Tealium Prism mobile SDK platform
Tealium Prism is a next-generation cross-platform mobile SDK for Android and iOS, giving developers typed data, remote configuration, consent handling, and resilient event delivery without a WebView.
Entries on this page are generated by AI from vendor sources. How AI is used
Data collection & tag management
Capturing events and attributes from web, app and server sources: tag managers, event collection APIs, data layers.
| Month | Changes |
|---|---|
| 2026-01 | 3 |
| 2026-02 | 6 |
| 2026-03 | 2 |
| 2026-04 | 5 |
| 2026-05 | 2 |
| 2026-06 | 6 |
| 2026-07 | 4 |
| 2026-08 | 1 |
| 2026-09 | 8 |
| 2026-10 | 9 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
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Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20269 changes
Tealium Prism mobile SDK platform
Now GA (30 Oct 2026). Current summary: Tealium Prism is a next-generation cross-platform mobile SDK for Android and iOS, giving developers typed data, remote configuration, consent handling, and resilient event delivery without a WebView.
Hightouch 2 minor updates Data collection & tag management
- GA Amazon Kinesis event source source A new Amazon Kinesis event source collects events directly from Kinesis streams.
- GA Amazon SQS event source source A new Amazon SQS event source collects events directly from SQS queues.
Tealium 4 minor updates Consent & preferences · Data collection & tag management
- GA Microsoft Clarity tag Consent API v2 support source The Microsoft Clarity tag supports Consent API v2 with separate ad-storage/analytics-storage controls, Identify API fields, custom tags and events.
- GA TikTok Pixel tag History Observer setting source The TikTok Pixel tag's History Observer setting disables automatic PageView events from browser history changes in single-page apps, preventing duplicates.
- GA ChatGPT Ads Measurement Pixel tag advanced conversion matching mappings source The ChatGPT Ads Measurement Pixel tag adds advanced conversion matching mappings to improve ad conversion matching accuracy.
- GA Pinterest Tag custom event name casing preservation source The Pinterest Tag preserves the configured casing of custom event names sent to Pinterest while still normalizing recognized standard events.
Treasure AI 1 minor update Data collection & tag management
- GA Bulk recording transfer and in-app metadata display for Treasure AI Voice source The Treasure AI Voice mobile app lets users bulk-transfer multiple recordings via a simplified interface and now shows metadata attached through deep links directly in the app.
September 20268 changes
Deep link recording with external metadata for AI Voice
Treasure AI Voice for iOS accepts deep links from other apps and saves their query parameters as external metadata on the resulting recording, exported to Treasure Data CDP.
First-party identity cookie extension
First-Party ID extends the recognition window for returning visitors on Safari and other restrictive browsers from 24 hours to 7 days.
Centralized web tracking and consent banner setup
Centralizes setup of web tracking and the consent banner in one place.
Braze 1 minor update SDKs
- GA Shopify eCommerce event metadata (Web SDK) source The Web SDK (6.12.0) adds optional Shopify eCommerce event metadata fields.
Tealium 3 minor updates Data collection & tag management
- GA Microsoft Advertising UET tag SPA page view tracking source The Microsoft Advertising UET tag now sends a page view event for each qualifying single-page application navigation.
- GA Amazon Advertising tag Match ID mapping source Amazon Advertising tag supports Match ID mapping for advertiser-defined identifiers used in cross-channel conversion measurement.
- GA ChatGPT Ads Measurement Pixel tag event ID generation source Renamed from OpenAI Measurement Pixel tag; now supports Generate Event ID for all events, enabling browser/server-side deduplication.
HubSpot 1 minor update Real-time triggers
- GA Objectless custom events source Webhook or API custom events can be created with No Object selected, triggering automation from anywhere in the stack.
August 20261 change
Tealium 1 minor update Data collection & tag management
- GA Reddit Pixel tag product-level quantity and price fields source Reddit Pixel tag adds product-level quantity and itemPrice fields to the products array for relevant events.
July 20264 changes
Tealium 4 minor updates Data collection & tag management
- GA OpenAI Measurement Pixel tag event ID override source OpenAI Measurement Pixel tag supports overriding the event ID within the nested events array via data mappings.
- GA Webgains tag Default Tracking implementation source Webgains tag supports Webgains' Default Tracking implementation with item-level conversion data and improved consent-aware behavior.
- GA Webtrends Optimize tag Hybrid Asynchronous loading source Webtrends Optimize tag supports a Hybrid Asynchronous loading option with a non-blocking loader and page masking to reduce content flicker.
