Version history for universal content blocks
Universal content blocks such as shared headers and footers keep version history, so a bad publish can be rolled back by restoring a prior version everywhere it is used; rolling out gradually.
Entries on this page are generated by AI from vendor sources. How AI is used
Editors & templates
Message and page design tools and templates.
| Month | Changes |
|---|---|
| 2026-01 | 10 |
| 2026-02 | 6 |
| 2026-03 | 10 |
| 2026-04 | 10 |
| 2026-05 | 13 |
| 2026-06 | 9 |
| 2026-07 | 13 |
| 2026-08 | 9 |
| 2026-09 | 26 |
| 2026-10 | 13 |
| 2026-11 | 1 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Adobe AJO Braze Iterable Klaviyo MoEngage SFMC Engagement SFMC Next Hightouch Treasure AI HubSpot Marketo
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 2026+1 added 11 Nov1 change
October 202613 changes
Version history for email templates
In the drag-and-drop email template editor, users can preview and restore any saved version of a template, with the current version saved first; rolling out gradually.
Brand style defaults for sign-up forms
Klaviyo lets users set brand defaults once for buttons, text, input fields, and colors, then apply them automatically to every new sign-up form.
Onsite preview for sign-up forms
Users can preview a sign-up form draft on any live page, scan a QR code to test it on mobile, and see saved edits refresh automatically.
HTML-to-drag-and-drop email template conversion
Saved HTML email templates, including imported and AI-generated ones, can be converted into editable drag-and-drop templates.
Klaviyo 3 minor updates Autonomous agents · Editors & templates
- GA Composer actions from comment threads source Composer can take a comment thread from the email editor or forms designer and draft the requested edits or summarize the thread.
- GA Onsite preview for Customer Hub source Onsite Preview shows how shoppers will experience Customer Hub so merchants can test and refine the setup before publishing it live.
- GA Customer Hub editor redesign source The Customer Hub editor now uses Klaviyo's standard layout, with universal left navigation, one content-and-integrations panel, and consistent Content and Targeting tabs.
Treasure AI 1 minor update Editors & templates
- GA Duplicate In-App and In-Browser messages source Engage Studio lets users duplicate an In-App or In-Browser message, copying only its content tab into a new message named with (Copy) appended.
HubSpot 5 minor updates Content generation · Editors & templates
- GA Manual video clip creation in the social composer source Besides viewing AI-suggested clips, users can create new clips from a longer video inside the social composer.
- GA Create video from scratch source A Create button starts a blank video project that autosaves as a draft.
- GA Karaoke-style video captions source Video captions now highlight each word as it is spoken, karaoke-style.
- GA Video thumbnail scrubber source A scrubber lets users pick any video frame as a thumbnail from the composer, details page or Optimization tab.
- GA Video recording in CRM and conversation threads source Users can record and insert personalized video directly into CRM emails, Help Desk replies or Conversation threads.
September 202626 changes
Operator drag-and-drop design creation and editing
Operator can create complete drag-and-drop designs or edit individual blocks from natural-language prompts while preserving Liquid and personalization, across editors, templates, Content Blocks, landing pages, Banners, and the preference center.
Content management MCP tools
MCP tools let CX Coworker discover, create, and manage content templates, fragments, landing pages, and inline message content via natural language.
Browsing integrations
A Browsing integration configuration type lets marketers define a table, list, or card selector to browse, search, and pick items from external APIs while authoring content.
PSD import into Email Designer Dynamic Media
In Limited Availability, Email Designer's Dynamic Media Template component lets marketers insert AEM Dynamic Media templates, import PSD files, and expose editable parameters without leaving the editor.
Content preview in journey canvas
The journey canvas shows a content thumbnail for each channel activity, with a fullscreen modal to inspect and switch between treatments and variants.
Email Designer collaboration tools
The Email Designer adds built-in commenting, review, and resolution tools so teams can collaborate without external tools.
Android push notification layout picker
Android push notifications offer a Standard or Expanded layout picker, with show-entire-image cropping, multi-line expanded body text, a large-icon thumbnail, and a separate collapsed-state body.
Dark mode for email theme variants
Email themes now support dark mode, auto-generating a dark palette per color variant that can be further customized.
PSD import into Email Designer Dynamic Media
Now Preview (30 Sep 2026). Current summary: In Limited Availability, Email Designer's Dynamic Media Template component lets marketers insert AEM Dynamic Media templates, import PSD files, and expose editable parameters without leaving the editor.
Content preview in journey canvas
Now GA (28 Sep 2026). Current summary: The journey canvas shows a content thumbnail for each channel activity, with a fullscreen modal to inspect and switch between treatments and variants.
Ad Studio templates
Ad Studio templates reuse a layout across many ads, making it faster to create brand-consistent variants for different audiences and channels.
HTML upload editor for On-Site Messaging and landing pages
An HTML editor lets users upload custom HTML and assets, or a ZIP package, to build On-Site Messaging campaigns and landing pages without the drag-and-drop editor.
Custom flow templates from a campaign
Marketers get quick access to custom flow templates directly from a campaign record.
Faster template delivery to non-marketing users
Speeds up delivery of approved email templates to non-marketing users for distributed sending.
Adobe AJO 7 minor updates Editors & templates · Migration & onboarding tooling
- Preview URL validation in content simulation source During content preview, Journey Optimizer automatically checks web links and flags broken, insecure or unreachable URLs before send; available in limited availability to select customers.
- GA Content Simulation usability improvements source Content Simulation lets you name and organize variants, copy or delete variant details from each card, view full attribute paths and per-card channel configuration, and upload CSV, JSON or JSONL profiles.
