June 2026

Custom skills built in an AI Studio project can now be shared account-wide as a private plugin, installed by teammates without a public GitHub repo.

AI Studio can now prompt an in-chat Connection Required card so users authorize Databricks or Snowflake access without leaving the conversation.

AI Studio is now available in Korea (ap02), keeping LLM inference within Korea via Amazon Bedrock Seoul; only the Balanced model tier is offered there.

HTML Email Hosting serves a launched email campaign as a web page for a 'View in Browser' fallback; in beta, requires Email Domain and support enablement.

Iterable Export connector adds a truncate mode that replaces a list's membership in one job instead of separate add and remove jobs.

Dashboard tracking audience growth, decline and total size in real time in one place.

Policy-based permissions now extend to Composable Audience Studio parent segments and folders, letting admins grant full, limited or no access per segment.

Personalized messaging, promotions and CTAs can be built in Customer Hub and embedded directly on a Shopify storefront theme.

Account admins can restrict AI Studio to an approved set of users through the Treasure AI REST API; the restricted mode is enabled on request by the Customer Success Manager.

Emails can now have their HTML stripped of unneeded whitespace, comments, and redundant code to aid deliverability and load time.

The personalization editor gains a Loop block that renders one content block per record from a relational collection.

Planned CRM index pages will show metrics, insights and smarter filtering inline with records, without building a separate report or dashboard.

HubSpot will surface a prioritized view of the day at login (overdue follow-ups, deals gone quiet, suggested next actions), as part of a redesign rolling out in stages.

Planned record views will surface recent activity and engagement trends automatically and recommend a next action, which Breeze can execute.

Customer Agent can ground responses in shopper data using built-in tools for order history, segment membership and predictive analytics.

A public REST API lets teams configure, monitor and run Customer Agent programmatically, including pulling conversation data.

Journeys, Campaigns and Channel reports include Estimated CTR and Estimated CTOR metrics for email, computed from estimated clicks.

Agent Console adds Operator-driven use-case setup, agent duplication, draft saving, fallback outputs for Canvas agents, required Catalog agent inputs, and re-running only empty cells.

In Agent Console, Operator can apply pre-configured starting templates for new agents, setting instructions, output fields, and context.

Banner campaigns can re-admit users who dismissed a Banner after a configurable cooldown window instead of excluding them permanently.

Banners can be configured to let users manually dismiss them via a dismiss button.

Now GA (15 Oct 2026). Current summary: After a Canvas is launched, marketers can add, deactivate, or reactivate variants on a live Content Optimizer step within the five-variant limit.

Deliverability Center now shows Microsoft SNDS metrics for dedicated sending IPs when sending email via Amazon SES, backfilling up to 90 days.

Adds an Event History tab on user profiles listing a user's recent custom events and purchases, for debugging integrations and event-triggered entry.

Operator can create or edit reusable Content Blocks directly from a natural-language prompt on the Content Blocks page.

Consolidates standalone BrazeAI assistants (Liquid Agent, Copywriter, HTML Email Template agent, Image generator, Content QA, Data Transformations Copilot) into Operator.

Automatically applies recommended experiment defaults and shifts push send volume toward the best-performing variant when multiple variants are added.

Quick Push A/B Testing now supports multi-platform push campaigns and Canvas steps via variant groups, testing aligned iOS and Android variants together.

Treasure AI Voice adds personal Summary Templates that control how call and meeting summaries, action items and titles are generated.

Conversational AI agent gains a new engine for multi-step reasoning and brand-governed tone in customer conversations.

Self-serve dashboard surfacing ecommerce insights extracted from customer conversations handled by the Loomi Conversational Agent.

Customer Agent conversations can now write shopper preferences and intent back to the profile as real-time properties.

A Figma plugin exports design assets to the Klaviyo media library and can switch between connected accounts.

Email notifications when Insights Dashboard metrics move outside expected ranges, for proactive performance monitoring.

Real-time personalizations and journeys add an opt-in option to include profiles with no batch data yet, so new users aren't wrongly excluded.

A mini-cart with personalized recommendations can be enabled in Customer Hub to surface upsells.

