May 2026

Workflow Trigger automatically starts a downstream workflow attempt when an upstream workflow succeeds, replacing manual call/require dependencies.

Catalogs support a geolocation field type and distance-based Catalog Selection operators for proximity targeting like nearest store or items within a radius.

Now GA (15 Oct 2026). Current summary: Content Optimizer's AI-driven variant testing of hooks, bodies and CTAs for SMS, MMS and RCS messages, generally available with the step since 15 October 2026.

Braze automatically manages orphaned subscription records not tied to a user profile, preventing new profiles from inheriting stale subscription state.

A single channel-level dashboard for push engagement (sends, bounces, deliveries, open rates) over a configurable window, without rolling up individual campaigns.

Workspace time zones let scheduled campaigns and Canvases send using the workspace's own time zone instead of the company-wide time zone; rolling out gradually.

Accounts can set up separate branded sending domains for transactional and service email to protect reputation from marketing volume.

WhatsApp and SMS automations gain new question types, longer messages, rich formatting and video, plus merging of phone-only and email profiles.

New premium add-on replaces long tracking URLs with shorter on-brand links at send time to reduce message clipping risk.

New reporting shows the lift and impact of Send Time Optimization-decisioned sends, built on an updated STO model.

API key expiration policies are now GA, letting admins enforce automatic key rotation with system-wide or per-user expiration lifespans of 1-365 days.

Email Designer's conditional content is now supported within Fragments, matching the old email editor's Dynamic Content feature.

Admins can specify the allowed set of values for fields in Marketo Engage through Picklist Management.

Fragments can now be locked so they stay synchronized everywhere used, preventing local edits that break brand standards.

Hive query engine in Data Workbench now supports DELETE FROM ... WHERE, previously available only in Trino, for large-scale row removal.

Engage Studio can log email engagement events using non-PII identifiers instead of raw email addresses, preserving traceability while limiting PII at rest.

Real-Time journeys add a 'Never allow re-entry' option so a profile can only enter the journey once, even if it re-qualifies later.

Salesforce Marketing Cloud export connector adds row-based data retention, letting each exported row expire independently of the Data Extension's default policy.

Orchestrated campaigns can now trigger another orchestrated campaign from an End activity, passing runtime payload downstream.

Punchh rewards can now sync to profiles as a reward object, triggering countdown flows based on expiration dates.

Real-Time ID stitching now caps each profile at 200 unique IDs, automatically ejecting the oldest to prevent over-stitching and protect performance.

Adds Roku, Samsung Ads, The Trade Desk (1st Party), Warner Bros. Discovery and Yahoo as supported destinations via Acxiom Audience Connection.

Gives all customers a baseline of 50 Audience Compositions and adds chained activation and audience enrichment improvements.

After the B2B CDP architecture upgrade, account audiences no longer directly use experience events; a people audience must be built first.

Supports custom objects with one-to-many relationships for B2B CDP segmentation use cases.

Adds a List function to computed attributes that returns an array of values from qualifying events in a single dataset.

Lets custom upload, look-alike, federated and cross-app audiences (not only Segmentation Service audiences) activate to the Criteo destination.

An expressActivation flag speeds delivery of external audience membership data to batch destinations on subsequent activations.

Now GA (16 Jun 2026). Current summary: LAVA loyalty source connector, previously in beta, is now generally available.

Six AI-powered debugging skills installable via Treasure Code generate diagnostic queries for Real-Time activation, identity and journey issues.

Flow Builder can now A/B test push notification titles, body copy and behavior and pick winners by engagement.

Email content can now include deep links that route recipients directly to in-app content instead of a browser or app store.

Composable Audience Studio extends to Google BigQuery with the same zero-copy, federated segmentation and activation architecture used for Snowflake and Databricks.

Now GA (26 Aug 2026). Current summary: Generates suggested audiences based on business context and visitor data, scoped to common retail use cases.

Prompt Assistant analyzes AI content generation prompts in real time, suggesting rewrites and asking clarifying questions.

AI now flags Decisioning rules and ranking formulas that can be simplified and suggests an equivalent optimized version.

Contact object sync to Salesforce, the largest and most complex object, is planned to migrate to the v2 engine, with an estimated beta targeted for Q4 2026.

Now Beta (Confirmed by 8 Jun 2026). Current summary: Deal object sync to Salesforce runs on the rebuilt v2 engine in beta, with the same de-duplication, owner-sync and error-handling improvements as other migrated objects.

Inline profile attribute editing, launched earlier for the Email Designer, is now decoupled from AI Assistant and extended to Push.

Inbound SMS can now be routed to a custom, profile-enabled Experience Event dataset instead of only the default one.

WhatsApp templates now support Quick reply and Call-to-action buttons, with interaction tracking alongside other channels.

Additional WhatsApp interaction data, including message type, replies, delivery status, and reactions, is now captured for audiences.

Brand profiles define brand-specific logos, fonts and context so agents generate on-brand ads and lifecycle campaigns.

An Event Debugger traces an event's full path through Hightouch, including syncs, filtering and downstream audience changes.

Related model filters in the Audience Builder support nested AND/OR condition groups for combining required and alternative conditions.

A new Ometria destination syncs contacts, orders, products and custom events via Ometria's push API.

A Pinterest Ads data connector lets agents answer questions and generate reports across Pinterest campaign data.

A new WebDAV destination syncs data to any WebDAV server as CSV, JSON, NDJSON, XML or Parquet files.

Admins can set recurring policies that automatically remove stale Contacts, Deals, Leads and Projects, with 90-day recycle-bin recovery.

