Auto-Replies without required contact info
Social Auto-Replies no longer require collecting an email or phone number before sending the configured reply, so a reply can go out as soon as someone uses the keyword.
Entries on this page are generated by AI from vendor sources. How AI is used
Messaging apps
WhatsApp, LINE, KakaoTalk and similar OTT apps.
| Month | Changes |
|---|---|
| 2026-01 | 14 |
| 2026-02 | 4 |
| 2026-03 | 2 |
| 2026-04 | 7 |
| 2026-05 | 10 |
| 2026-06 | 6 |
| 2026-07 | 7 |
| 2026-08 | 5 |
| 2026-09 | 4 |
| 2026-10 | 6 |
| 2026-11 | 4 |
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Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Adobe AJO Bloomreach Braze Iterable Klaviyo MoEngage SFMC Engagement SFMC Next Hightouch Treasure AI HubSpot SF Account Engagement
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Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 2026+2 added 11 Nov4 changes
Klaviyo 2 minor updates +1 added 11 Nov Messaging apps
- GA Auto-reply from Instagram Live comments source Auto-Replies can trigger from comments posted during an Instagram Live broadcast: viewers who comment a chosen keyword automatically receive a DM.
Treasure AI 1 minor update Dynamic content & personalization language
- GA Liquid loop support in LINE OA Flex Messages source LINE OA Flex Messages now support Liquid `for` loops, letting one message render a carousel or box with a different number of items per recipient from profile list data.
October 20266 changes
LINE channel for orchestrated campaigns
Orchestrated campaigns can send LINE messages, including text, stickers, images, videos, location data and Flex Messages, directly from the campaign canvas for markets such as Japan.
WhatsApp account model update
As Meta separates WhatsApp phone numbers from provider-specific templates and billing, Marketing Cloud Engagement lets a single WhatsApp number be used across Salesforce and another provider simultaneously without disrupting journeys, templates or API integrations.
WhatsApp account model update
Marketing Cloud Next now supports sharing one WhatsApp phone number across Salesforce and another provider under Meta's account model update.
WhatsApp account model update
Now GA (15 Oct 2026). Current summary: As Meta separates WhatsApp phone numbers from provider-specific templates and billing, Marketing Cloud Engagement lets a single WhatsApp number be used across Salesforce and another provider simultaneously without disrupting journeys, templates or API integrations.
WhatsApp account model update
Now GA (15 Oct 2026). Current summary: Marketing Cloud Next now supports sharing one WhatsApp phone number across Salesforce and another provider under Meta's account model update.
WhatsApp voice note handling for Customer Agent
Customer Agent now transcribes WhatsApp voice notes and replies to them as it would typed messages.
September 20264 changes
WhatsApp BSUID sender profiles
WhatsApp sender profiles support Meta's Business-Scoped User ID (BSUID) alongside phone number, so Bloomreach keeps reaching customers through WhatsApp's username rollout, falling back automatically.
WhatsApp carousel messages via API
Sends WhatsApp carousel messages through the Braze API using a carousel card object.
Skip template pre-approval for WhatsApp Direct Send utility messages
Planned: WhatsApp Direct Send will let Engagement send utility messages without waiting for template pre-approval and catch template category mismatches before they trigger account restrictions; availability after November 2026.
Default response for unmatched inbound SMS/WhatsApp messages
Configure a default automated reply for inbound SMS and WhatsApp messages that match no keyword.
August 20265 changes
LINE channel for orchestrated campaigns
Now GA (2 Oct 2026). Current summary: Orchestrated campaigns can send LINE messages, including text, stickers, images, videos, location data and Flex Messages, directly from the campaign canvas for markets such as Japan.
KakaoTalk carousel message
A KakaoTalk message format with up to six scrollable cards, each with an image, header, message, optional URL, and at least one button.
WhatsApp Template Builder improvements
WhatsApp Template Builder adds in-composer template creation, carousel response messages, and new Utility and Flow template types.
LINE OA channel for Always-on Campaigns
LINE OA becomes a supported delivery channel for Always-on Campaigns in Engage Studio, on parity with email and push, supporting text, Imagemap and Flex messages.