New import connector pulls Batch campaign engagement data - sends, opens, reachability - into Treasure AI tables on a schedule for attribution analysis.

A new dashboard compares flow revenue, conversions and deliveries across channels and time periods.

AEM Content Fragments gain multi-repository fetching, a sync-status listing page, locale/variation support, and Managed Services compatibility.

Now GA (16 Jul 2026). Current summary: Email Designer now runs automated HTML/CSS validation before send, reaching General Availability after an earlier limited release.

On-Demand Journey Execution lets marketers trigger a journey immediately using the latest segment data, without waiting for a full segment rebuild.

Merchants can ask Shopify's Sidekick assistant about Klaviyo campaigns, flows and segments and deep-link back to act.

AI Studio adds a Credit Usage dashboard and a Credit Policy letting administrators monitor and cap per-user daily AI credit consumption.

The original Amazon Ads destination card is deprecated in favor of the renamed Amazon Ads (formerly v2); hidden end of July 2026.

Lets Audience Composition splits keep the same profile in the same bucket across evaluations, instead of only random splits.

Routes exports to Azure Blob Storage, ADLS Gen2 and Event Hubs over private network links instead of the public internet.

Rejects Experience Event records with restricted characters in the _id field at ingestion, without failing the rest of the batch.

Lets customers export array fields, whole or per-field, as enrichment attribute columns to cloud storage destinations.

Now GA (27 Oct 2026). Current summary: Lets admins enable or disable attribute-change and identity-change export triggers per dataflow; segmentation-change triggers always stay on.

Two new health checks flag sandboxes missing pseudonymous profile TTL policy or automatic expiration on event datasets.

Flags three scheduling anti-patterns automatically and adds a calendar view to the last-7-days lookback in Job Schedules.

LAVA loyalty source connector, previously in beta, is now generally available.

Adds metadata, filtering, user-defined tags/folders and inline actions to the XDM schema browse page.

Adds HMAC-based authentication, in both the UI and API, for the Shopify Streaming source connector.

Adds a Private Link Enabled selector for Snowflake Streaming and Batch destinations to support private-only inbound accounts.

Disables source dataflows automatically after 30 consecutive days of failure, requiring manual review before re-enabling.

Modernizes the Sources dataflow inventory with search, filtering, tags, folders, resizable columns and contextual actions.

Changes field names, date formats and structure of the profile system jobs API response, a breaking change for integrations.

SMS messages can now include personalized product recommendations built from real-time catalog and customer data.

Journeys can now designate a supplemental identifier for external CSV or Federated Audience Composition audiences.

Push delivery no longer blocks on one invalid device token, tokens auto-refresh every 30 days, and a new flag regenerates device IDs on sign-out.

Composable Audience Studio now emits premium audit log events for segments, folders, syndications, templates and bulk operations, matching Audience Studio parity.

Simulate content variations can now auto-generate realistic content variants with AI instead of building each by hand.

Non-recurring Read Audience journeys now auto-transition to Stopped once the last profile exits, instead of waiting for the 91-day timeout.

New SMS campaigns now default to Quiet Hours pausing sends 8pm-9am local time, for both marketing and transactional messages.

Accounts can obtain a WhatsApp sending number directly from Klaviyo instead of a third-party provider.

The Optimize activity can now deterministically route customers to journey paths by segment or profile criteria, instead of only random assignment.

Deal object sync to Salesforce runs on the rebuilt v2 engine in beta, with the same de-duplication, owner-sync and error-handling improvements as other migrated objects.

Selective Sync for Salesforce gains much more filter flexibility on v2-migrated objects (custom objects, tickets and companies live; deals in beta; contacts planned), beyond the prior all-or-nothing filtering.

API keys can be disabled and re-enabled from settings to respond quickly to suspected credential exposure without deleting them.

New connector sends audience data from Treasure AI into Selligent (Marigold Engage) Lists and Segments, replacing custom workflow pipelines.

Custom actions can now authenticate via certificate-based JWT assertion instead of a client secret, for certificate-based enterprise APIs.

Customer Agent can now respond automatically in whichever language a shopper writes in, from a single configuration.

