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Engagement Studio adds steps that trigger SMS and WhatsApp sends through Marketing Cloud Next On-Demand Flows.

Platform

Salesforce Marketing Cloud Account Engagement

Capability

SMS, MMS & RCS · Channels

also: Messaging apps

Vendor's name

Engagement Studio SMS and WhatsApp sends · On-Demand Flows

First recorded

2 Oct 2026

Record last updated

2 Oct 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. GAJan 2026
   First recorded 2 Oct 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

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SMS, MMS & RCS on other platforms latest first

• ITIterableRCS messagingGA24 Sep 2026
• BZBrazeShopify SMS double opt-inGA17 Sep 2026
• TATreasure AILink shortening and click tracking for SMSGA8 Sep 2026
• SNSFMC NextExpanded RCS messagingGASep 2026
• SNSFMC NextRCS messaging for additional countriesGA (regional)Sep 2026
• JOAdobe AJOCustom auth headers for SMS BYOPAnnouncedSep 2026
• MOMoEngageSMS URL shortening for personalized linksGAJul 2026
• HSHubSpotTransactional SMS add-onGAJul 2026
• JOAdobe AJOCustom provider integration enhancements for mobileGAJul 2026
• TATreasure AISMS channel in Engage StudioGA (regional)30 Jun 2026

All SMS, MMS & RCS changes →