Real-time & rule-based segments

Personalization Studio audiences are now built directly in its rule editor from batch and real-time attributes, instead of importing batch segments from Audience Studio.

In limited availability, lets marketers build segments from channel affinity rankings, including WhatsApp, alongside email, SMS and push predictions.

Iterable saves eligible segmentation queries as scheduled lists that refresh automatically for reuse across campaigns and journeys.

Iterable limits risky segmentation query patterns, restricts regex-based searches to safe fields, and adds org- and project-level guardrail settings for query reliability.

Imports customer segments defined outside the project, such as in a data warehouse, and lets you use them as audiences in campaigns and scenarios without rebuilding segment logic. Released between 14 and 19 October 2026; the recorded date is the start of that window.

Builds segments on BigQuery or Databricks warehouse data with a drag-and-drop filter builder, no SQL required.

Build audiences combining Catalog data with profile fields and event history, without copying catalog details onto every profile.

Audience Builder validates field compatibility with the selected evaluation method and flags incompatible fields before save or publish.

Audience Portal can show each audience's activated destinations, including destination type, schedule, and recent flow-run status.

Flexible Batch Schedules let you evaluate audiences on demand using user-defined schedules instead of fixed batch windows.

Sandboxes can hold up to 10,000 audiences, available to customers with access to Flexible Batch Schedules.

Recurring batch-audience journeys can wait up to 6 hours for a fresh batch evaluation before running, skipping the run if none arrives.

eCommerce recommended events can be filtered by basic and nested event properties in triggers, action paths, conversion events, and exit criteria.

Manage Shopify segment syncs from the Shopify integration page, including one-time syncs, status tracking, and pause or resume controls.

Now GA (22 Sep 2026). Current summary: Audience Builder validates field compatibility with the selected evaluation method and flags incompatible fields before save or publish.

Now Preview (22 Sep 2026). Current summary: Flexible Batch Schedules let you evaluate audiences on demand using user-defined schedules instead of fixed batch windows.

Realtime audiences and realtime traits can filter on arrays of objects in event payloads, requiring every condition to match the same array item.

Segments can be created by describing an audience in plain language in Breeze Assistant or via Start with AI in the Segments app, reviewing suggested filters.

Create and clone marketing lists directly from a campaign workflow without leaving it.

Marketers can capture custom values, such as coupon codes, at the moment a message sends and use them later as report filters, segment criteria, or export fields.

The external audiences endpoint now supports uploading B2B account audiences directly into Experience Platform.

New beta lets you trigger audience evaluation for a specific audience on demand, without waiting for a scheduled run.

Backfills a newly created audience with historical visitor data instead of waiting for real-time traffic to build membership.

Real-time personalizations and journeys add an opt-in option to include profiles with no batch data yet, so new users aren't wrongly excluded.

Lets Audience Composition splits keep the same profile in the same bucket across evaluations, instead of only random splits.

The Optimize activity can now deterministically route customers to journey paths by segment or profile criteria, instead of only random assignment.

Batch audiences in Audience Qualification nodes and Exit Criteria will block publication starting September 2026; streaming audiences required.

Segments display a predicted email engagement level of High, Medium, Low or Unknown based on historical contact engagement, visible before sending.

Extends User Affinity segments with Teams support, object-type event attribute filters, and additional filter options for behavior-based audiences.

Gives all customers a baseline of 50 Audience Compositions and adds chained activation and audience enrichment improvements.

An expressActivation flag speeds delivery of external audience membership data to batch destinations on subsequent activations.

Actionable lists let marketers target specific people directly, bypassing complex segment logic.

Orchestrated campaigns can now target only profiles or events newly eligible since the last execution.

Aligns Flow performance stats to the configured App Timezone instead of GMT and extends real-time entry to Custom Segments, replacing a prior 3-hour refresh lag.

Redesigned Lists page adds folders and bulk actions to organize and manage audiences with fewer clicks.

Audiences created via the Segmentation API or Audience Agent can now be edited in Segment Builder, except time-series audiences.

Experience Platform now runs built-in real-time checks on audience definitions for accuracy, stability and scalability while you build them.

Campaign scheduling can now use each profile's time zone to deliver at the intended local time, in Limited Availability.

Segments can now be built using regex text-pattern matching, such as on email domains or phone number formats.

One-time lists of profiles converted by past campaigns can now be created to target or exclude in future sends, replacing an earlier attribution-based approach.

Customer Agent can now be scoped with segment and keyword targeting rules per channel to control who it engages.

Orchestrated campaigns can now use reusable, editable predefined filters with parameters.

New campaign feedback filters retarget audiences by message engagement, such as opened or clicked, from a chosen campaign.