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229 changes: dated weeks starting in July 2026, plus vendor dates precise only to a week, month or quarter starting in this month. Older months load as you scroll.
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Within each period: major first, then notable; newest first in each group. Minor updates below.
Now GA (2 Oct 2026). Current summary: A no-code Channel Builder lets admins add any outbound HTTP-based channel (e.g. WeChat, Kakao Talk, Messenger) with full native capabilities; now generally available to all environments after limited availability.
A dedicated workspace helps organizations moving from another marketing platform bring existing email content and journeys into Journey Optimizer instead of rebuilding them; in limited availability.
Adds support for phishing-resistant MFA methods, such as Touch ID and Face ID, via platform authentication systems.
Decisioning rules and ranking formulas can now be simulated with manual or AI-generated test variants before deployment, in Limited Availability.
New CX Coworker skill uses natural language to discover, package, validate, and migrate Schema and Audience sandbox objects between environments.
Segment Match will be discontinued after November 27, 2026; Real-Time CDP Prime and Ultimate customers must move to Real-Time CDP Collaboration.
Loyalty Challenges lets marketers build gamified standard, streak, or sequential challenges with rewards and reporting.
AI Studio connects to GitHub so an agent can clone repos, edit files, open and review pull requests, and manage issues directly in chat.
AEM Dynamic Media templates, like countdown timers, can now render personalized data at open time inside Journey Optimizer content.
Landing pages can now enforce Web Application Firewall IP allowlisting, rejecting requests that bypass the WAF layer.
Admins must now reauthenticate with MFA before performing critical security tasks, adding step-up protection.
Journey Optimizer now temporarily caps calls to slow custom action endpoints to prevent overload; rolling out gradually by region.
Marketers can describe a Decisioning rule in plain language in the rule builder and let AI generate it; available to a set of organizations with Adobe AI capabilities (Limited Availability).
Email Designer adds a drag-and-drop library of pre-configured layout modules like headers, product cards, and footers.
Journey Simulation can now mock enrichment attributes from CSV or Federated Audience Composition external audiences.
The HubSpot connector for Claude can create campaigns, associate assets, and access revenue and deal attribution data for specific campaigns.
The HubSpot connector for Claude gets read-only access to messages across Help Desk and Conversations Inboxes, including chat, email, WhatsApp, SMS and Messenger.
The HubSpot connector for Claude can build or update landing pages and access conversion, submission and view performance data for pages and blog posts.
The HubSpot connector for Claude can query leads to surface active prospects, lead status and sales journey position, including Partner Client access.
The HubSpot connector for Claude can create or edit marketing email drafts, configure send details and schedule, then report on how emails performed.
Batch Export connector adds an Audience Export target that syncs Treasure AI segments to Batch audience lists for campaign targeting.
New Adhese destination exports audiences as files to Adhese's cloud storage for targeted ad delivery on publisher inventory.
Incremental dataset exports to destinations can now be scheduled hourly for fresher data delivery.
New toggle limits exported segment membership data to only mapped audiences for HTTP API, Amazon Kinesis, and Azure Event Hubs destinations.
Kevel destination now supports mapping a profile attribute to the incrementality testing group field for exported records.
New Meta Ads source connector lets customers configure the full Meta Ads ingestion workflow in the Sources UI.
New beta Microsoft Ads Customer Match destination for email-based audience matching on Microsoft Advertising, access via account manager.
Coworker skills let teams create loyalty challenges, set properties, and manage audiences and configuration.
Personalization expressions gain a dozen new helper and template-migration functions, plus a multi-argument concat.
Yahoo! JAPAN Ads connector now migrates LINE Ads Custom Audiences with automatic identifier mapping, ahead of LINE Ads API's October 2026 sunset.
Decision item custom attributes can now be personalized at delivery time from profile, contextual, and audience data.
AI Agent Foundry's Nova Canvas image generation is being retired by AWS, ending no later than end of September 2026, with no replacement model planned.
Now GA (17 Sep 2026). Current summary: A remote-hosted MCP server lets external AI agents such as Claude, ChatGPT, and Cursor read campaign, Canvas, segment, and catalog data and create or update templates, Content Blocks, and assets.
Operator can now make changes directly on Settings pages (quiet hours, push settings, rate limits, approval workflows, API limits, contact info) from a natural-language request.
Agent Builder lets users describe custom agents and agentic workflows in plain language to Breeze Assistant, built directly on existing CRM data.
