List Campaigns
List Campaigns let marketers in Engage Studio send one email to a contact list built from a CSV file, skipping segment setup, using up to 20 list columns as merge tags.
Entries on this page are generated by AI from vendor sources. How AI is used
Campaigns
Single-send, scheduled or orchestrated batch campaigns outside journeys.
| Month | Changes |
|---|---|
| 2026-01 | 6 |
| 2026-02 | 4 |
| 2026-03 | 3 |
| 2026-04 | 7 |
| 2026-05 | 4 |
| 2026-06 | 3 |
| 2026-07 | 5 |
| 2026-08 | 6 |
| 2026-09 | 25 |
| 2026-10 | 8 |
| 2026-11 | 4 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Adobe AJO Bloomreach Braze Klaviyo MoEngage SFMC Next Adobe AEP Hightouch Treasure AI HubSpot Marketo
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 20264 changes
Orchestrated campaign inspection skills in Coworker
Coworker chat lets users list, filter and count orchestrated campaigns, inspect a campaign's details, lifecycle and execution history, and view its workflow as a diagram, read-only.
Plan Campaigns AI skill
Coworker's Plan Campaigns skill turns a campaign brief into a full Marketo Engage program setup document with folders, smart campaigns, emails, tokens and a QA checklist.
Klaviyo 1 minor update Campaigns
- GA Folders for organizing campaigns source Campaigns can be organized into nested folders, with bulk move and search or filter across folders, without changing how sends work.
October 20268 changes
Goal-driven marketing programs
Marketing Planning and Operations will let teams build marketing programs at each level of a planning hierarchy, with program goals whose results roll up automatically; planned from late October 2026.
LINE channel for orchestrated campaigns
Orchestrated campaigns can send LINE messages, including text, stickers, images, videos, location data and Flex Messages, directly from the campaign canvas for markets such as Japan.
Custom callable AI agents as a smart campaign flow step
Will let marketers create AI agents that run as a smart campaign flow step and act on a lead record from plain-language instructions, such as normalizing data or flagging bots.
Omnichannel campaign creation in Composer
The new Composer experience can build omnichannel campaigns spanning multiple channels, restoring a capability the previous Composer version supported.
Linking campaigns to programs and goals
Marketing Planning and Operations will let marketers connect campaigns to the programs and goals they support and roll campaign results up into program goals; planned from late October 2026.
Orchestrated campaign inspection skills in Coworker
Now GA (3 Nov 2026). Current summary: Coworker chat lets users list, filter and count orchestrated campaigns, inspect a campaign's details, lifecycle and execution history, and view its workflow as a diagram, read-only.
Plan Campaigns AI skill
Now GA (Nov 2026). Current summary: Coworker's Plan Campaigns skill turns a campaign brief into a full Marketo Engage program setup document with folders, smart campaigns, emails, tokens and a QA checklist.
Adobe AJO 1 minor update Campaigns
- Announced Increased message action limit per orchestrated campaign canvas source Orchestrated campaigns will support up to 25 message actions on a single canvas, up from the previous limit of 10.
September 202625 changes
Marketing Goals Agent for self-optimizing campaigns
The Agentforce Marketing Goals Agent will run self-optimizing agentic campaigns, choosing campaign, channel, content and timing per customer toward a set goal; Salesforce gives late October 2026.
Alert activity for orchestrated campaigns
An Alert activity on the orchestrated campaign canvas sends a custom title and message to subscribers when execution reaches it, often paired with a Test activity for conditional alerts.
Orchestrated campaigns API
APIs for orchestrated campaigns let external systems retrieve campaigns and monitor their executions programmatically.
Push campaign creation and editing in Composer
Composer creates and edits push notification campaigns end to end, showing a preview to review before anything is saved.
WhatsApp campaign creation and editing in Composer
Composer creates and edits WhatsApp campaigns end to end, with previews and approval before anything is saved.
Job Schedules campaign run visibility
The Job Schedules timeline now includes scheduled batch Adobe Journey Optimizer campaign runs, filterable by recurrence, channel and type, with delivery detail.
Alerting for orchestrated campaigns
Orchestrated campaigns get automated alerting on execution failures/timeouts, using the same framework as journeys and campaigns.
Pause and resume for Personalization Studio campaigns
Personalization Studio campaigns can now be paused and resumed from the campaign card, stopping content delivery without deleting the configuration.
