OneTrust consent integration vendor/service-level consent signals
The OneTrust consent integration enforces vendor- or service-level consent signals, alongside unaffected category-based enforcement.
Entries on this page are generated by AI from vendor sources. How AI is used
Consent & preferences
Capturing and enforcing consent and communication preferences.
| Month | Changes |
|---|---|
| 2026-01 | 5 |
| 2026-02 | 7 |
| 2026-03 | 5 |
| 2026-04 | 3 |
| 2026-05 | 8 |
| 2026-06 | 2 |
| 2026-07 | 3 |
| 2026-08 | 2 |
| 2026-09 | 13 |
| 2026-10 | 13 |
| 2026-11 | 3 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Adobe AJO Bloomreach Braze Iterable Klaviyo MoEngage SFMC Engagement SFMC Next Adobe AEP Hightouch Tealium Treasure AI HubSpot SF Account Engagement
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 20263 changes
Email tracking consent block on preference pages
Preference pages can show a tracking consent block letting recipients control open and click tracking, displayed only in chosen regions.
Tealium 1 minor update Consent & preferences
- Retired Facebook Conversions connector opt_out parameter removal source The Facebook Conversions connector removes the deprecated opt_out parameter, which stops affecting event processing after November 12, 2026.
October 202613 changes
Tracking consent enforcement without blocking email delivery
Lets senders honor a recipient's open-tracking consent without excluding them from an eligible email send; delivery, content and unsubscribe links are unaffected.
Suppression list override at email action level
A per-action toggle lets a specific email action deliver to locally-suppressed addresses for compliance cases, in limited availability to select customers.
Separate tracking consent for email opens and clicks
Email tracking consent can require separate opt-in for opens and clicks, so click data still records when only click consent is given.
Historical consent sync from Wix
Imports subscription status automatically during the initial Wix sync so migrating merchants keep existing email consent, with newer consent taking precedence.
Email tracking consent in sign-up forms
Sign-up forms can collect explicit marketing and email tracking consent from new subscribers, helping compliance with EU privacy rules.
Consent-based email tracking pixels
Iterable now injects the email open-tracking pixel in marketing emails only for recipients whose emailTrackingPixelConsent field is true.
Tracking consent enforcement without blocking email delivery
Now GA (29 Oct 2026). Current summary: Lets senders honor a recipient's open-tracking consent without excluding them from an eligible email send; delivery, content and unsubscribe links are unaffected.
Tealium 6 minor updates Consent & preferences
- GA Usercentrics v3 consent integration Vendor ID configuration source The Usercentrics v3 consent integration adds a Vendor ID configuration setting.
- GA Didomi v2 consent management integration source Tealium adds a Didomi v2 consent management integration; the original integration is renamed Didomi (legacy) and remains supported.
- GA Usercentrics v2 consent integration consent-change callbacks source The Usercentrics v2 consent integration adds callbacks so it reacts to consent changes more reliably.
- GA Microsoft Clarity tag Consent API v2 support source The Microsoft Clarity tag supports Consent API v2 with separate ad-storage/analytics-storage controls, Identify API fields, custom tags and events.
- GA Securiti.ai consent integration source Tealium adds Securiti.ai as a consent integration, with optional default purpose group support.
- GA Usercentrics v3 consent integration source Tealium adds a Usercentrics v3 consent integration that does not require a vendor ID; the prior integration is now called Usercentrics v2.
September 202613 changes
Consent-based email tracking pixels
Now GA (6 Oct 2026). Current summary: Iterable now injects the email open-tracking pixel in marketing emails only for recipients whose emailTrackingPixelConsent field is true.
Liquid tags for subscription unsubscribe links and WhatsApp username
New Liquid tags provide one-click email subscription group unsubscribe links without changing global subscription state, and retrieve a contact's WhatsApp username from inbound messages.
Multi-channel Manage Subscriptions block
The Manage Subscriptions landing page block now supports email, SMS, and WhatsApp subscription groups, not just email.
Granular email click-tracking controls
Email click tracking can be disabled account-wide, by recipient consent, or per link for privacy compliance.
Suppression list override at email action level
Now Preview (28 Oct 2026). Current summary: A per-action toggle lets a specific email action deliver to locally-suppressed addresses for compliance cases, in limited availability to select customers.
Consent-based feature removal for AI Decisioning
Consent settings link a feature matrix to consent records so revoking consent can remove dependent features from warehouse and historical data, or just report it; not yet for Redshift or Databricks.
Centralized web tracking and consent banner setup
Centralizes setup of web tracking and the consent banner in one place.
Consent data updates in record-triggered flows
Record-triggered flows can automatically update a contact's consent data.
Preference page design and subscription control
Preference pages per channel can be linked to specific messages, show a chosen set of subscriptions and use custom button text and styles.
Adobe AJO 1 minor update Landing pages & forms
- GA Mandatory landing page consent checkbox source Landing page form checkboxes can now be marked mandatory, forcing visitors to opt in (e.g. consent) before submitting.
Klaviyo 2 minor updates Assets & creative library · Integrations & marketplace
- GA Punchh SMS consent sync source The Punchh loyalty integration can sync SMS consent collected at signup to keep both systems aligned.
Tealium 1 minor update Real-time profile access
- GA Context API engine filter rule source Each Context API engine can apply an optional filter rule limiting which visitors are written to and read from it, for consent enforcement or to cut billable writes.