Agent Hub brings every HubSpot AI agent into one place, showing live status and recent results by outcome, with a single action to activate idle agents.
Journeys and campaigns can auto-select the best of several channels per customer via manual, preference, or AI-based ranking.
Journeys can call an external webhook at a tile to pull real-time data for branching and message personalization, optionally saved to the profile.
New Handlebars helpers sortBy and groupBy let templates sort and group arrays and display each group with an item count.
Banners can now be composed using an HTML editor for teams that maintain their own templates or want full control over markup and styling.
The CSV import flow for custom events now includes a mapper to map event names and property headers to Braze fields before import, matching the custom attributes flow.
A new API endpoint lets teams programmatically update push credentials per app and platform (Apple, Firebase, Huawei, Kindle) using Base64-encoded payloads.
Adds a numeric rating scale form block (1-10, 1-5, or 0-10 NPS) to landing page and in-app message surveys for capturing sentiment without custom code.
A WhatsApp template layout displays a time-sensitive promotional offer with an optional countdown for seasonal sales or personalized offers.
Email deliverability dashboard now pulls in Google Postmaster Tools and Microsoft SNDS data, including spam rate, authentication pass rates and history.
Loomi Marketing Agent for campaigns can now build SMS-only or combined email-and-SMS omnichannel campaigns from plain-language requests.
Loomi Marketing Agent for campaigns can add unique per-customer, shared, or existing voucher codes to the email campaigns it builds.
Treasure AI Studio ships as a native Windows desktop app, bringing the existing web and Mac experience to Windows for the first time.
Hive query engine in Data Workbench adds production-ready UPDATE statement support, using the same WHERE-clause and partition guidance as DELETE.
Trino query engine in Data Workbench gains an experimental UPDATE statement, alongside Hive's production-ready implementation.
Existing templates can be used directly as experiment variants instead of rebuilding content, speeding up experiment setup.
AI Studio adds a file browser and manager for work folders: create, rename, move, and delete files and folders without opening a chat.
Lookup Catalog is a new real-time attribute type that joins profile data against an external reference table at runtime, for banners, coupons and decisioning.
A new, opt-in journey canvas UI improves performance on large journeys with automatic layout and guided authoring.
Catalog triggers start scenarios automatically on product changes like price drops, restocks, new arrivals or low inventory, targeting already-interested customers.
AI Studio connects directly to Treasure Data CDP via OAuth, letting an agent run queries, workflows and audience-segment operations in chat.
Email Designer now runs automated HTML/CSS validation before send, reaching General Availability after an earlier limited release.
Campaign sends can now be paced in batches as small as 1% per minute instead of only hourly intervals.
SCIM-compliant API letting IT teams provision, update and deprovision Tealium users directly from their identity provider.
Instagram posts can now be embedded directly into emails, SMS messages and sign-up forms without leaving Klaviyo.
Engage Studio adds a dedicated Pre-header field for email preview text, with Liquid personalization and character limits, in both editors.
New Batch Export connector syncs customer profile attributes from Treasure AI directly to Batch's Profile Mass Update API.
LINE becomes a live mobile messaging channel, reaching customers in Japan, Taiwan and Thailand through LINE Official Accounts.
Email Designer provides ready-to-use, fully structured content blocks (Modules) to speed up email assembly.
An AI agent analyzes Instagram UGC for top creators, emerging themes and post performance, surfaced as proactive cards or Composer chat.
Hive query engine in Data Workbench now supports CREATE TABLE statements, including comments, retention and partitioning, without switching to Trino.
The AJO MCP server exposes five new read-only tools for querying channel configurations and marketing actions.
Loomi Marketing Agent for campaigns can now set up immediate and one-time scheduled sends from plain-language requests, alongside recurring sends.
WhatsApp template messages now support carousels of up to 10 scrollable cards, available via Sinch and Infobip.
Email open tracking consent can now be set account-wide or for specific recipients to meet data privacy requirements.
Backfills a newly created audience with historical visitor data instead of waiting for real-time traffic to build membership.
Account admins can set an org-wide custom instruction added to every agent's system prompt in AI Studio, applied automatically to new chats.
Orchestrated campaigns can load a CSV or TXT file directly as the targeting audience without ingesting it into the platform first.
Lifecycle Studio campaigns can be built around a product catalog, selecting real products by title, SKU or free text for generated emails.
