Profile and context features for Personalized optimization models
Personalized optimization AI models can score decision items using up to 50 profile attributes and 20 context attributes; limited to select organizations.
Entries on this page are generated by AI from vendor sources. How AI is used
Offer decisioning
Selecting offers or content items from a catalog with eligibility and ranking.
| Month | Changes |
|---|---|
| 2026-01 | 2 |
| 2026-02 | 8 |
| 2026-03 | 1 |
| 2026-04 | 3 |
| 2026-05 | 4 |
| 2026-06 | 4 |
| 2026-07 | 5 |
| 2026-08 | 2 |
| 2026-09 | 10 |
| 2026-10 | 7 |
| 2026-11 | 1 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 20261 change
October 20267 changes
Custom outbound channel
A no-code Channel Builder lets admins add any outbound HTTP-based channel (e.g. WeChat, Kakao Talk, Messenger) with full native capabilities; now generally available to all environments after limited availability.
Decisioning audit queries via Coworker
Coworker will answer natural-language audit questions about Decisioning objects, including inventories, relationships and edit history.
Decisioning item creation via Coworker
Coworker will let marketers create and populate Decisioning offers using natural-language prompts instead of manual field entry.
Fallback items for Recommendations
Fills empty recommendation slots with popular or alternate items when the primary recommendation returns too few.
Adobe AJO 2 minor updates Offer decisioning
- GA Business rules for custom outbound channels source Business rules can now be applied to custom outbound channels the same way they already apply to native channels.
- GA Decisioning support in custom outbound channels source Custom outbound channel payloads can now use Journey Optimizer Decisioning through the Personalization Editor, the same way as in code-based experiences.
Klaviyo 1 minor update Offer decisioning
- GA Customer Agent product recommendations for WooCommerce and Magento source Customer Agent recommends in-stock products with prices, images, and links to shoppers on WooCommerce and Magento 2 stores.
September 202610 changes
Decisioning in the Web channel
Decisioning now works in the Web channel, letting decision policies serve relevant offers via the web visual editor.
Decisioning explainer via Coworker
A Coworker skill explains, in natural language, why a specific offer was or wasn't shown to a profile or segment, tracing the decision.
Decisioning rules and ranking via Coworker
A Coworker skill lets you create, explain, simulate, and optimize Decisioning eligibility rules and ranking formulas in natural language.
Decisioning support in journey simulation
Journey Simulation now models Decisioning: content decision nodes, Optimize targeting, decisioned actions, and offer ranking policies.
Recommendation model testing tool
Test a Recommendation previews Basic and Advanced recommendation model results for a chosen user, random sample, or item, with live filter adjustments and zero-result troubleshooting.
Adobe AJO 5 minor updates Offer decisioning
- GA AEM Managed Services content fragments in Decisioning source AEM Content Fragments in Decisioning, previously limited to AEM as a Cloud Service, now also work for AEM Managed Services customers.
- Preview Audience enrichment attributes in Decisioning rules source Decisioning eligibility rules can use an audience composition's enrichment attributes as a data source, limited to select organizations and batch audience deliveries.
- GA AEP profiles in ranking formula simulation source Rule/Ranking formula simulation can auto-fill test-variant attributes from a selected Adobe Experience Platform profile.
- Announced Business rules for custom outbound channels source Now GA (2 Oct 2026). Current summary: Business rules can now be applied to custom outbound channels the same way they already apply to native channels.
- Announced Decisioning support in custom outbound channels source Now GA (2 Oct 2026). Current summary: Custom outbound channel payloads can now use Journey Optimizer Decisioning through the Personalization Editor, the same way as in code-based experiences.
August 20262 changes
Adobe AJO 1 minor update Editors & templates
- GA Mirror pages in visual fragments source Visual fragments can now include mirror pages that render Decisioning attributes correctly, including in email.
Klaviyo 1 minor update Offer decisioning
- GA Price and stock filters for product recommendations source Next Best Product recommendations can be filtered account-wide by minimum price, maximum price and stock thresholds.
