Customer Agent building in Composer
Composer lets teams build, test, and operate Customer Agent in the same workspace already used for marketing campaigns.
Entries on this page are generated by AI from vendor sources. How AI is used
Agent building & orchestration
Tools to create, configure and coordinate custom agents.
| Month | Changes |
|---|---|
| 2026-01 | 4 |
| 2026-02 | 1 |
| 2026-03 | 3 |
| 2026-04 | 3 |
| 2026-05 | 3 |
| 2026-06 | 6 |
| 2026-07 | 9 |
| 2026-08 | 9 |
| 2026-09 | 13 |
| 2026-10 | 8 |
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Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
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No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20268 changes
Custom callable AI agents as a smart campaign flow step
Will let marketers create AI agents that run as a smart campaign flow step and act on a lead record from plain-language instructions, such as normalizing data or flagging bots.
Customer Agent batch testing
Admins can batch-test Customer Agent against sample questions and coach it, using no credits.
Klaviyo 3 minor updates Agent building & orchestration
- GA Custom events from Customer Agent skills source A Customer Agent skill can add a Send Event step that writes a custom event with chosen properties to an authenticated customer's profile.
- GA Private or shared Composer skills source When creating a Composer skill, users can choose to keep it private or share it with their team.
- GA Skill preview cards in Composer source Composer skills are shown as cards with a content preview, plus search and a list view for browsing them.
HubSpot 2 minor updates Agent building & orchestration
- GA Raised Customer Agent action limit source A single Customer Agent can now be configured with up to 20 actions, up from 10.
- GA CRM action details in Customer Agent message insights source Message insights now show which CRM records Customer Agent created or updated during a conversation.
September 202613 changes
Breeze Assistant agent orchestration
A reimagined Breeze Assistant will take a direction from a user and assign the right agents to carry it out.
AI Studio Android app
Treasure AI Studio is available as a native Android app on Google Play, syncing chats, work folders, skills, and data access with the Web and Desktop apps via server-side execution.
Customer Agent audience segments
Customer Agent knowledge, actions, tone and handoffs can be configured per visitor audience segment, in private beta.
Customer Agent Auto-Setup
Auto-Setup creates, tests and deploys a Customer Agent using step-by-step guidance built from a portal's own Help Desk and Inbox conversations.
Klaviyo 2 minor updates Agent building & orchestration
- GA Custom Skills for Composer source Users can save their own skills in Composer and pull one into a chat by typing @, to reuse workflows that worked.
- GA @mention skills in Composer source Typing @ in the Composer chat pulls in one of the user's saved skills to reuse.
MoEngage 1 minor update Agent building & orchestration
- GA External app connectors for Custom Agents source Custom Agents can read data from and execute actions mid-run in Google Workspace, Slack, Atlassian, and Salesforce, scoped to the user's permissions.
HubSpot 6 minor updates Agent building & orchestration
- Beta Agent Builder for Starter source Agent Builder, for creating custom no-code AI agents, is now available to Starter customers.
- GA Agent Builder workflow triggers source Agent Builder workflows can start from a schedule, webhook, third-party event or CRM record, hand off complex decisions to an agent, then resume the flow.
- GA Agent Hub custom agent plans source Agent Hub Home recommends a custom agent based on how a team uses HubSpot, with a plain-language explanation.
- GA Call custom agents from Breeze Assistant source Breeze Assistant can call a custom agent via @AgentName or a task description, showing a confirmation card with the planned action and estimated credit cost.
- GA Redesigned Customer Agent Guidelines UI source The redesigned Guidelines page supports multiple named guidelines per category and preset templates for configuring Customer Agent behavior.
- GA Customer Agent testing tools source A Tester button now appears on every Customer Agent configuration page, and a Test API button checks custom API actions before publishing.
August 20269 changes
Reusable saved workflow actions in AI Studio
Lets users save a recurring multi-step prompt as a reusable action in a work folder, rerun with one click or a slash command.
Multi-agent coordination for Custom Agents
Lets a Custom Agent delegate to other agents within one session, running sub-agents in parallel and consolidating their output.
Merlin AI custom agents
Marketers can build custom Merlin AI agents with their own guardrails and full visibility of each step; Custom Agents are live on all MoEngage data centres.
Scheduled execution of AI Studio actions
Saved AI Studio actions can now run automatically on a repeating schedule or cron expression, with run history and an enable switch.
Customer Agent actions library
A searchable catalog of pre-built CRM, Workflow and Shopify actions replaces single-form setup, with Action Gaps surfacing missing config.
Custom Agent framework enhancements
Adds scheduling with notifications, selectable model tiers, workspace-level memory, and new tool integrations to Custom Agents.
HubSpot 3 minor updates Agent building & orchestration
- Beta Repeat runs for Agent Builder workflows source Agent Builder workflows can be configured to trigger once or every time a record meets criteria, a re-enrollment equivalent.
- GA Customer Agent action gap detection source Action Gap analyzes conversations to surface actions Customer Agent needs to take but hasn't yet been configured to perform.
- GA Customer Agent deployment recommendations source Personalized Customer Agent deployment recommendations are based on conversation volume, resolution benchmarks and SLA data.