August 20262 changes
Manage Subscriptions block for landing pages
A landing page block lets users view, opt in to, and update their email subscription groups.
Didomi source connector
Didomi consent source connector, previously in beta, is now generally available for ingesting consent data.
July 20263 changes
Email open tracking consent management
Native consent toggle, per-recipient consent attribute, automatic pixel suppression, and audit trail for email open tracking, addressing French and Italian rules.
Email open-tracking consent controls
Email open tracking consent can now be set account-wide or for specific recipients to meet data privacy requirements.
Tealium 1 minor update Consent & preferences
- GA Facebook Conversions connector expanded LDU state support source Facebook Conversions connector supports all current Meta Limited Data Use state values, adding US state codes beyond California.
June 20262 changes
Klaviyo 2 minor updates Integrations & marketplace
- GA WhatsApp consent collection on Magento 2 source The Magento 2 integration can now capture WhatsApp opt-ins at checkout alongside SMS consent.
- GA WhatsApp consent collection on WooCommerce source The WooCommerce integration can now capture WhatsApp opt-ins at checkout.
May 20268 changes
Orphaned subscription state management
Braze automatically manages orphaned subscription records not tied to a user profile, preventing new profiles from inheriting stale subscription state.
Consent sync via public list to subscription mapping
Account Engagement syncs consent by mapping static public lists to Marketing Cloud Next subscriptions, so a preference change in either product updates the other automatically.
Cross-app consent mapping between Engagement and Next
Maps subscriber consent status across apps to help keep Engagement and Next compliant and in sync.
Subscriptions dashboard
The Subscriptions dashboard in Marketing Performance tracks Email, SMS and WhatsApp opt-in and opt-out rates and acquisition trends, filterable by subscription type.
External WhatsApp consent management
Marketers can control WhatsApp subscriber consent in an external system and send messages without configuring a Communication Subscription, skipping internal checks.
SFMC Engagement 1 minor update Consent & preferences
- GA Publish preference pages for different audiences source Marketers can publish separate preference pages tailored to different audiences.
HubSpot 2 minor updates Monitoring & alerting · Reporting & dashboards
- GA Completion notifications for bulk communication subscription edits source Bulk edits to communication subscriptions on large contact lists trigger a completion notification and process faster.
- GA Communication subscription event data in Custom Report Builder source Subscription event data covering brand, source, status, channel, consent updates and timestamp is available in the Custom Report Builder.
April 20263 changes
Customizable branded preference pages by channel
The Customizable Preference Page feature lets marketers design distinct, branded preference pages per channel, with an option to set a default page for communications.
HubSpot 2 minor updates Consent & preferences
- GA Never Log support for meetings source The Never Log list now excludes meetings as well as email for specified emails or domains, while still syncing other events.
- GA Subtype-specific unsubscribe pages for one-to-one email source Unsubscribe links in one-to-one emails now lead to a page scoped to that specific communication subtype, reducing accidental opt-outs from everything.
March 20265 changes
Email suppression list self-service
Self-serve suppression list management for email: bulk CSV import, per-user unsubscribe/resubscribe, automatic SendGrid sync, and system events for status changes.
Transactional category for orchestrated campaign channel activities
A channel activity can now be set to Transactional category, applying transactional rules where opt-in isn't required, rolling out gradually.
Subscription skill for Customer Agent
Customer Agent can now guide customers through self-service subscription actions and policy questions across channels.
Klaviyo 1 minor update Integrations & marketplace
- GA WhatsApp consent collection on Shopify checkout source Marketing and transactional WhatsApp consent can now be collected on Shopify checkout, thank-you and order-status pages.
Tealium 1 minor update Consent & preferences
- GA Epsilon Event API GPP string mapping source Epsilon Event API connector adds support for mapping the Global Privacy Platform (GPP) consent string.
February 20267 changes
Global Suppression Lists
Automatically excludes specified users from all new campaigns and journeys in a project, replacing manual suppression workarounds.
Klaviyo consent status export
Klaviyo Batch Export connector adds Klaviyo's Subscription (Consent) API support to sync true customer consent status in bulk, not just list membership.
Klaviyo 4 minor updates Messaging apps · Consent & preferences · SMS, MMS & RCS…
- GA Smart Opt-In alongside WhatsApp consent source Smart Opt-In for SMS can now be used on forms that also collect WhatsApp consent.
- GA WhatsApp consent in Back in Stock forms source Back in Stock forms can now collect WhatsApp consent alongside SMS.
Tealium 1 minor update Consent & preferences
- GA Amazon Consent Signal tag source New tag for passing consent signal status through to Amazon.
January 20265 changes
Social Auto-Replies for Instagram DMs
Instagram followers can now convert into email and SMS subscribers directly from DMs, on by default for most customers.
Microsoft Dynamics 365 Customer Service suppression integration
Integration with Microsoft Dynamics 365 Customer Service that automatically suppresses promotional campaigns for users with open high-priority tickets.
Branded, personalized landing pages, forms and preference pages
Adds dynamic-content personalization for landing pages and forms, and lets marketers build branded preference pages.
Tealium 2 minor updates Consent & preferences
- GA The Trade Desk ID deletion and opt-out action source The Trade Desk connector adds an action to delete user IDs from TTD segments and opt IDs out of data segments.
- GA TradeDoubler tag Consent Mode support source TradeDoubler Conversion Tracking tag now supports Tealium Consent in Google Consent Mode with a mappable tracking-consent value.