Treasure AI 1 minor update Reporting & dashboards
- GA Test-send flag in LINE delivery logs source LINE delivery logs add a test_mode column distinguishing test sends from real campaign sends, matching existing email log parity.
July 20267 changes
LINE messaging channel
LINE becomes a live mobile messaging channel, reaching customers in Japan, Taiwan and Thailand through LINE Official Accounts.
WhatsApp limited time offer templates
A WhatsApp template layout displays a time-sensitive promotional offer with an optional countdown for seasonal sales or personalized offers.
WhatsApp carousel template messages
WhatsApp template messages now support carousels of up to 10 scrollable cards, available via Sinch and Infobip.
WhatsApp Flow templates
WhatsApp actions can now send Flow templates for interactive multi-screen surveys and lead capture, with JSON responses captured.
WhatsApp in Marketing Studio
Marketing Studio lets marketers create, monitor and connect WhatsApp messages to campaigns from one place.
Telegram media and HTML support
Adds Telegram support for videos and photos with interactive CTAs, and native HTML for message formatting.
Klaviyo 1 minor update A/B & multivariate testing
- GA A/B testing inside WhatsApp flows source A/B tests can now be added directly inside WhatsApp flow steps to compare content and auto-select the winner.
June 20266 changes
WhatsApp messaging by Business-Scoped User ID (Engagement)
Engagement can import contacts by WhatsApp Business-Scoped User ID, message users who hide their phone number behind a username, and track engagement across both identifiers.
Klaviyo-provisioned WhatsApp sending numbers
Accounts can obtain a WhatsApp sending number directly from Klaviyo instead of a third-party provider.
LINE Flex Message support
Engage Studio adds LINE Flex Message support, letting marketers paste Flex Message JSON to build rich layouts like carousels and product cards.
Dedicated WhatsApp Home
WhatsApp gets a dedicated Home in HubSpot with Messaging Management, Template Management, and a reporting suite covering delivery, clicks and opt-outs.
Braze 1 minor update Messaging apps
- GA WhatsApp test send delivery results source Sending a test WhatsApp message now shows a detailed delivery report in the message composer to confirm receipt and troubleshoot failures.
Hightouch 1 minor update Destinations & connectors
- GA WhatsApp (via Twilio) destination source A WhatsApp destination via Twilio sends promotional messages, special offers, and order updates to opted-in customers from warehouse audiences.
May 202610 changes
WhatsApp template button support and tracking
WhatsApp templates now support Quick reply and Call-to-action buttons, with interaction tracking alongside other channels.
WhatsApp channel context data capture
Additional WhatsApp interaction data, including message type, replies, delivery status, and reactions, is now captured for audiences.
WhatsApp Coexistence with the WhatsApp Business app
HubSpot Inbox or Help Desk can run alongside the WhatsApp Business app on the same number, syncing messages with 180-day backfill.
In-chat WhatsApp payment options in India
Marketers can send payment options to customers in India directly within a WhatsApp chat.
Automatic tracking of WhatsApp conversations from Meta ads
Automatically tracks inbound WhatsApp conversations that originate from Meta ads to measure ad spend effectiveness.
WhatsApp business-scoped user ID messaging
Reach WhatsApp recipients by business-scoped username when a phone number isn't available.
External WhatsApp consent management
Marketers can control WhatsApp subscriber consent in an external system and send messages without configuring a Communication Subscription, skipping internal checks.
Integrated WhatsApp payment links in India
Marketers in India can send integrated payment links directly within WhatsApp chats.
Braze 1 minor update Messaging apps
- GA WhatsApp inbound profile name capture source Captures a user's WhatsApp display name from Meta's inbound webhook as a Liquid attribute that can be saved to the profile via a Canvas User Update step.
SFMC Next 1 minor update Assets & creative library
- GA Branded virtual contact cards in messages source Adds branded virtual contact cards to increase subscriber engagement in messages.
April 20267 changes
WhatsApp Template Builder
Lets teams create and submit WhatsApp message templates for Meta approval directly in Braze, without switching to Meta Business Manager.
KakaoTalk messaging channel
KakaoTalk becomes a supported messaging channel for broadcast and 1:1 chat, with Liquid-driven personalization.