Now GA (1 Sep 2026). Current summary: The journey advanced expression editor can generate expressions from natural-language descriptions; now GA for all environments.

AI Studio agents can now search the web in real time during a chat, pulling in current information automatically when needed.

Restaurant and hotel accounts now get pre-built dashboards for guest, reservation and loyalty metrics based on their integrations.

Engage Studio adds LINE Flex Message support, letting marketers paste Flex Message JSON to build rich layouts like carousels and product cards.

New connector sends offline and server-side conversion events from Treasure AI to Yelp Ads for attribution and ROAS measurement.

New system alerts notify sandbox subscribers of key lifecycle events for Action and API-triggered campaigns.

URL parameters in tracking and landing page links can now be encrypted, generally available after an earlier limited release.

Every audience has an Overview tab with a visual summary of size, activity, and syncs, and can have a custom dashboard attached for richer KPIs.

New connector sends conversion data to Google Campaign Manager 360 tied to Floodlight activities, for cross-channel attribution reporting.

Workflow pools let administrators cap how many workflow attempts in a chosen group run concurrently, preventing one group from starving others.

Batch audiences in Audience Qualification nodes and Exit Criteria will block publication starting September 2026; streaming audiences required.

Customers who purchase SMS through AJO get a usage dashboard with 90 days of MO/MT send metrics, downloadable as CSV.

A new OpenAI destination syncs conversion events to OpenAI's Events API across all standard event types.

A new Partnerize destination syncs conversion events for server-to-server affiliate attribution, including multi-item orders.

The schema page flags misconfigured related models by checking join key cardinality and warning on incorrect relationship settings.

AutoCapture tracks clicks on buttons, links and interactive elements via the existing tracking code, promotable to verified events with 90 days of backfill.

Brand settings are reorganized into Brand Kit, Brand Voice and a new Brand Knowledge section covering products, competitors and ICP used to personalize AI content.

Live HubSpot deal, ticket and contact insights are accessible from within Microsoft 365 Copilot, fetched in real time and never indexed by Microsoft.

Breeze appears in global contact search results with a summary and suggested next actions, opening a pre-filled prompt when selected.

Breeze Projects can be shared with teammates with view, edit and manage permissions, with pre-configured templates and cross-session project memory.

Users can create custom Buyer Intent signals from plain-language descriptions, surfacing matching companies with cited sources for segments and workflows.

A Customer Agent dashboard page automatically surfaces a prioritized list of patterns in unresolved conversations, escalations and negative feedback.

Customer Agent now responds to inbound form submissions connected to a Help Desk or Inbox workspace with an automated reply email.

Admins write custom, testable trigger instructions in a rich text editor to control exactly when Customer Agent initiates lead qualification.

AI gibberish detection covers all text fields on form submissions, moving flagged entries to the Spam Submissions tool and deleting them after 90 days.

Knowledge Vaults support uploading and querying xlsx, csv, json and xml files, letting agents answer analytical questions from tabular data.

Segments display a predicted email engagement level of High, Medium, Low or Unknown based on historical contact engagement, visible before sending.

WhatsApp gets a dedicated Home in HubSpot with Messaging Management, Template Management, and a reporting suite covering delivery, clicks and opt-outs.

A selection of workflow actions now run across all workflow types on associated objects or custom data sources, such as adding contacts to a segment from a deal workflow.

Extends Custom Alerts beyond Behavior analytics to Funnels, Retention, and Session & Source, alerting on conversion counts, retention-day shifts, and source metrics.

Two-step catalog feed upload with preview, automatic column-to-attribute mapping, mandatory-field checks, and reusable saved mapping configurations.

Lets Flows Assist refine an AI-generated flow across multiple turns in one session, versioning each regeneration; available to Flows Assist MVP clients on DC-03.

Extends the early-access Campaign Insights Agent to Event-Triggered Email and Push campaigns with trigger-funnel summaries, pattern-finding, and diagnosis.

Simulator that runs a Decision Policy against a chosen or anonymous user to preview selected, eligible, and capped offerings, including score calculations.

Extends User Affinity segments with Teams support, object-type event attribute filters, and additional filter options for behavior-based audiences.