September 2026

Coworker's Channel Builder skill guides administrators through creating and configuring custom channels via chat, covering authentication, throttling and payload definition.

A Browsing integration configuration type lets marketers define a table, list, or card selector to browse, search, and pick items from external APIs while authoring content.

The Direct Mail channel audience limit is raised from 3 million to 100 million profiles, avoiding file-creation errors for very large audiences.

In Limited Availability, Email Designer's Dynamic Media Template component lets marketers insert AEM Dynamic Media templates, import PSD files, and expose editable parameters without leaving the editor.

A dedicated details page shows a loyalty challenge's configuration, audience, journey, tasks, rewards and performance metrics such as revenue, enrollment and completion rate.

The Loyalty Performance view's Opportunities and Trend tabs surface AI-detected trends like tier friction or challenge drop-off with a one-click Create with AI action, and Coworker chat can generate challenge ideas.

Loyalty challenges can set a completion deadline as a number of days after each member's own opt-in date, instead of one fixed program-wide end date.

An Alert activity on the orchestrated campaign canvas sends a custom title and message to subscribers when execution reaches it, often paired with a Test activity for conditional alerts.

Marketers can connect Bynder or Contentful and insert approved brand assets directly into campaigns from Asset Manager or the image picker, without re-uploading files.

WhatsApp sender profiles support Meta's Business-Scoped User ID (BSUID) alongside phone number, so Bloomreach keeps reaching customers through WhatsApp's username rollout, falling back automatically.

Connector action configuration has a Delivery Requirements tab listing required fields by section, with a toggle and a skip-or-fail choice for unmet requirements.

Treasure AI Studio is available as a native Android app on Google Play, syncing chats, work folders, skills, and data access with the Web and Desktop apps via server-side execution.

AI Studio agents now show a question card asking approval before running a tdx command, including read-only queries, except on action-schedule runs.

Treasure AI Voice for iOS accepts deep links from other apps and saves their query parameters as external metadata on the resulting recording, exported to Treasure Data CDP.

The journey canvas shows a content thumbnail for each channel activity, with a fullscreen modal to inspect and switch between treatments and variants.

A Campaign Orchestration tab in the Experience Platform Monitoring dashboard tracks ingestion status and freshness of the relational data feeding orchestrated campaign audiences.

APIs for orchestrated campaigns let external systems retrieve campaigns and monitor their executions programmatically.

Composer creates and edits push notification campaigns end to end, showing a preview to review before anything is saved.

Real-Time Profile Lookup lets you investigate a profile's current identity graph via Treasure Workflow, returning resolved IDs and persisted attributes for debugging.

The Email Designer adds built-in commenting, review, and resolution tools so teams can collaborate without external tools.

Coworker Chat can produce a full-fidelity structured diff between two journey versions, including node and property changes.

Six new graphs in Data Management monitor inbound throughput, latency, and proposition-event activity by location, channel, and event type.

Build audiences combining Catalog data with profile fields and event history, without copying catalog details onto every profile.

Optional caching of Journey Live Data webhook responses for up to 10 minutes when requests are identical, cutting repeated endpoint calls.

Nova Agent now surfaces performance insights beyond campaign reporting and explains triggered alerts with recommended next steps.

Now GA (20 Oct 2026). Current summary: Iterable syncs email opt-in and opt-out updates back to Salesforce Contact and Lead records, keeping consent status aligned between marketing and CRM.

Composer creates and edits WhatsApp campaigns end to end, with previews and approval before anything is saved.

The dashboard shows 18 months of monthly resource usage across an organization's Treasure AI accounts, letting owners and admins compare usage by account, track totals against plan allowances, and view daily breakdowns.

A Coworker skill automates end-to-end journey validation (Quick Simulation flow) and helps interpret the results.

Audience Builder validates field compatibility with the selected evaluation method and flags incompatible fields before save or publish.

Audience Portal can show each audience's activated destinations, including destination type, schedule, and recent flow-run status.

Azure Event Hubs and Azure Blob Storage destinations can authenticate via a Microsoft Entra ID service principal, alongside existing key-based authentication.

Batch capacity view to monitor and manage on-demand runs, scheduled runs, and batch audience counts.

Conversational skills in CX Enterprise Coworker identify high-storage datasets, assess retention changes, and review dataset configuration and storage metrics.

A conversational skill in CX Enterprise Coworker runs statistical and semantic validations on datasets and fields to surface data quality issues via chat.

