for Interactive WebinarsGAJan 2026
Marketo Resources Pod for Interactive WebinarsGAJan 2026
Marketo Interactive Webinars room interface refreshGAJan 2026

All Events & webinars changes →

Marketing Events as a full CRM object

Lifecycle history 1 state

Record corrections 1

Events & webinars on other platforms latest first

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