Release Matrix 2026

Recorded releases and announcements in 2026, by capability. This is a release record, not a capability inventory: an empty cell means no recorded release, not a missing capability.

Legend & how to read

The record starts on 1 Jan 2026. Entries under review are excluded. Choose up to eight platforms; the selection, period and filters are kept in the page address so you can share this view.

GABeta / previewAnnounced Deprecation onlyNo release recorded in 2026 Colour = most advanced state reached in 2026 · tap a cell for the changes behind it. The same state does not mean equivalent functionality. Minor updates (connectors, tag templates, SDK versions) are left out unless switched on: their number mostly reflects how finely a vendor documents. An empty cell means no release was recorded in 2026, not that the platform lacks the capability.

Distribution within each platform's documented record (Jan–Nov 2026). Each feature with a dated state in the period is counted once, in its primary area. Entries under review are excluded; minor updates are excluded unless switched on. Rounded percentages may not sum to 100%. Open a cell to view its area in the table.

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	JOAdobe AJO	BRBloomreach	BZBraze	ITIterable	KLKlaviyo	MOMoEngage	SESFMC Engagement	SNSFMC Next	EPAdobe AEP	HTHightouch	TETealium	TATreasure AI	HSHubSpot	MKMarketo	AESF Account Engagement
Data
Identity
Profile
Segmentation
Activation
Orchestration
Decisioning
Channels
Content
Experimentation
Analytics
AI
Loyalty & offers
Lead & account management (B2B)
Governance
Platform

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Release Matrix: rows are capabilities grouped by area, columns are platforms. Each cell gives the most advanced state reached in 2026, minor updates excluded; activate a cell to list the changes behind it.
Recorded releases · not a capability inventory	Adobe AJO	Bloomreach	Braze	Iterable	Klaviyo	MoEngage	SFMC Engagement	SFMC Next	Adobe AEP	Hightouch	Tealium	Treasure AI	HubSpot	Marketo	SF Account Engagement
Data
Data collection & tag management		2	1		2			2	1			2	1
Data ingestion	4	3	7	1	2	6			21	1		8	3		1
Warehouse-native / zero-copy			1			1				1	1	7
Reverse ETL & data syncs										1
Pipelines & transformation		1	1						1	2	3	4	1
Query & processing	1				1				1	1	1	5
Data model & schemas	4	3	2	1	1		1	4	5	1		2	7	1
Data quality & contracts			1		1				5	1	2		4
Clean rooms & data collaboration									1
Identity
Identity resolution	1			1	5		1			5		1
Identity graph												2
Cross-device
Profile
Unified profile			1		3	1			2		1
Computed attributes									1	4		1
Real-time profile access									1			2
Segmentation
Real-time & rule-based segments	7	1	2	4	5	5		3	12	1	2	3	3
Predictive audiences					1
SQL & advanced segments	2								2	1
Activation
Destinations & connectors				1		3			32	18	1	12
Paid media audiences			1	1	1	2			2	6		6	5
Server-side activation						2				1
Orchestration
Journeys	28		7	4	6	3	4	1		4		2	4
Campaigns	16	1			4	1		5	1			5	4	3
Real-time triggers	1	2	1		2		1	6				4	2
Cross-channel coordination	2		1		3	1							1
Decisioning
Next best action			2			3		1					1
Offer decisioning	20	2				6
Arbitration, frequency & send-time rules	7		4	1	3	2	1			3
Channels
Email	12		1	2	3	3	2	8				2	1
SMS, MMS & RCS	5	1	1	2	4	4	1	4				2	1
Messaging apps	4	3	6		4	2	4	3				3	4
Mobile push	6	1	2		2	5		1
Web push	1
In-app messages			2			4		1
Inbox & content cards	1		1
Web & app personalization	2	2	6		8	3						4	1
Landing pages & forms	2		7		6			4				1	3	1	1
Conversational & voice			1		20	3	1						7
Direct mail	4
Custom & webhook channels	1		1			1						1
Deliverability & sender infrastructure	3	1	2	1	3	2		5
Organic social publishing					2			1					2
Content
Editors & templates	16		5		6	3	1	6		3		1	2	3
Dynamic content & personalization language	10	1	4	1	5	3		7		1			1	2
Content generation	9				3	3		2				3	6	2
Assets & creative library	3	1		1	1	1	1	5		2				2	1
Localization & translation			3		5	1
Experimentation
A/B & multivariate testing	1		1	3	2					1		1
Holdouts	1					1
Automated optimization	2		4		1
Analytics
Reporting & dashboards	3	2	5	3	11	5	1	14	1	2		3	14		1
Attribution					5	1	1	2		1		1	1
Incrementality	2		1	1		2
AI answer engine visibility													2
AI
Predictive models	5	2	1		2		1	1	3		1		6	1
Generative assistants	29			2	3	3		1	9	3	4	6	16	3
Autonomous agents	1	4	7		13	3		5	3			8	3	2
Agent building & orchestration			1		1	1		1	1			8	10	1
Agent context & knowledge			1	1	4	1		1		6		6	8
Agent interoperability	3		2		5		1		3	1		3	18
Loyalty & offers
Loyalty programs	4				1
Vouchers & coupons		1			3			1		2
Lead & account management (B2B)
Lead lifecycle & routing
Lead scoring & grading													2
Accounts, ABM & buying groups								1					8
CRM sync													4		1
Sales alerts & enablement								1					2		1
Events & webinars													1	1
Governance
Consent & preferences	3		4	2	7	3	1	7	1	1	1	1			1
Privacy & data residency									1			1	1		1
Data retention & lifecycle	1		1	1	2	1	1	3	3			4	2	1
Security & certifications	3	2			3	2	6	1	7			5	4
Approval workflows	1	1	1		2	1		1		1		2	2		1
Data usage labels & policies
Platform
APIs & extensibility	4		5	4	5	8	3	4	1	1	2	3	8	2
SDKs			1						1
Integrations & marketplace	8	1	4	2	12	6	3					8	2		1
Administration & access control	2		4		5	2	2	7			1	10	13
Sandboxes & environments	2					2			2		1
Monitoring & alerting	12		3	2	2	1	4	1	17	3	1	3	4
Migration & onboarding tooling	2				1	1	3						1

Release Matrix · Jan–Nov 2026, so far