Flexible Batch Schedules let you evaluate audiences on demand using user-defined schedules instead of fixed batch windows.

HubSpot source ingestion moves to an updated V2 connector.

Privacy Service supports privacy requests under India's Digital Personal Data Protection Act, selectable in the UI or API.

The Job Schedules timeline now includes scheduled batch Adobe Journey Optimizer campaign runs, filterable by recurrence, channel and type, with delivery detail.

Sandboxes can hold up to 10,000 audiences, available to customers with access to Flexible Batch Schedules.

Sandbox Tooling can migrate schemas, datasets and other objects from a source sandbox to multiple target sandboxes in a single workflow.

Health checks add 32 new checks plus two new categories, Sources and Profile, alongside existing schema, identity, destination and ingestion checks.

Amazon S3 source ingestion can combine server-side encryption with PGP file encryption; on the AWS VA6 region the max encrypted file size rises from 1GB to 10GB.

The Salesforce CRM destination adds OAuth 2 Client Credentials authentication alongside the existing Password Grant flow.

Loyalty event mapping got a visual builder with field search, per-row status, and JSONata preview; renamed from Event Definitions to Event Mappings.

Orchestrated campaigns get automated alerting on execution failures/timeouts, using the same framework as journeys and campaigns.

Orchestrated campaign email conditions can now reference related records via relational data, not just standard profile attributes.

The Personalization Editor adds a 'Fix with AI' option to resolve PQL syntax errors detected during expression validation.

New Adform Export connector sends audience definitions and members to an Adform-managed S3 bucket for DSP targeting; currently in beta.

Customer.io Export connector syncs Treasure Data CDP profiles and segments to Customer.io after each workflow run, supporting create, update and removal.

Now GA (6 Oct 2026). Current summary: Iterable now injects the email open-tracking pixel in marketing emails only for recipients whose emailTrackingPixelConsent field is true.

Emotional Tone Insights is being retired; the vendor announced the deprecation the week of September 21, 2026.

New Bulk API endpoints load and query Marketing Object data at scale.

Marketing Object schema changes can be tested in a sandbox and deployed to production with change sets; schemas replicate from production when a sandbox is refreshed.

Build a Marketing Object's schema from scratch instead of only from templates.

Marketing Cloud Next will tag tracked links in its messaging channels with UTM and custom parameters set per business unit, content record or link, with fallback values; planned for November 2026.

Journey Builder can deduplicate recipient email addresses within a journey to stop redundant sends.

A consolidated Journey Notifications dashboard shows journey issues and warnings in one place for troubleshooting.

Recurring batch-audience journeys can wait up to 6 hours for a fresh batch evaluation before running, skipping the run if none arrives.

Shows the live request and response for each Connected Content call in Preview & Test — URL, method, status, headers, payload, duration, and cache status — across messaging channels and Banners.

Now GA (15 Oct 2026). Current summary: Content Optimizer can now optimize email preheaders, sender names, and images, and supports up to four email components or three SMS/MMS/RCS components per step.

eCommerce recommended events can be filtered by basic and nested event properties in triggers, action paths, conversion events, and exit criteria.

New Liquid tags provide one-click email subscription group unsubscribe links without changing global subscription state, and retrieve a contact's WhatsApp username from inbound messages.

The Manage Subscriptions landing page block now supports email, SMS, and WhatsApp subscription groups, not just email.

The Braze MCP server adds beta support for AI agents to use the Campaigns and Segments API.

The Braze MCP server adds beta support for Operator Connect, linking external AI agents to Operator.

SCIM provisioning can sync groups from Okta and Microsoft Entra ID to Braze custom roles, keeping dashboard access aligned with identity provider group membership.

Enables Banners for Shopify standard integrations directly from integration settings, without additional development.

Manage Shopify segment syncs from the Shopify integration page, including one-time syncs, status tracking, and pause or resume controls.

Sends a branded SMS double opt-in confirmation through Braze instead of Shopify's confirmation email.

Notifies dashboard users when Action Credit consumption crosses 50%, 75%, 90%, or 100% of the current period's allotment, with a usage banner at 90%+.

Lets teams localize webhook payload values from one campaign, Canvas step, or template using translation tags, replacing per-language webhooks and Liquid logic.

Sends WhatsApp carousel messages through the Braze API using a carousel card object.

Personalization Studio campaigns can now be paused and resumed from the campaign card, stopping content delivery without deleting the configuration.

A Coworker skill explains, in natural language, why a specific offer was or wasn't shown to a profile or segment, tracing the decision.

