February 2026

Admins can quickly create Marketing Cloud Next users by duplicating existing Engagement users, who are auto-assigned the permissions needed to start using Next.

Centralized home to store and reuse images, PDFs and videos as brand assets across all messaging channels.

Experiment metrics can now be viewed for the pre-winner Experiment Period alone or for the full Experiment (all time) window.

Automatically excludes specified users from all new campaigns and journeys in a project, replacing manual suppression workarounds.

Redesigned Lists page adds folders and bulk actions to organize and manage audiences with fewer clicks.

The Salesforce integration can now sync up to three objects and consolidate Leads, Contacts, Accounts and Opportunities into unified profiles.

Item collections can now be populated by uploading a local CSV/XML file or pasting content directly, without external file hosting.

The executionMetadata helper function, previously in Limited Availability, is available to all Journey Optimizer customers to append contextual data to native actions and capture it in a dataset for export.

Email Designer assets can now be created and managed through the Marketo Asset API.

Email Designer folders support share and archive actions, cross-workspace sharing, right-click asset creation and drag-and-drop moves.

Customer Agent can now automatically handle order modification and cancellation requests, routing eligible cases to a human.

Customer Agent can now guide customers through return and exchange eligibility and deep-link to the returns portal via webchat and SMS.

Smart Translations now supports source-to-target language pairs, Rich Text emails, RTL languages, and export/import of translations.

Campaigns can now deliver outbound messages in controlled waves over time to help deliverability and load.

Now GA (16 Mar 2026). Current summary: Journeys can now deliver outbound messages in controlled waves over time, reaching GA after a Limited Availability release.

Subdomains can now be migrated from CNAME to custom delegation directly in the interface, in Limited Availability.

Targeted follow-up messages can now be created from any campaign message using auto-built engagement filters.

Adds Slack as a delivery channel for customer-facing event alerts, configured via the Alerts tab.

The Databricks source connector now supports connecting through Unity Catalog.

Once a schema has a dataset, breaking edits such as field renames, deletions, type or class changes are blocked; additive changes remain allowed.

Audiences created via the Segmentation API or Audience Agent can now be edited in Segment Builder, except time-series audiences.

Converting an image to an email template can now use a brand theme to auto-apply colors, fonts, and spacing.

Full webchat conversation threads can now be handed off via email to any third-party helpdesk without losing context.

Email campaign evaluation dashboard adds per-email deliverability comparisons, bounce diagnosis and top clicked links analysis.

Recommendation models can now filter results by multi-value product attributes such as tags, genres, promotions and regions.

Bulk suppression now reviews and can exclude recent buyers and clickers to avoid removing high-intent customers.

Connected websites are now automatically re-crawled so Customer Agent's answers stay current without manual effort.

Gradually ramps daily send volume on an IP, sending to the most engaged subscribers first to build inbox provider trust.

Now GA (2 Apr 2026). Current summary: A single banner targets users across multiple workspace locales with translated content; generally available with multi-language translations.

Now GA (30 Apr 2026). Current summary: eCommerce recommended events cover six purchase steps (product_viewed, cart_updated, checkout_started, order_placed, order_cancelled, order_refunded) that Braze validates for platform features; the Places Order conversion event was added in early access.

New API endpoints let customers, partners and agencies upload files or copy them from a URL into the Media Library.

A new Bulk Export API sends Klaviyo events, profiles and groups directly into Google Ads for cleaner attribution.

A monitoring dashboard now tracks custom action endpoint health, including errors, throughput, and response times.

New APIs let organizations programmatically migrate Decision Management entities to Decisioning, with rollback and reports.

Inbound and feedback webhooks are now supported across all SMS providers.

AEP data in Decisioning now supports edge inbound use cases, beyond email and journey custom actions, in Limited Availability.

Experience event attributes in journey expressions lose support April 1, 2026 for orgs inactive on the feature for 90 days; already blocked for new orgs since mid-2025.

Hightouch Events supports syncing directly into SQL tables in Microsoft Fabric for Azure-based data stacks.

Audience-based and event-based journeys gain more granular entry controls to limit how often members enter and prevent repeated sends.

A new Snowflake Iceberg destination syncs models directly into Snowflake Iceberg tables.

Breeze Assistant prompts support @Mentions of CRM records, saved reusable prompts with placeholders, categorized suggestions, and a prompt library of HubSpot-created prompts and prompts shared across the team.

Buyer Intent's Company News signals add Industry Recognition, Office Closure, Physical Expansion and Regulatory Approval, surfaced on company timelines and usable in workflows and scoring.

Now GA (Apr 2026). Current summary: Workflows can use campaign properties and events like budget, spend, revenue and owner as triggers and criteria, including campaign-influenced contacts.

The Custom Report Builder adds Forms, Form Submissions, and Form Analytics as sources, combinable with Contacts and Companies for form-performance reports.

Health Score rules natively support "and" logic across cross-property fit criteria or event-specific engagement criteria, awarding points only when both are met.

The Personalization app extends audience-specific Variants to website pages, not just landing pages and CTAs, with manual or AI-assisted setup.

The Social Analyze tab is redesigned with curated reports grouped by brand, engagement, lead, and content goals, filterable by account and network.

Adds bulk multi-locale/variation test sends, flexible send-via targeting, deeper personalization controls, and a granular test results page.

Extends Frequency Capping to inbound In-App and On-Site Messaging, limiting repetitive in-session messages by trigger type and tag.

Rewrites the personalization preview with a unified rendering engine, self-serve syntax/data error debugging, and multi-event validation.

Account Engagement-hosted forms pre-fill eligible fields only when a visitor returns on the same device that last submitted them, instead of pre-filling across any device.

AI Foundry agents now execute with the permissions of the end user running them rather than the agent's original creator, improving access governance.

Klaviyo Batch Export connector adds Klaviyo's Subscription (Consent) API support to sync true customer consent status in bulk, not just list membership.

New import connector pulls LINE Official Account insight data - delivery, followers, demographics, interactions - into Treasure Data for reporting.

Campaign editor support for FCM mobile push in Engage Studio: message type, tap behavior, image validation and delivery error logs; enabled on request by the Treasure account team.

Snowflake Import connector adds bulk unload via Amazon S3 for higher-volume data movement into Treasure Data.

Treasure Data will drop support for TLS 1.0/1.1 on customer-facing endpoints effective February 28, 2026, requiring TLS 1.2 or higher.