April 2026

Orchestrated campaigns can now target only profiles or events newly eligible since the last execution.

Canvas context variables can now set a removal event or an expiration for Content Cards.

A Message step setting controls whether a user failing delivery validation advances to the next step or exits the Canvas.

eCommerce recommended events cover six purchase steps (product_viewed, cart_updated, checkout_started, order_placed, order_cancelled, order_refunded) that Braze validates for platform features; the Places Order conversion event was added in early access.

Import Users gains a Quick User Add option to create a single profile from an email or external ID, without CSV upload or automated ingestion.

Syncs Shopify product tags, collections and metafields into the Braze catalog for richer personalization, segmentation and catalog-based messaging.

Workspace-level messaging rate limits regulate outgoing send speed per workspace; the setting is rolling out gradually.

Moments API (renamed Context API in October 2026) integrates directly with CloudStream, letting apps retrieve real-time visitor data from cloud-warehouse-based segments.

A new dashboard analyzes category-level revenue, orders and engagement trends for merchandising decisions.

Tealium persists visitors who generate only a single event in AudienceStream, AudienceStore and AudienceDB instead of discarding them.

Acxiom Audience Connection destination, enhancing audiences with Acxiom Real ID for activation across ad platforms, is now generally available.

Acxiom Real ID Audience Connection destination, activating audiences using Acxiom Real ID as the match key, is now generally available.

New Amazon Ads v2 destination connects to Ads Data Manager with expanded identity types and cross-product data sharing.

Now GA (28 Jul 2026). Current summary: New beta Microsoft Ads Customer Match destination for email-based audience matching on Microsoft Advertising, access via account manager.

Admins can now view and end active Query Service sessions from the Admin tab to reclaim idle session capacity.

New beta Reddit Custom Audience destination to send Experience Platform audiences to Reddit Ads.

New Rokt destination connects audiences to Rokt's real-time decisioning for targeting, suppression and personalization.

Salesforce source connections now support SOQL row-level filters to restrict which records are ingested into Experience Platform.

Express Copy lets users copy sandbox objects, including auto-detected dependent objects, to a target sandbox in one action.

Now GA (18 Aug 2026). Current summary: New beta Talon.One source connector ingests loyalty transactions and streaming events, in both batch and near-real-time modes.

Adobe Express editing tools for resizing, background removal, cropping, and format conversion are now built into content creation.

Braze referenced a Creative Studio tool bringing Figma and Canva designs into content creation.

Salesforce Import and Export connectors gain OAuth2 Client Credentials login via External Client Apps ahead of Salesforce's Connected App deprecation.

Treasure AI announced it will remove weak TLS 1.2 cipher suites platform-wide, continuing hardening after retiring TLS 1.0/1.1.

Archives exact rendered copies of every sent email, SMS and push message to a customer-owned S3 bucket for compliance and auditing.

Users can now sign up and log in to Klaviyo with Google credentials instead of a separate password.

New export connector sends conversion data to Yahoo Japan's updated Conversion API endpoint, replacing the retired v1 connector.

Journey Optimizer now helps structure emails to perform well with AI-powered inboxes like Apple Intelligence and Gemini in Gmail.

Function transformations for cloud data sources in EventStream or CloudStream, for normalization, PII masking, enrichment and cleansing.

Content Actions will let users act on an AEO visibility-gap recommendation directly within the same workflow, without exporting to another tool.

Customer Agent can now automate customer service conversations on WhatsApp.

The Customizable Preference Page feature lets marketers design distinct, branded preference pages per channel, with an option to set a default page for communications.

Advanced HTML editing, previously templates-only, now covers email content in journeys and campaigns, in Limited Availability.

The Optimize activity now handles all conditional journey logic, replacing the removed, separate Condition activity.

General catalog imports through Data hub now auto-create missing schema attributes as string fields from imported file columns.

Purchase, Churn and Optimal send time prediction templates now support custom prediction windows, target events, and per-channel send-time optimization.

AEM Content Fragment variations, such as language or channel variants, can now be selected when inserting fragments.

Fragments can now be attached to decision items for use in code-based experiences and email campaigns via decision policies.