A Coworker skill lets you create, explain, simulate, and optimize Decisioning eligibility rules and ranking formulas in natural language.

The HubSpot connector for ChatGPT is being expanded to create landing pages and analyze closed-won deals from inside ChatGPT.

Context Home will score how complete a tenant's business context is and surface where the gaps are.

Smart CRM is planned to update records automatically rather than relying solely on manual edits.

A new alert flags when a live journey's entries, exits, or event sends deviate from baseline or drop to zero; production sandboxes only for now.

Composer drafts campaigns that users review, naming them, approving or declining, and giving feedback before anything is created.

A guided wizard walks accounts through moving to Klaviyo-built sending infrastructure with automatic domain warming.

Real-Time now records identity decisions to validation_failures and id_changes queryable tables, tracking stitching outcomes and evictions.

Text campaigns can now be delayed or skipped automatically to avoid sending during recipient quiet hours.

Journey Simulation now models Decisioning: content decision nodes, Optimize targeting, decisioned actions, and offer ranking policies.

A new dashboard compares attributed value, deliverability and engagement across email, SMS, WhatsApp and push in one view.

Composer proposes changes to SMS and RCS campaigns, which can be previewed and applied.

Email click tracking can be disabled account-wide, by recipient consent, or per link for privacy compliance.

Airship Import Integration adds Channels as a data source, bringing device-level opt-in state, tags and attributes into Treasure AI.

Engage Studio adds link shortening and click tracking for SMS campaigns, using a short domain and async click-event recording with bot detection.

Now GA (22 Sep 2026). Current summary: Audience Builder validates field compatibility with the selected evaluation method and flags incompatible fields before save or publish.

LiveRamp Distribution, FreeWheel, and Snowflake Batch destinations will gain audience-level reporting, in addition to existing dataflow run-level reporting.

Now GA (22 Sep 2026). Current summary: Azure Event Hubs and Azure Blob Storage destinations can authenticate via a Microsoft Entra ID service principal, alongside existing key-based authentication.

Now GA (22 Sep 2026). Current summary: Conversational skills in CX Enterprise Coworker identify high-storage datasets, assess retention changes, and review dataset configuration and storage metrics.

Now GA (22 Sep 2026). Current summary: A conversational skill in CX Enterprise Coworker runs statistical and semantic validations on datasets and fields to surface data quality issues via chat.

Now Preview (22 Sep 2026). Current summary: Flexible Batch Schedules let you evaluate audiences on demand using user-defined schedules instead of fixed batch windows.

Now GA (22 Sep 2026). Current summary: HubSpot source ingestion moves to an updated V2 connector.

Now GA (22 Sep 2026). Current summary: Privacy Service supports privacy requests under India's Digital Personal Data Protection Act, selectable in the UI or API.

Now GA (22 Sep 2026). Current summary: The Job Schedules timeline now includes scheduled batch Adobe Journey Optimizer campaign runs, filterable by recurrence, channel and type, with delivery detail.

Now GA (22 Sep 2026). Current summary: Sandbox Tooling can migrate schemas, datasets and other objects from a source sandbox to multiple target sandboxes in a single workflow.

Now GA (22 Sep 2026). Current summary: Amazon S3 source ingestion can combine server-side encryption with PGP file encryption; on the AWS VA6 region the max encrypted file size rises from 1GB to 10GB.

Now GA (22 Sep 2026). Current summary: The Salesforce CRM destination adds OAuth 2 Client Credentials authentication alongside the existing Password Grant flow.

The home page will surface AI recommendation cards when a Journey Custom Action failure or Anomaly Detected alert fires.

Journeys/campaigns using Audience Composition audiences without a primary identity descriptor will stop working from the October release.

Now GA (7 Oct 2026). Current summary: Coworker chat analyzes a journey's performance and gives concrete optimization recommendations directly in the chat.

Now GA (20 Oct 2026). Current summary: Adobe CX Enterprise Coworker audits the journey inventory for naming issues, stale or oversized journeys, and duplicate names, with cleanup recommendations.

Journey creation with AI moves into the Coworker right rail, replacing the previous AI Assistant entry point.

Now GA (30 Sep 2026). Current summary: The Direct Mail channel audience limit is raised from 3 million to 100 million profiles, avoiding file-creation errors for very large audiences.

Now GA (28 Oct 2026). Current summary: From name, Reply-To and other email header settings can be overridden at the journey or campaign action level, without a separate channel configuration.