LINE messaging channel
New LINE channel for Engage Studio campaigns with text and imagemap messages; limited to selected customers, wider rollout planned May 2026.
WhatsApp channel for Customer Agent
Customer Agent can now automate customer service conversations on WhatsApp.
Klaviyo 3 minor updates Next best action · Messaging apps · Integrations & marketplace…
- GA WhatsApp in Channel Affinity source Channel Affinity now includes WhatsApp when automatically optimizing which channel to deliver a message on.
- GA WhatsApp Click to Chat links source Klaviyo can generate pre-filled Click to Chat links that launch a WhatsApp conversation with one tap.
- GA WhatsApp support for Zendesk source WhatsApp conversations can now sync into Zendesk with Klaviyo profile details shown in a sidebar.
March 20262 changes
Revamped WhatsApp analytics
Revamps WhatsApp analytics with total-vs-unique interaction metrics, a number/percent toggle, and a dedicated Click Analysis tab.
Klaviyo 1 minor update Messaging apps
- GA Guided WhatsApp onboarding playbooks source Guided playbooks now walk accounts through connecting WhatsApp and building key assets.
February 20264 changes
Iterable 2 minor updates Messaging apps
- GA WhatsApp template submission validation source Flags issues in business-initiated WhatsApp templates at save time and validates submissions against Meta's rejection criteria.
- GA WhatsApp portfolio-wide messaging limits source WhatsApp messaging limits are now shared across all phone numbers in an organization's business portfolio instead of set per number, per Meta's policy change.
Klaviyo 2 minor updates Messaging apps · Consent & preferences
- GA Smart Opt-In alongside WhatsApp consent source Smart Opt-In for SMS can now be used on forms that also collect WhatsApp consent.
January 202614 changes
Bring Your Own WhatsApp connector
Customers can connect their own Infobip WhatsApp Business Manager account, paying Infobip directly while orchestrating sends through Braze.
Social Auto-Replies for Instagram DMs
Instagram followers can now convert into email and SMS subscribers directly from DMs, on by default for most customers.
WhatsApp delivery optimization via Marketing Messages Lite
Unified Messaging customers can enable Meta's MM Lite optimizations for outbound WhatsApp marketing template messages, improving delivery rates and ad-spend return.
WhatsApp payment processing in Brazil
Marketers can process payments on WhatsApp for customers in Brazil.
Klaviyo 3 minor updates Conversational & voice · Messaging apps · Attribution…
- GA Product catalog sharing in Instagram and WhatsApp chats source Agents can now share product images and links from the catalog directly in Instagram and WhatsApp support conversations.
- GA Video attachments for WhatsApp source MP4 videos can now be attached to WhatsApp messages.
- GA UTM tagging for WhatsApp source UTM tags can now be applied at the account or message level to track WhatsApp-driven traffic and conversions.
SFMC Engagement 1 minor update Assets & creative library
- GA Virtual Contact File (VCF) contact sharing source Lets marketers consistently share contact details via Virtual Contact Files (VCF) in messages.
SFMC Next 5 minor updates Messaging apps · Deliverability & sender infrastructure
- GA WhatsApp Contact messages source Marketers can send WhatsApp Contact messages with name, phone number, email, address and organization details for business follow-up.
- GA WhatsApp Marketing Messages Lite delivery optimization source Enabling Marketing Messages Lite applies Meta-provided optimizations to outbound WhatsApp marketing template messages for better delivery and ad-spend return.
- GA (regional) WhatsApp payment options in Brazil source WhatsApp payment message templates let marketers configure Pix, Boleto or Payment Link options for customers, currently limited to Brazil.
- GA WhatsApp stickers in session messages source Marketers can send WEBP stickers in WhatsApp session messages, uploaded via Content Builder or a public host, for customers to download and forward.
- GA WhatsApp time-sensitive offer messages source A WhatsApp interactive message template lets marketers send time-sensitive promotions and coupons with an expiration setting to encourage quick action.
SF Account Engagement 1 minor update SMS, MMS & RCS
- GA Engagement Studio SMS and WhatsApp send steps source Engagement Studio adds steps that trigger SMS and WhatsApp sends through Marketing Cloud Next On-Demand Flows.