- GA Pulse by Analytics Intelligence tag source Tealium adds a client-side tag for the Pulse by Analytics Intelligence platform.
June 20266 changes
AutoCapture of website interaction events
AutoCapture tracks clicks on buttons, links and interactive elements via the existing tracking code, promotable to verified events with 90 days of backfill.
Klaviyo 1 minor update Data collection & tag management
- GA Onsite tracking for Olo via Google Tag Manager source A Google Tag Manager tag captures browse, cart and checkout activity from Olo Serve ordering sites for abandonment flows.
Tealium 4 minor updates Data collection & tag management
- GA Amplitude Browser SDK tag custom identifiers source Amplitude Browser SDK tag supports setting custom user, session and device identifiers, and resetting identity.
- GA Microsoft Advertising UET tag event ID generation source Microsoft Advertising UET tag can generate event IDs for page load events, improving dedup with the UET Conversion API connector.
- GA Trackingplan Web SDK tag source New client-side tag for the Trackingplan Web SDK.
- GA Sentinel Insights tag source Tealium adds a client-side tag for the Sentinel Insights platform.
May 20262 changes
Shopify webhook streaming ingress connector
New managed streaming connector ingests Shopify webhook events into Treasure AI in near real time, with signature verification and payload flattening.
Braze 1 minor update Data collection & tag management
- GA Incremental cart update actions source The ecommerce.cart_updated event supports add and remove actions alongside replace, allowing incremental cart changes instead of a full snapshot.
April 20265 changes
JWT authentication for event stream tracking
Event streams can now require JWT-signed customer IDs, events and properties, with workspace signing keys and Web/Mobile SDK support.
eCommerce recommended events
eCommerce recommended events cover six purchase steps (product_viewed, cart_updated, checkout_started, order_placed, order_cancelled, order_refunded) that Braze validates for platform features; the Places Order conversion event was added in early access.
Custom mobile app event tracking
Marketers can define custom mobile app events for clicks, screen views or purchases and stream them via the unified SDK into Data 360 or Flow Builder.
Klaviyo 1 minor update Data collection & tag management
- GA No-code onsite tracking for hospitality booking engines source A Google Tag Manager template captures browsing and checkout events from Guesty, Cloudbeds or Mews booking engines without custom JavaScript.
Adobe AEP 1 minor update Data collection & tag management
- GA View build details from Library or Environment source Lets admins view live build details and inspect extensions, data elements and rules from a Library or Environment.
March 20262 changes
Dynamic datastream configurations
Dynamic datastream configurations reach general availability, letting you define per-service rules that route each data type to the right Experience Cloud solution.
Hightouch 1 minor update Data collection & tag management
- GA Event field selector autocomplete source Field selectors in event streaming and real-time configuration now autocomplete suggestions from actual event data.
February 20266 changes
eCommerce recommended events
Now GA (30 Apr 2026). Current summary: eCommerce recommended events cover six purchase steps (product_viewed, cart_updated, checkout_started, order_placed, order_cancelled, order_refunded) that Braze validates for platform features; the Places Order conversion event was added in early access.
Tealium 5 minor updates Data collection & tag management
- GA Adara Media Pixel Partner ID mapping source Adara Media Pixel tag adds mapping support for Partner ID.
- GA Eloqua tag page URL mapping source Eloqua tag adds a mapping for the page URL variable.
- GA Facebook Pixel Auto Page View Event source Facebook Pixel tag adds an Auto Page View Event setting aligned with Meta's multi-pixel implementation.
- GA Contentsquare item-level tracking without product_id source Contentsquare UX Analytics tag can now track item-level data without requiring a product_id mapping.
- GA Rakuten Advertising tag affiliateConfig mapping source Rakuten Advertising tag now accepts a pasted affiliateConfig object, auto-capturing ranMID, discountType and includeStatus.
January 20263 changes
Event stream permissions
New allow/deny permission rules and credentials govern which identifiers, properties and event types public or private event streams accept.
Default tracking cookie identifiers for Extended ID
Extended ID now uses common tracking cookies like _ga, _ttp and _uetvid by default, boosting visitor identification 5-10% with no setup.
SFMC Next 1 minor update Data collection & tag management
- GA Simplified, reusable web tracking connector setup source Creating a web connector now automatically installs and deploys the required data streams, and the same connector can be reused across multiple campaigns.