Email themes now support dark mode, auto-generating a dark palette per color variant that can be further customized.

Now Preview (30 Sep 2026). Current summary: In Limited Availability, Email Designer's Dynamic Media Template component lets marketers insert AEM Dynamic Media templates, import PSD files, and expose editable parameters without leaving the editor.

Now Preview (28 Oct 2026). Current summary: A per-action toggle lets a specific email action deliver to locally-suppressed addresses for compliance cases, in limited availability to select customers.

Now GA (12 Oct 2026). Current summary: A Stop action activity in the journey canvas removes a profile from up to five inbound activities or experiences, decoupling inbound disqualification from journey exit.

Now GA (28 Sep 2026). Current summary: The journey canvas shows a content thumbnail for each channel activity, with a fullscreen modal to inspect and switch between treatments and variants.

Journey Properties' Set event recovery timeout setting replays impacted journey events for up to 72 hours after a service interruption by default, with a configurable 0-72 hour window.

Now GA (30 Sep 2026). Current summary: The Loyalty Performance view's Opportunities and Trend tabs surface AI-detected trends like tier friction or challenge drop-off with a one-click Create with AI action, and Coworker chat can generate challenge ideas.

Now GA (30 Sep 2026). Current summary: Loyalty challenges can set a completion deadline as a number of days after each member's own opt-in date, instead of one fixed program-wide end date.

Now GA (28 Sep 2026). Current summary: A Campaign Orchestration tab in the Experience Platform Monitoring dashboard tracks ingestion status and freshness of the relational data feeding orchestrated campaign audiences.

The Join activity in orchestrated campaigns will support OR logic alongside AND, letting any one upstream branch continue downstream.

Now GA (28 Sep 2026). Current summary: APIs for orchestrated campaigns let external systems retrieve campaigns and monitor their executions programmatically.

Ad Studio templates reuse a layout across many ads, making it faster to create brand-consistent variants for different audiences and channels.

Consent settings link a feature matrix to consent records so revoking consent can remove dependent features from warehouse and historical data, or just report it; not yet for Redshift or Databricks.

Amazon Ads first-party audience syncs use Ads Data Manager instead of AMC audiences, with Hightouch creating and sharing the audience directly to Amazon DSP.

Adds a column listing every audience a user currently belongs to, usable for syncing or filtering by membership count.

Iterable trigger syncs gain Update and Upsert modes across channels, letting data changes re-trigger a campaign, not just first appearance.

Realtime audiences and realtime traits can filter on arrays of objects in event payloads, requiring every condition to match the same array item.

First-time AI credit purchasers get a default spend cap of 50% above monthly credits, with Pay-as-You-Go overage billing from 16 September; admins can set account, feature and action limits.

Admins can set tool-by-tool permissions for each connector used by agents and Breeze Assistant, with one-click write blocking and batch confirmation rules.

HubSpot automatically generates a brand voice from a company's website, content and best practices, adjustable or built from uploaded samples, applied across AI surfaces.

Google Drive, Calendar, Chat and Gmail can connect to Breeze so it can read data and take action using plain-language prompts, with per-connector admin approval.

Fathom, Xero, Box, Canva, Gong and Slack can now connect to Breeze Assistant and Agent Hub.

A new Churn Risk Buyer Intent signal flags at-risk customers from patterns across conversations, emails, calls and notes, citing the triggering conversations.

Customer Agent knowledge, actions, tone and handoffs can be configured per visitor audience segment, in private beta.

Auto-Setup creates, tests and deploys a Customer Agent using step-by-step guidance built from a portal's own Help Desk and Inbox conversations.

FAQ-style answers can be generated from resolved tickets with optional topic guardrails and PII scrubbing; each generated answer requires approval.

Platform updates now ship on a predictable bi-annual schedule each March and September, with date-versioned APIs supported for 18 months.

Legacy API versions and apps begin sunsetting in March and September 2027 as HubSpot moves to a bi-annual, date-versioned release schedule.

Segments can be created by describing an audience in plain language in Breeze Assistant or via Start with AI in the Segments app, reviewing suggested filters.

TikTok Smart+ Traffic ads can be created in HubSpot, with TikTok's AI generating and testing up to 50 creative variations, five text variants and three CTAs.

User-Level Apps act on behalf of an individual user and respect that user's own HubSpot permissions.

The All Campaigns page adds saved and shareable Views, configurable Dynamic Columns, tab-specific default columns, bulk actions on up to 50 campaigns, and recent searches.

