Beta
Platforms ▾
Engagement platformsCEP
CEPs in the Release Matrix →
Data platformsCDP
CDPs in the Release Matrix →
B2B marketing automationMAP B2B
MAP B2Bs in the Release Matrix →
All platforms15 tracked · 8 CEP · 4 CDP · 3 MAP B2B
Compiled 11 Nov

Type at least 2 characters.

AI generatedAI generated This record is generated by AI from the cited source. How AI is used

MK

Custom callable AI agents as a smart campaign flow step

Announced since Oct 2026 major

Will let marketers create AI agents that run as a smart campaign flow step and act on a lead record from plain-language instructions, such as normalizing data or flagging bots.

Read vendor source (opens in a new tab)
experienceleague.adobe.com Evidence for Announced · Oct 2026
Platform
Adobe Marketo Engage
Component
Marketo Engage
Capability
Agent building & orchestration · AI
also: Autonomous agents, Campaigns
Vendor's name
Callable Agents
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. AnnouncedOct 2026
    First recorded 20 Oct 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 25 Oct 2026 ↗

Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work

Agent building & orchestration on other platforms latest first

All Agent building & orchestration changes →

Report an issue

Tell us what is wrong in this record. Reports are checked against public sources, with the same rules as every entry. How corrections work

Sent through Web3Forms. Nothing you send is published. How reports are handled.