March 2026

Connected TikTok ad accounts show performance in Ads, attribute contacts and deals, sync HubSpot audiences, and manage pixels.

Banners can be chosen as the channel in a Canvas Message step, giving inline in-session content that updates each visit.

A single banner targets users across multiple workspace locales with translated content; generally available with multi-language translations.

Canvas context variables can now set an expiration for Banner and in-app Message steps or drive personalized delays in Action Path steps.

Content Blocks target users in different workspace locales with translated content; generally available with multi-language translations.

BrazeAI Operator can file a Braze support ticket with auto-included context directly from the dashboard.

WooCommerce stores can now offer a self-serve Customer Hub with tailored content, recently viewed products, order history and AI support.

Price drop and low stock flows can now be triggered from a shopper's favorited products.

Destination URLs can now be personalized by profile attribute across all environments, after an earlier journeys-only release.

Thanx offers can be created from lists or segments and reward data syncs into profiles in real time for expiry-based flows.

Now GA (1 Jun 2026). Current summary: URL parameters in tracking and landing page links can now be encrypted, generally available after an earlier limited release.

Emails designed in Canva can be exported directly into the Klaviyo Template Library as HTML templates.

A new lift report in Journeys reports measures Send-Time Optimization's impact on campaign performance.

Email Designer's Brand Score Checker scores content for readability, cohesiveness and effectiveness, independent of brand guidelines.

Email Designer Fragments support editable image, text, button and HTML components, with HTML components configured via variable-based syntax.

Email Designer's Manage Brands (beta) will let organizations generate email content that follows their own copywriting and brand guidelines.

A new Activity Log gives self-serve visibility into actions taken across the account for control and troubleshooting.

Admins can now subscribe to alerts when an email deliverability domain certificate is nearing or has passed expiration.

Natural-language guidance for brand context, tone, style and handoff rules can now steer Customer Agent's replies.

Dynamic onsite banners can now target visitors by identity, segment membership, language and visibility rules.

New Adobe Advertising DSP connection adds support for additional identities, including exporting cookie-based identities, beyond the legacy connection.

Capacity now shows and manages guardrails related to edge segmentation throughput usage.

Change Data Capture is now supported for the Marketo Engage, Microsoft Dynamics, and Salesforce CRM sources.

Real-time monitoring for edge datastreams adds visibility into throughput and other metrics.

Export file now (UI) and the ad-hoc activation API now support external audiences, such as custom upload, look-alike, federated, and cross-app audiences, for batch file-based destinations.

The Trade Desk CRM, Criteo, and Pinterest destinations can now activate external audiences, including custom upload, look-alike, federated, and cross-app audiences.

New FreeWheel destination sends Real-Time CDP audiences as daily batch files for CTV, video, and display targeting; access requires contacting your Adobe account team.

HTTP API destinations can now authenticate with OAuth 2 when the token endpoint requires mutual TLS (mTLS).

New API lets you delete identities across one, multiple, or all datasets in a single request, optionally restricting deletion to profile services only.

New V2 table structure for Snowflake Batch adds separate audience name and audience origin columns; new destination connections get both the V2 and the original table structures.

XDM entities gain inline action menus and support for deleting schemas, classes, field groups, and data types not used by datasets or enabled for Profile.

A Dataset lookup activity retrieves AEP record dataset data at runtime, now open to all entitled customers in Limited Availability.

Legacy per-channel journey activities (Email, Push, SMS, In-app, Web, Code-based, Content Card) are deprecated in favor of the single Action activity; no end date or migration given, and existing journeys are unaffected.

The Update Profile action can now update up to five profile attributes in a single node instead of one per node.

Orchestrated campaigns can now be triggered by an API signal, remaining batch campaigns distinct from API-triggered ones.

A new Test activity routes orchestrated campaign execution to branches by condition, to validate logic before going live.

A channel activity can now be set to Transactional category, applying transactional rules where opt-in isn't required, rolling out gradually.