ChatGPT connector landing page creation and deal analysis
The HubSpot connector for ChatGPT is being expanded to create landing pages and analyze closed-won deals from inside ChatGPT.
Approval step for Composer-created campaigns
Composer drafts campaigns that users review, naming them, approving or declining, and giving feedback before anything is created.
SMS and RCS campaign proposals in Composer
Composer proposes changes to SMS and RCS campaigns, which can be previewed and applied.
Job Schedules campaign run visibility
Now GA (22 Sep 2026). Current summary: The Job Schedules timeline now includes scheduled batch Adobe Journey Optimizer campaign runs, filterable by recurrence, channel and type, with delivery detail.
OR join activity for orchestrated campaigns
The Join activity in orchestrated campaigns will support OR logic alongside AND, letting any one upstream branch continue downstream.
Orchestrated campaigns API
Now GA (28 Sep 2026). Current summary: APIs for orchestrated campaigns let external systems retrieve campaigns and monitor their executions programmatically.
Saved views and bulk actions on the All Campaigns page
The All Campaigns page adds saved and shareable Views, configurable Dynamic Columns, tab-specific default columns, bulk actions on up to 50 campaigns, and recent searches.
Campaign content and performance visibility
Shows content and performance metrics for a campaign directly on the campaign record.
Custom flow templates from a campaign
Marketers get quick access to custom flow templates directly from a campaign record.
Bulk personalized distributed marketing sends
Non-marketing users can personalize and send distributed marketing messages to many recipients at once.
Adobe AJO 3 minor updates Campaigns
- GA Folders for Action Campaigns source Action Campaigns can be organized into folders to improve navigation and management in the interface.
- Announced Execution field overrides in Action Campaigns source Action Campaign parameters will let you override default Email/SMS/WhatsApp execution fields, previously only settable at journey level.
- Announced Folders for Action Campaigns source Now GA (30 Sep 2026). Current summary: Action Campaigns can be organized into folders to improve navigation and management in the interface.
Klaviyo 2 minor updates Campaigns
- GA Campaign preview in Composer source Before creation, Composer shows the name, channel, schedule and content of a campaign it proposes.
- GA Full-page campaign edit preview in Composer source Composer groups its proposed email and SMS edits into one card that opens full-page, to accept or dismiss.
HubSpot 2 minor updates APIs & extensibility · Campaigns
- GA Campaigns API clone and goals endpoints source New Campaigns API endpoints list asset types, clone a campaign and its assets, and check cloning status; the Goals API can create goals tied to a campaign.
- GA Multiple campaigns per form source A single form can now be associated with several campaigns at once from the form editor or the campaign tool.
August 20266 changes
LINE channel for orchestrated campaigns
Now GA (2 Oct 2026). Current summary: Orchestrated campaigns can send LINE messages, including text, stickers, images, videos, location data and Flex Messages, directly from the campaign canvas for markets such as Japan.
Buyer Engagement Agent
An Agentforce agent runs inbound lead generation and high-volume lead nurturing across marketing channels; its setup builds a Buyer Engagement data graph, deploys the conversation data kit and turns on transcripts.
Disable campaigns on folder archive
Archiving a folder now disables and deschedules all campaigns within it, preventing archived Smart Campaigns from executing unexpectedly.
Always-on campaign management via Treasure Code CLI
Always-on campaigns can now be pulled, edited locally as YAML, and pushed back via Treasure Code, matching CLI workflows for templates.
LINE OA channel for Always-on Campaigns
LINE OA becomes a supported delivery channel for Always-on Campaigns in Engage Studio, on parity with email and push, supporting text, Imagemap and Flex messages.
Marketing completion actions for follow-up tasks
Completion actions automatically create follow-up tasks when a campaign or flow step finishes.
July 20265 changes
Campaign management and attribution via the Claude connector
The HubSpot connector for Claude can create campaigns, associate assets, and access revenue and deal attribution data for specific campaigns.
Loomi Marketing Agent immediate and scheduled send triggers
Loomi Marketing Agent for campaigns can now set up immediate and one-time scheduled sends from plain-language requests, alongside recurring sends.
File-based targeting for orchestrated campaigns
Orchestrated campaigns can load a CSV or TXT file directly as the targeting audience without ingesting it into the platform first.
HubSpot 2 minor updates Campaigns
- GA Multi-campaign association for more asset types source Emails, sequences, tickets and other asset types can now be tied to more than one campaign at once, improving attribution and reducing cloning.