July 20269 changes
Agent Builder
Agent Builder lets users describe custom agents and agentic workflows in plain language to Breeze Assistant, built directly on existing CRM data.
Agent Hub
Agent Hub brings every HubSpot AI agent into one place, showing live status and recent results by outcome, with a single action to activate idle agents.
AI Studio Windows desktop app
Treasure AI Studio ships as a native Windows desktop app, bringing the existing web and Mac experience to Windows for the first time.
Org-wide custom instructions in AI Studio
Account admins can set an org-wide custom instruction added to every agent's system prompt in AI Studio, applied automatically to new chats.
Account-wide custom skill sharing in AI Studio
Custom skills built in an AI Studio project can now be shared account-wide as a private plugin, installed by teammates without a public GitHub repo.
Run Agent workflow action
A "Run Agent" workflow action triggers any Breeze AI agent and feeds its output back into automation for record updates or downstream actions.
Treasure AI 1 minor update Agent building & orchestration
- GA GPT-5.5 model support in AI Agent Foundry source AI Agent Foundry adds OpenAI GPT-5.5 as a selectable agent model, with an adjustable reasoning-effort setting including a new Extra High level.
HubSpot 2 minor updates Agent building & orchestration
- GA CRM data in Customer Agent actions source Customer Agent actions can map CRM contact properties to API request parameters so visitor data is included automatically in outgoing calls.
- GA Customer Agent deployment drafts source Customer Agent deployment changes can be saved as drafts before publishing, keeping updates separate from the live agent until ready.
June 20266 changes
Plugin Marketplace for AI Studio
AI Studio adds a Plugin Marketplace where users install skills from public GitHub-hosted marketplaces, with per-user and admin governance controls.
Merlin AI custom agents
Now GA (Confirmed by Aug 2026). Current summary: Marketers can build custom Merlin AI agents with their own guardrails and full visibility of each step; Custom Agents are live on all MoEngage data centres.
Agent Console workflow enhancements
Agent Console adds Operator-driven use-case setup, agent duplication, draft saving, fallback outputs for Canvas agents, required Catalog agent inputs, and re-running only empty cells.
Agent Console starting templates built with Operator
In Agent Console, Operator can apply pre-configured starting templates for new agents, setting instructions, output fields, and context.
Custom lead qualification triggers for Customer Agent
Admins write custom, testable trigger instructions in a rich text editor to control exactly when Customer Agent initiates lead qualification.
Treasure AI 1 minor update Agent building & orchestration
- GA Claude Sonnet 4.6 model support in AI Agent Foundry source AI Agent Foundry adds Claude Sonnet 4.6 as a selectable agent model, available across US, Tokyo and EU01 regions.
May 20263 changes
Natural-language handoff rules for Customer Agent
Admins write plain-language guidelines for when Customer Agent hands off to a human instead of maintaining keyword lists, using ready-made templates.
Campaign Creation and Journey Decisioning agent templates in Agentforce Builder
Campaign Creation and Journey Decisioning agent templates are available in the new Agentforce Builder low-code canvas using Agent Script; existing deployments must be redeployed manually.
Agentforce and flow templates for campaign workflows
New Agentforce and flow templates accelerate building and managing marketing campaigns.
April 20263 changes
HubSpot 3 minor updates Agent building & orchestration · Pipelines & transformation
- GA Draft mode and embedded testing for Customer Agent source Changes to Customer Agent can be tested safely in draft mode with inline panels explaining which sources and rules were used before publishing.
- GA Improved tester response panel for Customer Agent source The agent tester surfaces referenced and potentially relevant knowledge, plus action, handoff and experience tabs, to help admins coach agent responses.
- GA Required/optional tokens for Data Agent prompts source Data Agent prompts support multiple tokens flagged required or optional, so prompts skip without charging credits when required context is missing.
March 20263 changes
Braze Agents in Agent Console
Lets teams build custom AI agents inside Braze that generate content, make real-time decisions or update catalog data within set guardrails.
Approval controls for agent CRM write actions
Agent configuration adds separate read/write toggles per CRM tool, with an optional human approval step before a write action executes.
HubSpot 1 minor update Agent building & orchestration
February 20261 change
End-user permission execution for AI Foundry agents
AI Foundry agents now execute with the permissions of the end user running them rather than the agent's original creator, improving access governance.
January 20264 changes
Usage-bound trial access to AEP Agents
Select customers get complimentary trial access to Adobe Experience Platform Agents via the AI Assistant interface, respecting existing access controls.
SFMC Next 2 minor updates Agent building & orchestration
- GA Additional grounding fields for custom campaign agents source Custom campaign agents can be configured with extra grounding fields, such as goal, KPI, priority, calls to action and guardrails, for more targeted brief decisions.
- GA Identify Business Unit agent action for campaign creation source A new Identify Business Unit agent action lets the Campaign Creation agent determine a user's business-unit access and scope an Agentforce session to that unit.
HubSpot 1 minor update Monitoring & alerting
- GA Filters in the Breeze agent inbox source The Breeze agent inbox adds filters by execution status, request source, agent, and owner, plus a super admin toggle for portal-wide visibility.