January 2026

The Email Designer AI Assistant can use directly attached brand assets as a prompt source for generating content, instead of a separate uploaded file.

Email Designer's conditional content now applies to segmentations in shared folders, listed alphabetically, matching the old editor's Dynamic Content feature.

Marketo Engage's Search Engine Optimization (SEO) feature will be deprecated on March 31, 2026; users who rely on it can export their data beforehand.

Support for the Marketo SOAP API will end July 31, 2026; integrations using SOAP API capabilities should migrate to the REST API.

One-click AI-generated notes that summarize an audience's purpose, key criteria and intended activation.

Select customers get complimentary trial access to Adobe Experience Platform Agents via the AI Assistant interface, respecting existing access controls.

Experience Platform now runs built-in real-time checks on audience definitions for accuracy, stability and scalability while you build them.

All users can now edit existing destinations and their marketing actions, previously available only to a limited set of users.

The entity lookup API for experience events is deprecated for Real-Time CDP Prime customers to align with licensing; Ultimate customers can request re-enablement.

New destination connector exports audiences from Experience Platform to Index Exchange's programmatic advertising platform.

New streaming destination connector activates audiences into Kevel's UserDB and Segment Management APIs for retail media targeting.

New Oracle Eloqua V2 source connector replaces the deprecated one with improved reliability; existing connections must migrate.

Users can track job-level progress percentage and checkpoints for batch Profile ingestion dataflow runs; from May 2026 the monitoring dashboard also shows job initiation and queued time.

Profile viewer combines attributes, events and AI-generated insights like propensity scores in one refreshed, card-based browsable view.

New Salesforce Marketing Cloud V2 source connector replaces the deprecated one with improved performance and capabilities.

The Trade Desk - CRM destination can now activate hashed or unhashed E.164 phone numbers alongside email addresses.

Approval Policies can now prevent journey or campaign creators from approving their own objects.

Campaign scheduling can now use each profile's time zone to deliver at the intended local time, in Limited Availability.

Custom actions can now define an error response payload, exposed in the journey's timeout/error branch for fallback logic.

Journeys can now combine Adobe Campaign v7/v8 message actions with native channel actions in the same journey.

Journeys now show warnings and errors when payload size approaches or exceeds recommended limits while building or publishing.

JavaScript SDK adds nonce-based authentication so weblayers, experiments and managed tags run on sites with strict Content Security Policy.

Item collections add custom code-based expressions, variant aggregation methods, schema import/export, change review and configuration revert.

A new Coupon Used metric now tracks when customers redeem coupons, powering smarter retargeting.

Segments can now be built using regex text-pattern matching, such as on email domains or phone number formats.

One-time lists of profiles converted by past campaigns can now be created to target or exclude in future sends, replacing an earlier attribution-based approach.

Auto-replies reflecting business hours can now run across Email, Instagram, WhatsApp and Webchat.

Instagram followers can now convert into email and SMS subscribers directly from DMs, on by default for most customers.

Object selection, field mapping and data imports for the Salesforce CRM sync can now be configured directly in Klaviyo.

Product language, pricing and URLs can now dynamically match each customer's locale using Shopify Markets data.

Promotional texts are now automatically capped at three per 24 hours in regulated US states including Oregon, Florida, Oklahoma and Maryland.

Customer Hub can now recognize visitors via Klaviyo cookies to unlock targeted content before they log in.

Now GA (2 Apr 2026). Current summary: Banners can be chosen as the channel in a Canvas Message step, giving inline in-session content that updates each visit.

Cloud Data Ingestion Sync Log dashboard can export either only error rows or every processed row from a sync run.

A campaign or Canvas can set a distinct send-rate limit per channel instead of one limit shared across the whole send.

A Performance page now shows Add to Carts, link clicks, AOV and skill usage to evaluate Customer Agent's impact.

Customer Agent can now be scoped with segment and keyword targeting rules per channel to control who it engages.

Now GA (12 Aug 2026). Current summary: Per-attribute rules that decide which value wins when two visitor profiles are stitched together.

Omnichannel attribution now tracks ChatGPT sessions and affiliate referral data from platforms like Impact, Rakuten and Social Snowball.

Extended ID now uses common tracking cookies like _ga, _ttp and _uetvid by default, boosting visitor identification 5-10% with no setup.

Profiles can now re-enter segment-triggered flows when they re-qualify, simplifying replenishment and re-engagement use cases.

AI-generated content can now be checked for readability, cohesiveness, and effectiveness, independent of brand guideline checks.

Orchestrated campaigns can now use reusable, editable predefined filters with parameters.

Orchestrated campaigns can now use rate control to pace deliveries against volume constraints.

New campaign feedback filters retarget audiences by message engagement, such as opened or clicked, from a chosen campaign.

Live orchestrated campaigns can now revert to draft status to fix execution errors, until the first message sends.

