Automatic pause and replay for failing event exports
Pauses an event export to a warehouse or storage destination after repeated failures and can replay saved data.
Entries on this page are generated by AI from vendor sources. How AI is used
Data retention & lifecycle
Retention periods, archiving, expiry and deletion of data.
| Month | Changes |
|---|---|
| 2026-01 | 4 |
| 2026-02 | 2 |
| 2026-03 | 2 |
| 2026-04 | 3 |
| 2026-05 | 3 |
| 2026-06 | 4 |
| 2026-07 | 1 |
| 2026-08 | 3 |
| 2026-09 | 8 |
| 2026-10 | 5 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Adobe AJO Bloomreach Braze Iterable Klaviyo MoEngage SFMC Engagement SFMC Next Adobe AEP Treasure AI HubSpot Marketo
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20265 changes
Delete all Real-Time profile data
In beta, administrators with MasterSegmentConfig access can delete all Real-Time profiles for a parent segment to reset from an empty state; beta access requires contacting a representative.
Adobe AJO 1 minor update Data retention & lifecycle
- GA Dataset TTL guardrail enforcement on existing sandboxes source Journey Optimizer enforces the dataset TTL guardrail (90 days in the profile store, 13 months in the data lake) on existing sandboxes and organizations from October 1, 2026.
Adobe AEP 2 minor updates Data retention & lifecycle
- GA Manual deletion of exported files in Data Landing Zone source Users can manually delete exported files from Azure or AWS Data Landing Zone destinations before the automatic seven-day deletion.
- Announced Manual deletion of exported files in Data Landing Zone source Now GA (27 Oct 2026). Current summary: Users can manually delete exported files from Azure or AWS Data Landing Zone destinations before the automatic seven-day deletion.
September 2026+1 added 11 Nov8 changes
Data management skills in CX Enterprise Coworker
Conversational skills in CX Enterprise Coworker identify high-storage datasets, assess retention changes, and review dataset configuration and storage metrics.
Data management skills in CX Enterprise Coworker
Now GA (22 Sep 2026). Current summary: Conversational skills in CX Enterprise Coworker identify high-storage datasets, assess retention changes, and review dataset configuration and storage metrics.
Compliance BCC email archiving
Compliance BCC archives a copy of every outbound marketing email for regulatory recordkeeping.
High-volume email archiving to own cloud storage
Archives copies of high-volume sent marketing emails in the customer's own Microsoft Azure cloud storage with Data 360, where they can be queried and retrieved on the customer's schedule.
SFMC Next 1 minor update +1 added 11 Nov Data retention & lifecycle
- Retired Amazon S3 as an email archiving storage destination source Amazon S3 is no longer a supported storage destination for high-volume email archiving in Marketing Cloud Next; Azure remains supported.
Treasure AI 1 minor update Data retention & lifecycle
- GA Workflow data retention policy source Treasure Workflow publishes a data retention policy: execution history is kept 2 years, and each project keeps its latest 100 revisions plus any used within 2 years.
HubSpot 2 minor updates Data retention & lifecycle
- GA Account Cleanup for unused marketing emails source Account Cleanup now deletes unused marketing email drafts instead of archiving them.
- GA Restore from property history source Super Admins can restore all records affected by a property history source in one action after previewing the change.
August 20263 changes
Disable campaigns on folder archive
Archiving a folder now disables and deschedules all campaigns within it, preventing archived Smart Campaigns from executing unexpectedly.
Per-chat isolated sandbox environment
Each AI Studio chat now runs in its own isolated environment; files the AI writes outside a work folder are deleted with the chat.
HubSpot 1 minor update Data retention & lifecycle
- GA Duplicate management exports in audit log source Exports from the duplicate management tool now appear in the central audit log under Data Management.
July 20261 change
HubSpot 1 minor update Data retention & lifecycle
- GA Account Cleanup for website and landing pages source Account Cleanup can delete unused website and landing page drafts instead of archiving them, recoverable from the Recycle Bin for up to 90 days.
June 20264 changes
User deletion
Lets teams permanently delete user profiles from the database for cleanup, errors, or compliance requirements like GDPR or CCPA.
Messages archive
Paid add-on that stores exact copies of sent emails and SMS for up to 2 years, accessible from customer profiles or the Data API.
Health checks for pseudonymous and event dataset TTL
Two new health checks flag sandboxes missing pseudonymous profile TTL policy or automatic expiration on event datasets.
HubSpot 1 minor update Data retention & lifecycle
- GA Account cleanup automation for orders, products and custom objects source Automated removal of outdated orders, products and custom object records using time-based criteria, with deleted records recoverable within 90 days.
May 20263 changes
Row-based data retention for Salesforce Marketing Cloud export
Salesforce Marketing Cloud export connector adds row-based data retention, letting each exported row expire independently of the Data Extension's default policy.
Scheduled automated cleanup of CRM records
Admins can set recurring policies that automatically remove stale Contacts, Deals, Leads and Projects, with 90-day recycle-bin recovery.
Automatic archiving of sent emails to the EmailMessage object
Stores copies of sent marketing emails in Salesforce's standard EmailMessage object for business and compliance needs; archiving is enabled in Unified Messaging setup and archives can be exported with the Archive app.
April 20263 changes
Stored Messages
Archives exact rendered copies of every sent email, SMS and push message to a customer-owned S3 bucket for compliance and auditing.
Restore CRM property values
Super admins can restore property values changed in the last 14 days, up to 20 versions per record (45 for contacts), across objects without exports and imports.
HubSpot 1 minor update Data retention & lifecycle
- GA Undo a recent Account Cleanup run source The Account Cleanup tool can revert the most recent cleanup run for supported asset types and inspect exactly what was removed.
March 20262 changes
Multi-dataset record delete API
New API lets you delete identities across one, multiple, or all datasets in a single request, optionally restricting deletion to profile services only.
Proactive profile suppression recommendations
Klaviyo now proactively recommends inactive, low-value profiles to suppress based on sunset flow criteria.
February 20262 changes
Guardrails on bulk profile suppression
Bulk suppression now reviews and can exclude recent buyers and clickers to avoid removing high-intent customers.
Adobe AEP 1 minor update Data retention & lifecycle
- GA Data expiration refresh for external audiences source The Segmentation Service API can now extend the data expiration date of external audiences.
January 20264 changes
Message export
Sent email and SMS message content can now be auto-exported to a dataset for compliance and archival, via a paid add-on.
Restore data cleared from a Data Extension
A new Cleared Data folder in the Recycle Bin keeps cleared Data Extension records for 30 days so they can be restored into a new data extension.
Configurable chat data retention for AI Agent Foundry
AI Agent Foundry lets organizations configure how long chat data is retained, to match each company's data retention preferences.
Adobe AEP 1 minor update Data retention & lifecycle
- GA Manual data-expiration refresh for external audiences source External audiences such as CSV uploads gain a manual force-refresh action in Audience Portal to reset data expiration without re-uploading.