Breeze Assistant asks one focused clarifying question, with options or free text, before answering instead of a wall of upfront questions.

Breeze Assistant builds charts from natural-language requests, blending CRM and external data with configurable axes, series and annotations.

Breeze surfaces summaries of companies, contacts and deals with suggested talking points ahead of meetings in the mobile calendar widget.

The HubSpot mobile app lets users attach PDFs, images and documents to Breeze conversations to summarize, extract insights, or draft replies.

The HubSpot connector for ChatGPT adds campaigns and campaign metrics, landing pages, website pages, blog posts, team memberships and user roles.

Visiting an unrecognized company website surfaces enriched company data in the Chrome extension sidebar and auto-fills the Add Company form.

The HubSpot connector for Claude uses SQL-based retrieval to run aggregations, joins and complex filters across CRM objects and return results.

Organizations can configure a distinct Customer Agent per brand in one portal, each with its own identity, voice, knowledge and routing.

Admins write plain-language guidelines for when Customer Agent hands off to a human instead of maintaining keyword lists, using ready-made templates.

Workflows can trigger on 1:1 email object events, such as email creation, for internal automation around email records.

Adding a public URL as a Customer Agent knowledge source can auto-crawl up to 5,000 linked pages weekly, with path-level include and exclude controls.

The Tasks app is rebuilt on the CRM framework with table, board and Gantt views, richer filtering, and a customizable Task Pipeline with stages.

HubSpot Inbox or Help Desk can run alongside the WhatsApp Business app on the same number, syncing messages with 180-day backfill.

Merlin AI In-App Template Generator now accepts a reference design image (Figma, Photoshop, Sketch export) to generate a matching HTML template refinable with follow-up prompts.

Routes partner integration events (Segment, mParticle, Adobe CDP, file and warehouse imports) to the correct project within multi-app Portfolio workspaces.

A Refresh Sync button lets admins sync all prospects across all connected campaigns at once, refreshable every 7 days for business units under 500,000 prospects and 2,500 campaigns.

Account Engagement syncs consent by mapping static public lists to Marketing Cloud Next subscriptions, so a preference change in either product updates the other automatically.

A Unified Engagement History dashboard on the Opportunity record shows how contacts are interacting with emails, forms and page views tied to a deal.

Maps subscriber consent status across apps to help keep Engagement and Next compliant and in sync.

New configuration recommendations help improve the performance of running journeys.

Bulk selection on the Journey Dashboard lets teams filter and organize journeys more efficiently.

US and Canada SMS short and long codes used in Marketing Cloud Engagement now also work for next-gen messaging in Marketing Cloud Next.

Older TLS cipher suites are no longer supported for browser or API connections to Marketing Cloud Engagement as of the Summer '26 release; customers must use a modern TLS implementation such as TLS 1.3 with SHA-256/SHA-384 cipher suites.

Marketers can send payment options to customers in India directly within a WhatsApp chat.

Automatically tracks inbound WhatsApp conversations that originate from Meta ads to measure ad spend effectiveness.

Actionable lists let marketers target specific people directly, bypassing complex segment logic.

Campaign Creation and Journey Decisioning agent templates are available in the new Agentforce Builder low-code canvas using Agent Script; existing deployments must be redeployed manually.

New Agentforce and flow templates accelerate building and managing marketing campaigns.

Marketing Cloud Next automatically tracks and attributes inbound WhatsApp conversations to Meta Click-to-WhatsApp ads, streaming referral data into Data 360.

Marketers can make content from one business unit available to others as admins manage a growing organization.

Custom-built triggers fire marketing actions from key user behaviors and events to boost conversions.

Enhancements to Distributed Marketing and Alerts help maintain consistent tone, voice and brand.

Marketers can upload DLT-registered templates required to send SMS messages to recipients in India.

Contact and Account data can fill the From and Reply-To addresses through merge fields, so emails appear to come from the account owner or sales rep; sender domains must first be verified under Authorized Email Domains.

Stores copies of sent marketing emails in Salesforce's standard EmailMessage object for business and compliance needs; archiving is enabled in Unified Messaging setup and archives can be exported with the Archive app.

Emails can be personalized from two new data sources: live Salesforce Objects such as Cases or Leads, and custom content variables mapped to any Salesforce Flow data source, including MuleSoft and HTTP connectors.

An out-of-the-box flow template with guided setup makes it easier to create signup forms for marketing channels.

Landing page templates can preconfigure rule-based dynamic content and cross-object merge fields, linking variations across components, including locked ones.

Forms can conditionally show or hide fields based on a visitor's known attributes, avoiding redundant questions while enriching profiles on repeat visits.

Adds rich MMS messaging to increase subscriber engagement alongside SMS and RCS.

Salesforce Go gathers Marketing Cloud Next feature discovery and setup in one place, with an Initial Setup card for foundational tasks and per-channel feature cards with guided steps and progress tracking.

Adds collaborative Slack integration to improve teamwork while building and managing campaigns.

The Subscriptions dashboard in Marketing Performance tracks Email, SMS and WhatsApp opt-in and opt-out rates and acquisition trends, filterable by subscription type.

Sales reps will see a Unified Engagement History dashboard on Opportunity records with related contacts' email, form and page-view engagement; Salesforce says it comes later in Summer '26.

Reach WhatsApp recipients by business-scoped username when a phone number isn't available.

Marketers can control WhatsApp subscriber consent in an external system and send messages without configuring a Communication Subscription, skipping internal checks.

Marketers in India can send integrated payment links directly within WhatsApp chats.