July 20265 changes
Custom outbound channel
Now GA (2 Oct 2026). Current summary: A no-code Channel Builder lets admins add any outbound HTTP-based channel (e.g. WeChat, Kakao Talk, Messenger) with full native capabilities; now generally available to all environments after limited availability.
Decisioning rules and ranking formula simulation
Decisioning rules and ranking formulas can now be simulated with manual or AI-generated test variants before deployment, in Limited Availability.
Natural-language Decisioning rule generation
Marketers can describe a Decisioning rule in plain language in the rule builder and let AI generate it; available to a set of organizations with Adobe AI capabilities (Limited Availability).
Dynamic custom attributes on decision items
Decision item custom attributes can now be personalized at delivery time from profile, contextual, and audience data.
Offering APIs
APIs to programmatically create, update, and list Offerings, also exposed as tools within the MoEngage MCP server.
June 20264 changes
AEM content fragments in Decisioning
AEM content fragments can now be mapped to decision items and used in decision policies, generally available after an earlier limited release.
Recommendations merchandising controls and unified tool
Recommendations becomes one cross-channel tool with UI-configurable dynamic filters, position pinning, multi-rule block lists and rule previews.
Decisioning support in Direct Mail
Direct Mail journeys and campaigns can now use Decision policies, including batch decisioning to export offer items per profile.
Decision Policy simulator for Offer Decisioning
Simulator that runs a Decision Policy against a chosen or anonymous user to preview selected, eligible, and capped offerings, including score calculations.
May 20264 changes
AEM content fragments in Decisioning
Now GA (18 Jun 2026). Current summary: AEM content fragments can now be mapped to decision items and used in decision policies, generally available after an earlier limited release.
Custom Formula ranking strategy for Offer Decisioning
Adds a Custom Formula ranking strategy combining fixed org-level goals with dynamic user-level signals to rank offers with real-time recalculated scores.
AI-suggested Decisioning rule and ranking formula optimization
AI now flags Decisioning rules and ranking formulas that can be simplified and suggests an equivalent optimized version.
Adobe AJO 1 minor update Offer decisioning
- GA Decision policy details in campaign summary source Campaign summary pages now show full decision policy structure and let you copy a JSON summary for troubleshooting.
April 20263 changes
Decisioning support in email channel
Email content can now be personalized and optimized via Decisioning using Priority Scores, Formulas, or AI Models, now GA with mirror page support.
Attach fragments to decision items
Fragments can now be attached to decision items for use in code-based experiences and email campaigns via decision policies.
Adobe AJO 1 minor update Offer decisioning
March 20261 change
Adobe AJO 1 minor update APIs & extensibility
- GA Offer and context attribute mapping in Decisioning migration API source The Decisioning migration API's entity mapping now lists offer attributes and context attributes.
February 20268 changes
Content decision activity in journeys
A Content decision activity integrates personalized offers into journeys, usable in conditions, custom actions, and other activities.
Decisioning support in SMS channel
SMS content can now be personalized and optimized via Decisioning using Priority Scores, Formulas, or AI Models.
Enhanced offerings and decision policies
Upgrades Offer Decisioning with conversion goal tracking, five-variation testing, global/local control groups, down-funnel revenue analytics, and drafts.
List-attribute filtering for recommendations
Recommendation models can now filter results by multi-value product attributes such as tags, genres, promotions and regions.
Self-service Decisioning migration tooling APIs
New APIs let organizations programmatically migrate Decision Management entities to Decisioning, with rollback and reports.
Edge inbound support for AEP data in Decisioning
AEP data in Decisioning now supports edge inbound use cases, beyond email and journey custom actions, in Limited Availability.
Adobe AJO 1 minor update Offer decisioning
- GA Decisioning preview in Code-based Experience channel source Decision items can now be previewed in the authoring interface when configuring the Code-based Experience channel.
Klaviyo 1 minor update Offer decisioning
- GA Next Best Product recommendations for mobile channels source Next Best Product recommendations now extend beyond email into SMS, RCS and WhatsApp.
January 20262 changes
Decisioning support in Push channel
Push notification content can now be personalized and optimized via Decisioning, requiring a specific Mobile SDK version.
Product catalog showcase in messages
Lets marketers showcase products from a catalog directly within messages.