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Adform first-party and MAID identifier support

GA since 12 Jan 2026

Adform integration now supports first-party identifiers and Mobile Advertising IDs alongside cookie-based matching.

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documentation.bloomreach.com Evidence for GA · 12 Jan 2026
Platform
Bloomreach Engagement
Capability
Paid media audiences · Activation
Vendor's name
Adform integration: First-party and MAID identifier support
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA12 Jan 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor changelog · documentation.bloomreach.com ↗ · archived copy, 25 Oct 2026 ↗

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Paid media audiences on other platforms latest first

All Paid media audiences changes →

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