ICPs with custom keywords
Markets are now called ICPs, built from custom keywords or found automatically by Breeze Assistant.
Entries on this page are generated by AI from vendor sources. How AI is used
Accounts, ABM & buying groups
Account-level marketing: target account lists, account scoring, buying groups and committee roles, account-based programs.
| Month | Changes |
|---|---|
| 2026-01 | 2 |
| 2026-02 | 1 |
| 2026-03 | 0 |
| 2026-04 | 2 |
| 2026-05 | 2 |
| 2026-06 | 3 |
| 2026-07 | 0 |
| 2026-08 | 1 |
| 2026-09 | 3 |
| 2026-10 | 1 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20261 change
September 20263 changes
Churn Risk buyer intent signal
A new Churn Risk Buyer Intent signal flags at-risk customers from patterns across conversations, emails, calls and notes, citing the triggering conversations.
HubSpot 2 minor updates Accounts, ABM & buying groups
- GA Auto-tracking for custom buyer intent signals source Custom Buyer Intent signals can start or stop tracking automatically from saved views, rule-based toggles or workflow actions, with credit-spend limits.
- GA Intent signal and saved report retrieval via the Claude connector source The HubSpot connector for Claude can now retrieve Buyer Intent signals and saved HubSpot reports directly in conversation.
August 20261 change
Company Surge intent signals from Bombora
Company Surge® signals from Bombora are now native in HubSpot, surfacing company-level research intent on records and feeding workflows, segments, scoring and company views.
June 20263 changes
Custom Buyer Intent signals from plain language
Users can create custom Buyer Intent signals from plain-language descriptions, surfacing matching companies with cited sources for segments and workflows.
HubSpot 2 minor updates Accounts, ABM & buying groups
- GA Expanded Buyer Intent company news signal catalog source The Buyer Intent news signal catalog adds 20 signals spanning financial moves, leadership changes, structure shifts and competitive activity.
- GA Stakeholder and pain point signals for Buyer Intent source Two new Buyer Intent signals, Key Stakeholder Identified and Pain Point Mention, extract insights from deal-associated emails, notes and call transcripts.
May 20262 changes
Account Discovery Agent
The Account Discovery Agent identifies buying groups on existing accounts, surfaces engagement insights for key contacts and summarizes account-level sentiment.
Auto-fill company details from the Chrome extension
Visiting an unrecognized company website surfaces enriched company data in the Chrome extension sidebar and auto-fills the Add Company form.
April 20262 changes
Unstructured engagement signals for Buyer Intent
Buyer Intent converts unstructured conversational insights, like budget and deal timing from calls, emails and notes, into actionable company-level signals.
G2 Buyer Intent data for Breeze Agents
A G2 MCP connector feeds live G2 buyer intent and review data into Breeze Agents so reps see what prospects are researching and evaluating.
February 20261 change
Company News signals in Buyer Intent
Buyer Intent's Company News signals add Industry Recognition, Office Closure, Physical Expansion and Regulatory Approval, surfaced on company timelines and usable in workflows and scoring.
January 20262 changes
Automated tracking rules for buyer intent signals
Toggle-based rules automatically start or stop buyer intent tracking for companies based on target account status, lifecycle stage, or segment membership.
HubSpot 1 minor update Landing pages & forms
- GA Form submissions on company records source Company records show form submissions from all associated contacts on the company timeline, filterable under Contact Activity.