Interactive Webinars hosts can add a Survey Pod to design and collect structured feedback forms during a live session.

A new FreeWheel destination syncs audience segments directly to FreeWheel.

Google Data Manager can send audiences to both Google Ads and Display & Video 360 from a single destination, with Match Booster for all sync types.

Identity resolution automatically detects and quarantines superclusters caused by bad data like placeholder phone numbers before applying them.

Journeys support context variables that set values about a user for reference in later sync tiles as they move through the journey.

List traits support arrays of objects, not just arrays of individual values, enabling structured lists like recent purchases.

A new Magnite Match destination sends email-based audiences to Magnite for audience matching and activation.

Match Booster can match records using name and residential address when email or phone number aren't available.

A new Podscribe destination syncs event data for podcast ad tracking and measurement.

Talon.One supports event syncing, including event endpoints and forwarding for promotions, incentives and real-time decisioning.

Different workloads are automatically routed to warehouses optimized for interactive queries versus batch jobs like identity resolution or large syncs.

Admins can define default property values that auto-populate on record creation across manual entry, workflows, and APIs.

Toggle-based rules automatically start or stop buyer intent tracking for companies based on target account status, lifecycle stage, or segment membership.

Adobe Experience Manager integration that flows creative assets from AEM into MoEngage campaigns.

Paid add-on syncing MoEngage engagement data such as clicks and opens back to Adobe Experience Platform's CDP for real-time personalization.

Amazon Connect integration that triggers retention flows or satisfaction surveys the moment a support ticket closes.

Integration with Microsoft Dynamics 365 Customer Service that automatically suppresses promotional campaigns for users with open high-priority tickets.

Integration with Microsoft Dynamics 365 Sales to nurture prospects by pipeline stage and give sales visibility into marketing engagement.

Paid add-on that streams real-time lead intent signals to Microsoft Dynamics 365 Sales the moment a lead interacts with a campaign.

Kafka integration for streaming high-volume events into MoEngage in real time to trigger immediate, high-reliability campaigns.

Account Engagement connects data from Data Cloud One companion orgs and installs required Data 360 data kits with one click when linking a business unit, replacing a separate setup step.

Distributed Marketing and Alerts shares Account Engagement's marketing-approved email, SMS and WhatsApp templates with Salesforce Platform users for connected sends.

Einstein Metrics Guard scores bot-driven email engagement using Data 360 data to identify non-human opens and clicks.

Event Notification Service now retries failed webhook deliveries at decreasing intervals for up to 7 days instead of suspending callbacks immediately.

The Is Updated entry-criteria operator now compares before-and-after field values so contacts enter journeys more accurately on CRM data changes.

Adds lockable email templates that platform users can use without changing locked design elements.

Unified Messaging customers can enable Meta's MM Lite optimizations for outbound WhatsApp marketing template messages, improving delivery rates and ad-spend return.

Lets marketers showcase products from a catalog directly within messages.

A new Cleared Data folder in the Recycle Bin keeps cleared Data Extension records for 30 days so they can be restored into a new data extension.

Marketers can send Marketing Cloud Engagement emails directly from Salesforce Flow.

Identifies bot-driven clicks on SMS links to give cleaner SMS engagement metrics.

Improves campaign reporting and data compatibility so unified reporting is viewable in context for Marketing Cloud Next.

Will let orgs with an older Engagement data model unify legacy data for compatibility with Marketing Cloud Next features like Marketing Performance reports.

Marketers can process payments on WhatsApp for customers in Brazil.

Agentforce Campaign Experience adds grounding, branding, content refinement and previews, turning one-way email broadcasts into two-way conversations.

Adds dynamic-content personalization for landing pages and forms, and lets marketers build branded preference pages.

Adds extensions, preconfigured templates and reusable content blocks to speed up building marketing content.

Designer-developers can use Handlebars in Code View to add conditional logic or lookups to emails, converting existing emails to code with syntax validation.

Emails can pull Data 360 segment data, Apex class data such as full order collections, and lookup data graphs for product catalogs to power deeper personalization.

Email sends are automatically assigned dedicated sending IPs that are monitored and rebalanced across shared and dedicated pools based on volume and delivery trends.

Now GA (Sep 2026). Current summary: Marketers can send time-sensitive flash notifications to mobile app users in near real time from a flow element, at up to 5 million messages in 90 seconds.

Unified dashboards for in-app messages and push notifications track mobile app campaign delivery rates, dismissals and CTA clicks, with a filter for iOS or Android.

Marketers can share email templates, with locked and unlocked components, with sales reps and other non-marketing users through a flow-based, ready-to-use email composer.

Adds new SMS capabilities including UTM link tracking to measure SMS campaign performance.

Adds smarter engagement tools enabling two-way email conversations in Marketing Cloud Next.

AI Agent Foundry lets organizations configure how long chat data is retained, to match each company's data retention preferences.