Email channel settings now support a personalizable CC field, visible to the primary recipient unlike BCC.

Emails can now set a Sender distinct from the From address, rendered by supporting clients as "on behalf of" or "via".

Journey arbitration ranking formulas can now use AI models to boost priority scores from profile and contextual data, in Limited Availability.

Sandbox Tooling can now package and copy orchestrated campaigns between sandboxes, landing them as drafts for review.

Relational schemas now support multi-field composite keys, with DDL/Excel loading auto-creating composite relationships.

Orchestrated campaigns can define global variables once and reuse them across all activities in a workflow.

A new source uses Google BigQuery as a query layer over Iceberg tables via the BigLake REST catalog.

Google Ads can be connected through Google's Data Manager API, adding new features and passwordless authentication.

A Journey tile can assign per-user coupon codes and related values like expiration to audience members.

A new Knock destination syncs audiences, users and objects for notification routing.

A new custom email editor adds inline text editing, link management and block styling, plus an image editor for any image.

Guardrails can restrict AI Decisioning message delivery to specific time windows per channel.

Identity resolution graphs can run in sequential stages, matching high-confidence fields first before broader matching runs.

Array expansion fans out array-typed source columns into individual destination rows, enabling one-to-many syncs.

A new Topsort destination syncs audiences to Topsort's Segments API for retail media network campaign targeting.

Super admins get an in-app toggle controlling whether account data is used for HubSpot's AI model training; Sensitive Data accounts are auto-opted out.

A "Create report with AI" option on the Reporting page opens Breeze Assistant in a side panel to build a single-object report from a plain-language description.

Breeze Agents can use MCP servers for G2, Linear, Gong and Amplitude to research software, manage issues, analyze calls, and query product analytics via plain-language prompts.

Breeze Assistant drafts or replies to one-to-one emails using CRM data, prior threads, and templates, inserting a ready-to-send message into the CRM composer.

Buyer Intent converts unstructured conversational insights, like budget and deal timing from calls, emails and notes, into actionable company-level signals.

Workflows can use campaign properties and events like budget, spend, revenue and owner as triggers and criteria, including campaign-influenced contacts.

A Leads tab in Customer Agent Insights shows conversations, conversion rate, and the mix of qualified, partially qualified, and not qualified leads, with drill-through to chats.

A G2 MCP connector feeds live G2 buyer intent and review data into Breeze Agents so reps see what prospects are researching and evaluating.

New Analyze views report on groups of campaigns at once, by folder, bulk-select, or filter, including attributed contacts and revenue across related efforts.

Super admins can restore property values changed in the last 14 days, up to 20 versions per record (45 for contacts), across objects without exports and imports.

Company object sync to Salesforce now runs on the rebuilt v2 engine, adding de-duplication on any field, owner field sync, unique-ID matching, inclusion lists, and fewer, faster-resolved sync errors.

Smart Transfer can migrate email templates from Pardot, Marketo, ActiveCampaign and Mailchimp so they can be rebuilt in Marketing Hub with AI Email Template Upload.

Adds Amazon Ads and Microsoft Ads as audience destinations for activating segments in paid media.

Syncs multi-locale Adobe Experience Manager content fragments directly into MoEngage as email templates.

Push template delivering silent key-value data payloads to iOS and Android apps without showing a visible notification.

API to block or unblock a specific device from receiving push notifications, for fraud or device-loss scenarios.

Automatically creates or updates a workspace account from the identity provider on a member's first SSO login.

Adds Behamics, Adapty, and Zoho Landing as connected sources bringing intent, subscription, and lead data into profiles and journeys.

Marks each user's most recently logged-in device so sends can be restricted to it across Push, Inform, Flows, and APIs.

Adds server-side conversion API support for Meta, TikTok, Snapchat, and Microsoft Ads.

Marketers can define custom mobile app events for clicks, screen views or purchases and stream them via the unified SDK into Data 360 or Flow Builder.

Marketers can send in-app messages, including Banner, Modal, Full Screen and a Push Primer type that prompts users to enable push notifications, built for use in flows.