Customer Agent can now resolve support questions automatically over email.

Klaviyo now proactively recommends inactive, low-value profiles to suppress based on sunset flow criteria.

Streams connector logs from Tealium to external observability, storage and alerting platforms to monitor reliability and build dashboards.

Journeys can now deliver outbound messages in controlled waves over time, reaching GA after a Limited Availability release.

Customer Agent can now answer points and rewards questions and link customers to their loyalty portal across webchat, text, email and WhatsApp.

Automated SMS/RCS conversations can now branch customers down different paths based on keyword or question responses.

Static product blocks now render with the recipient's language, currency, URL and market from Shopify Markets automatically.

An Advanced HTML mode for editing email content template source, with conditions and Desktop/HTML view toggling, launched in Limited Availability.

Breeze Assistant answers Loop Marketing questions, walking users through defining an ideal customer, brand positioning, and campaign briefs.

Customer Agent can now guide customers through self-service subscription actions and policy questions across channels.

Decisioning personalized-optimization AI models can now be monitored for health, training status, and performance.

Contextual personalization now works across email, push, SMS, RCS, WhatsApp and in-app, with a Loomi-optimized default and custom goal events.

A Canvas step that creates or updates one or more context variables as a person moves through the journey.

Cloud Data Ingestion separates sources from syncs so one source can be reused across many syncs, with existing syncs auto-migrated.

Now GA (2 Apr 2026). Current summary: Content Blocks target users in different workspace locales with translated content; generally available with multi-language translations.

CSV user imports can be validated before running, producing a downloadable report of rows that will fail or partly succeed.

Journey Agent can now generate and manage channel-specific content, such as email and push, through prompts, in Limited Availability.

Now GA (29 Apr 2026). Current summary: Tealium persists visitors who generate only a single event in AudienceStream, AudienceStore and AudienceDB instead of discarding them.

Admins can choose whether enrichment fills only empty fields, overwrites existing values, or maps enriched data to custom properties.

Support agents now get AI-suggested reply drafts based on past tickets to review, edit and send.

A centralized hub now monitors WhatsApp quality rating, engagement metrics and policy alerts.

A new Adestra (MessageFocus) destination syncs contact data and manages list subscriptions.

AI Decisioning resources are now accessible via a REST API for agent retrieval, message management and programmatic run triggers.

A new PAR Punchh destination syncs audience data for customer segment management.

Real-time audiences get a dedicated Overview tab with live metrics like entrances, events processed, error rate and time-series charts.

A new Resonate destination matches first-party data against Resonate's identity graph for enrichment and targeting.

Agent configuration adds separate read/write toggles per CRM tool, with an optional human approval step before a write action executes.

Now GA (Apr 2026). Current summary: A "Create report with AI" option on the Reporting page opens Breeze Assistant in a side panel to build a single-object report from a plain-language description.

Breeze Assistant answers reporting questions that span multiple CRM objects, writing a unified query and returning a structured answer in chat.

Customer Agent can now read and respond to images customers attach mid-conversation instead of only receiving them.

The workflow editor keeps a revision history showing who changed what and when, with a one-click revert to any earlier version.

Aligns Flow performance stats to the configured App Timezone instead of GMT and extends real-time entry to Custom Segments, replacing a prior 3-hour refresh lag.

No-code Spin the Wheel and Scratch Card templates for On-Site Messaging, customizable in a visual editor for lead capture and coupon distribution.

Adds a live backend eligibility recheck for In-App and On-Site campaigns so a message is dropped and replaced if a user's attributes change mid-session.

Revamps WhatsApp analytics with total-vs-unique interaction metrics, a number/percent toggle, and a dedicated Click Analysis tab.

New Databricks Workflow Operator lets Treasure Workflow submit and manage SQL and ETL processing directly on a customer's Databricks environment.

New Snowflake Workflow Operator lets Treasure Workflow run SQL directly on a customer's Snowflake warehouse for ETL and data prep steps.