Business Events API v5 adds endpoints to trigger a business event and to list or search a workspace's business events with cursor-based pagination, via MoEngage's unified gateway.

An HTML editor lets users upload custom HTML and assets, or a ZIP package, to build On-Site Messaging campaigns and landing pages without the drag-and-drop editor.

Offering Migration moves Offerings between workspaces or between a workspace's Test and Live environments, landing them as Draft and flagging missing segments, attributes, or templates beforehand.

Test a Recommendation previews Basic and Advanced recommendation model results for a chosen user, random sample, or item, with live filter adjustments and zero-result troubleshooting.

New out-of-the-box Identity Resolution match rules reduce duplicate customer records with less manual effort.

Advanced Audit Trail now logs Data Extension access events for security monitoring.

Copies a data extension's columns, data types, primary keys and records from Marketing Cloud Engagement into a Marketing Object in one step, as a one-time copy with no ongoing sync.

Multiple Marketing Cloud Engagement accounts can now connect to a single shared Data Cloud instance.

Adds the ability to provision and secure proxied custom domains for sender authentication.

A Security Dashboard gives admins one view of the account's security settings: an overall health score, factors by category, priority improvements and a PDF export. Not available on Hyperforce.

Salesforce announced that, in a future release, accounts using single sign-on will have to use MFA systems that send AMR and ACC claims; the requirement is not yet enforced.

Planned: WhatsApp Direct Send will let Engagement send utility messages without waiting for template pre-approval and catch template category mismatches before they trigger account restrictions; availability after November 2026.

Developer APIs gain newly supported AMPscript and Handlebars personalization functions.

Shows content and performance metrics for a campaign directly on the campaign record.

Centralizes setup of web tracking and the consent banner in one place.

Create and clone marketing lists directly from a campaign workflow without leaving it.

Compliance BCC archives a copy of every outbound marketing email for regulatory recordkeeping.

Forms can show or hide dependent fields dynamically based on a user's prior input.

REST Connect API creates, manages and searches CMS content across channels programmatically.

Record-triggered flows can automatically update a contact's consent data.

Tracks impressions by region for individual content blocks to measure their performance.

Marketers get quick access to custom flow templates directly from a campaign record.

Planned: build landing pages and forms from custom HTML for full design control; withdrawn from the Winter '27 notes as not ready.

Configure a default automated reply for inbound SMS and WhatsApp messages that match no keyword.

Non-marketing users can personalize and send distributed marketing messages to many recipients at once.

Set required phrases and character limits that distributed marketing and alert content must meet.

Speeds up delivery of approved email templates to non-marketing users for distributed sending.

Archives copies of high-volume sent marketing emails in the customer's own Microsoft Azure cloud storage with Data 360, where they can be queried and retrieved on the customer's schedule.

Provides step-by-step guidance to diagnose and fix email deliverability problems.

Continuously monitors email deliverability health and automatically alerts marketers to issues.

Connections from forms and landing pages to more data sources, listed in the Winter '27 notes and withdrawn by Salesforce in October 2026 because the feature was not ready yet.

Handlebars and AMPscript personalization for landing pages, listed in the Winter '27 notes and withdrawn by Salesforce in October 2026 because the feature was not ready yet.

Marketers can send time-sensitive flash notifications to mobile app users in near real time from a flow element, at up to 5 million messages in 90 seconds.

Mobile push performance metrics now appear in the content performance dashboard.

Extends Marketing Cloud Next access to users on the Platform Plus license.

Edit the destination of a tracked link in an email after it has already been sent.

Preference pages per channel can be linked to specific messages, show a chosen set of subscriptions and use custom button text and styles.

Expands RCS messaging channel support and tooling for richer mobile messages.

Retail trigger notifies shoppers when new products arrive in a category they frequently buy from.

New configuration options let retail marketers target triggered journeys more precisely.

Build a personalization rule once and reuse it across email, SMS and other channels.

Marketers can capture custom values, such as coupon codes, at the moment a message sends and use them later as report filters, segment criteria, or export fields.

Extends Salesforce Go setup: the whole Marketing Cloud configuration, including app install, data streams, prerequisites and Identity Resolution, runs from the Initial Setup page, with filters by channel, Einstein, optimization or analytics.

Filters bot-generated clicks from SMS link reports for more accurate click-rate measurement.

View SMS flow and engagement performance metrics directly inside Flow Builder.

Deliver a unique coupon code to each recipient within marketing messages.