IP allowlisting for server-to-server Data API requests, rejecting unlisted IPs even with a valid key, with per-rule audit and call-count tracking.
Native consent toggle, per-recipient consent attribute, automatic pixel suppression, and audit trail for email open tracking, addressing French and Italian rules.
WhatsApp actions can now send Flow templates for interactive multi-screen surveys and lead capture, with JSON responses captured.
A new Eagle Eye destination issues loyalty coupons to audience members and cancels them automatically on audience exit.
Lifecycle Studio supports a library of reusable email components imported from HTML, existing emails, or Figma.
General models support SQL-defined selections and dbt-defined tables, letting admins limit which rows or models an agent can query.
Journey time delay tiles gain a next-matching-time mode to release members at a specific time of day and weekday.
MoEngage segment syncs support a new partner cohort API, combining audience and attribute writes into a single sync.
Probabilistic identity graphs support incremental configuration changes, like adding identifiers or thresholds, without a full rerun.
Realtime traits support trailing time windows up to 24 hours, instead of only lifetime values, across count, sum, list and first/last types.
The Reports page shows pre-generated report suggestions tailored to a workspace's data, refinable through follow-up questions.
Sync mappings can spread a JSON or object column so each key becomes its own destination field, on Marketo, Adobe Target and Google Sheets.
A centralized Data Model Management page lets admins create, edit, rename and delete custom objects and export properties and the object graph.
The Connected Apps page adds Overview, Insights and Settings tabs plus App Owner Management, warning before deactivating a user who owns an app.
Event-specific data such as product viewed or video watched can be used as personalization tokens in automated and workflow-triggered emails, with fallbacks.
Clicking the AI sparkle icon on a Customer Agent response in Help Desk opens a panel showing the agent's reasoning, sources and context.
A Health tab flags low fill-rate properties, duplicate labels and unused associations across properties, objects, pipelines and lifecycle stages.
Discover AI rules surfaces AI-suggested lead scoring rules with confidence levels across forms, page visits, email opens, enrollments and CTA clicks.
A Transactional SMS add-on SKU lets accounts send non-marketing or 1:1 SMS as a monthly add-on, including to contacts opted out of marketing SMS.
Marketing Studio lets marketers create, monitor and connect WhatsApp messages to campaigns from one place.
An AI Filing Agent in Account Cleanup suggests folder organization for unfiled workflows and applies suggestions in a few clicks.
A "Run Agent" workflow action triggers any Breeze AI agent and feeds its output back into automation for record updates or downstream actions.
Surfaces trending items within a specific catalog attribute such as category or region, instead of only global trends across all users.
Revamps login so a failed SSO/IdP/account block on one workspace no longer locks users out of all workspaces; lets users choose a workspace before authenticating.
Adds native HTML formatting and key-value dynamic data variables to Connected Apps message content and routing.
Adds Deepgram AI Voice for automated, scaled voice outreach and surveys, via the Connected Channels add-on.
Integrates real-time event and ticketing data from AXS, Oztix, Ticketek, and Ticketmaster into campaign content at the moment of send.
Reliably shows a linked In-App message every time a user clicks the push it's attached to, inheriting the push campaign's audience and delivery controls.
Extends the Merlin AI Campaign Insight Agent to SMS with connector performance, spike/dip, and trigger-funnel diagnostics; requires CSM access if not already enabled.
APIs to programmatically create, update, and list Offerings, also exposed as tools within the MoEngage MCP server.
Syncs custom segments to Reddit to target communities and build lookalike ad audiences, via the Connected Segments add-on.
Centralizes S3 connection setup in the App Marketplace, adds cross-account role assumption auth, and allows exporting to a single folder.
Adds six free connectors (Superwall, Razorpay, NitroX, Xeno Loyalty, Xoxoday Loyalife, WooTag) bringing payments, loyalty, e-commerce, and contextual signals into campaigns.
Adds URL shortening and click tracking for SMS links built from personalization parameters, removing the need for custom Jinja workarounds.
Adds Telegram support for videos and photos with interactive CTAs, and native HTML for message formatting.
Adds Truecaller verified Caller ID, SMS, and post-call interaction screens.
Account Engagement adds four per-business-unit settings to enable or disable tracking of email opens, implied opens, link clicks and advanced metrics, supporting EU tracking rules; the advanced metrics setting needs Plus, Advanced, Premium or Growth with the add-on.