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Merlin AI custom agents

GA Confirmed by Aug 2026 major under review

Marketers can build custom Merlin AI agents with their own guardrails and full visibility of each step; Custom Agents are live on all MoEngage data centres.

Read vendor source (opens in a new tab)
moengage.com Evidence for GA · Confirmed by Aug 2026
Platform
MoEngage
Capability
Agent building & orchestration · AI
Vendor's name
Merlin AI Custom Agents · Custom Agents
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 2 states

  1. GAConfirmed by Aug 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · moengage.com ↗ · archived copy, 26 Oct 2026 ↗
  2. Announcedweek of 8 Jun 2026
    First recorded 29 Sep 2026 · recorded from the source history · announcement relayed by the MarTech Watch · prnewswire.com ↗ · archived copy, 25 Oct 2026 ↗

Record corrections 5

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Text
    Summary rewritten

    Before: MoEngage announced custom workflow agents with marketer-defined guardrails and full step visibility.

    After: Marketers can build custom Merlin AI agents with their own guardrails and full visibility of each step; Custom Agents are live on all MoEngage data centres.

    Summary rewritten for the general availability stated in the August 2026 release notes. Evidence: moengage.com ↗

  2. Lifecycle state

    GA state: not recorded → Confirmed by Aug 2026

    The August 2026 release notes say "Custom Agents are live on DC-01 to DC-04 and DC-101": live on all data centres is global GA. Evidence: moengage.com ↗

  3. Date

    Date: 3 Jun 2026 → week of 8 Jun 2026

    The cited MarTech Watch row of week 2026-W24 gives no date ("Status in the watch: Launched"); 3 June is not in the archived source, so the state is dated to that week. Evidence: prnewswire.com ↗

  4. Date

    Date: week of 8 Jun 2026 → 3 Jun 2026

    Dated to the MarTech Watch week; MoEngage's release is dated 3 June 2026. Evidence: prnewswire.com ↗

  5. Date precision

    Announced date precision: exact day → week

    Site review of 2026-10-07: date and precision re-read at the cited source. Evidence: prnewswire.com ↗ · Reconstructed from the record's revision history.

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