- GA Campaign task kanban view source Campaign tasks are now accessible via a new Manage tab with list and kanban board views.
June 20263 changes
Operator campaign creation and editing
Operator can now build and edit an entire campaign end to end from a natural-language prompt: composing, scheduling, targeting, and assigning conversions.
Lifecycle Studio
Hightouch announced Lifecycle Studio, a second agentic-AI studio in its Agentic Marketing Platform for lifecycle marketing.
HubSpot 1 minor update Campaigns
- GA Copy simple workflows when cloning a marketing email source Cloning a marketing email includes a checkbox to automatically duplicate its post-send simple workflow automations, like list additions.
May 20264 changes
Chained orchestrated campaigns
Orchestrated campaigns can now trigger another orchestrated campaign from an End activity, passing runtime payload downstream.
Agentforce and flow templates for campaign workflows
New Agentforce and flow templates accelerate building and managing marketing campaigns.
HubSpot 2 minor updates Campaigns
- GA Multi-campaign association for additional asset types source Landing pages, blog posts, website pages, SMS messages, podcast episodes, videos, knowledge base articles and case studies can belong to multiple campaigns.
- GA Redesigned Simple Workflows in the email editor source The Marketing Email editor's workflow experience is redesigned with out-of-the-box templates and inline follow-up automation configuration.
April 20267 changes
Campaigns as a connected CRM object
Campaigns gain data-model visibility, associations and custom labels with custom objects on Enterprise, segment support using Campaigns as the primary object, and conditional property logic on campaign properties.
Incremental query activity for orchestrated campaigns
Orchestrated campaigns can now target only profiles or events newly eligible since the last execution.
Global variables in orchestrated campaigns
Orchestrated campaigns can define global variables once and reuse them across all activities in a workflow.
Campaign data as workflow triggers and criteria
Workflows can use campaign properties and events like budget, spend, revenue and owner as triggers and criteria, including campaign-influenced contacts.
Multi-campaign Analyze reporting
New Analyze views report on groups of campaigns at once, by folder, bulk-select, or filter, including attributed contacts and revenue across related efforts.
HubSpot 2 minor updates Campaigns
- GA Associate one marketing email with multiple campaigns source A single marketing email can be associated with multiple campaigns, with UTMs managed accordingly, avoiding clones and fragmented reporting.
- GA Scheduling pages as campaign assets source Scheduling pages can be added to campaigns so meetings booked from those pages are automatically attributed to the campaign going forward.
March 20263 changes
Test activity in orchestrated campaigns
A new Test activity routes orchestrated campaign execution to branches by condition, to validate logic before going live.
Transactional category for orchestrated campaign channel activities
A channel activity can now be set to Transactional category, applying transactional rules where opt-in isn't required, rolling out gradually.
Klaviyo 1 minor update Cross-channel coordination
- GA Cloning single-channel campaigns into omnichannel source A single-channel campaign can now be cloned directly into the omnichannel canvas, preserving key settings.
February 20264 changes
Always-on Campaigns mode
New Always-on Campaign mode keeps email and push campaigns live for continuous, trigger-based activation from journeys or recurring batches.
Wave sending for campaigns
Campaigns can now deliver outbound messages in controlled waves over time to help deliverability and load.
Auto-built follow-up messages for omnichannel campaigns
Targeted follow-up messages can now be created from any campaign message using auto-built engagement filters.
Campaign data as workflow triggers and criteria
Now GA (Apr 2026). Current summary: Workflows can use campaign properties and events like budget, spend, revenue and owner as triggers and criteria, including campaign-influenced contacts.
January 20266 changes
Direct Mail channel in orchestrated campaigns
A Direct Mail activity in orchestrated campaigns automates extraction file generation for one-time and recurring sends.
Campaign scheduling by profile time zone
Campaign scheduling can now use each profile's time zone to deliver at the intended local time, in Limited Availability.
Revert live orchestrated campaigns to draft
Live orchestrated campaigns can now revert to draft status to fix execution errors, until the first message sends.
Adobe AJO 2 minor updates Campaigns
- GA Send confirmation step for orchestrated campaigns source A confirmation step is now enabled by default before sending an orchestrated campaign, to reduce accidental sends.
Klaviyo 1 minor update Campaigns
- GA Combined timezone and real-time recipient determination source Campaign scheduling can now combine recipient local-timezone sends with real-time audience determination as lists grow.