- Preview Autosave in Email Designer source The Email Designer automatically saves content after a few seconds, in limited availability for select organizations.
- GA Content block migration action items in onboarding source Guided email/journey onboarding now surfaces referenced content blocks as migration action items, plus a clearer interface.
- Announced URL validation in content simulation source Now Preview (30 Sep 2026). Current summary: During content preview, Journey Optimizer automatically checks web links and flags broken, insecure or unreachable URLs before send; available in limited availability to select customers.
- Announced Content Simulation usability improvements source Now GA (25 Sep 2026). Current summary: Content Simulation lets you name and organize variants, copy or delete variant details from each card, view full attribute paths and per-card channel configuration, and upload CSV, JSON or JSONL profiles.
- GA Table component in Email Designer source The Email Designer adds a Table component for structuring content into styleable rows and columns without custom HTML.
Klaviyo 3 minor updates Landing pages & forms · Editors & templates
- GA Animated form elements source Sign-up form elements can now use fade, slide, zoom or pulse animations without custom CSS.
- GA Custom HTML block for in-app forms source Mobile in-app forms gain a Custom HTML block for building custom layouts and richer formatting.
- GA Comment threads on form blocks source Teams can leave, reply to and resolve comments directly on sign-up form blocks and A/B versions.
Marketo 2 minor updates Editors & templates
- Announced Table content block in Email Designer source The email editor will add a drag-and-drop table content type with configurable numbers of columns and rows.
- Deprecation announced Grab Images from Web source The Grab Images from Web tool for pulling images from a webpage into content will be deprecated starting with the October release, for security and privacy reasons.
August 20269 changes
WhatsApp Template Builder improvements
WhatsApp Template Builder adds in-composer template creation, carousel response messages, and new Utility and Flow template types.
Content Simulation grid experience redesign
Content Simulation was redesigned around a single scrollable grid view with a consolidated testing action bar.
Adobe AJO 5 minor updates Editors & templates
- GA Fragment count limits in content source Content authoring now validates fragment counts per variant and message, warning near limits and blocking past hard caps.
- GA Content variant size warning source Journey Optimizer now warns when a content variant exceeds recommended size thresholds, without blocking publishing.
- GA Mirror pages in visual fragments source Visual fragments can now include mirror pages that render Decisioning attributes correctly, including in email.
- GA Increase column count without content loss in Email Designer source Email Designer structures can now have their column count increased without losing existing content.
- GA Background image placement options in Email Designer source Email Designer background images gained four new placement options anchored to specific edges.
Klaviyo 2 minor updates Landing pages & forms · Editors & templates
- GA Custom HTML block for sign-up forms source Web sign-up forms gain a Custom HTML block for building tables, custom layouts and richer formatting.
- GA In-app form template library source A library of professionally designed templates speeds up building in-app forms.
July 202613 changes
Guided onboarding migration workspace
A dedicated workspace helps organizations moving from another marketing platform bring existing email content and journeys into Journey Optimizer instead of rebuilding them; in limited availability.
Layout modules library in Email Designer
Email Designer adds a drag-and-drop library of pre-configured layout modules like headers, product cards, and footers.
Landing page creation and analytics via the Claude connector
The HubSpot connector for Claude can build or update landing pages and access conversion, submission and view performance data for pages and blog posts.
HTML editor for Banners
Banners can now be composed using an HTML editor for teams that maintain their own templates or want full control over markup and styling.
Shareable Preview for more channels
WhatsApp limited time offer templates
A WhatsApp template layout displays a time-sensitive promotional offer with an optional countdown for seasonal sales or personalized offers.
Automated content check in Email Designer
Email Designer now runs automated HTML/CSS validation before send, reaching General Availability after an earlier limited release.
Dedicated preheader text field for email
Engage Studio adds a dedicated Pre-header field for email preview text, with Liquid personalization and character limits, in both editors.
Modules in Email Designer
Email Designer provides ready-to-use, fully structured content blocks (Modules) to speed up email assembly.
Reusable email component library
Lifecycle Studio supports a library of reusable email components imported from HTML, existing emails, or Figma.
Adobe AJO 2 minor updates Editors & templates
- GA Quick launch shortcuts in Fragments inventory source The Fragments list now offers quick actions to edit, view details, or discard a draft fragment.
- GA Quick launch shortcuts in Templates inventory source The Content Templates list now offers quick actions including edit, simulate, delete, and channel-specific shortcuts.
HubSpot 1 minor update Editors & templates
- GA Saved email templates tab source A new Templates tab on the marketing email listing page lets marketers browse saved templates and create emails from them.
June 20269 changes
Email HTML size optimization
Emails can now have their HTML stripped of unneeded whitespace, comments, and redundant code to aid deliverability and load time.
AEM Content Fragments usability and governance improvements
AEM Content Fragments gain multi-repository fetching, a sync-status listing page, locale/variation support, and Managed Services compatibility.
Automated content check in Email Designer
Now GA (16 Jul 2026). Current summary: Email Designer now runs automated HTML/CSS validation before send, reaching General Availability after an earlier limited release.
Adobe AJO 2 minor updates Editors & templates
- GA Rich text in fragment editable fields source Customizable email fragments can now use rich text formatting such as bold, italics, and hyperlinks in editable fields.
- GA Simulate content variations as default workflow source Clicking Simulate content now opens the Simulate content variations experience by default, with an AEP-profiles option.
Klaviyo 1 minor update Editors & templates
- GA Custom CSS for sign-up forms source Sign-up forms support custom CSS for line height, letter spacing, element spacing and right-to-left text.
Treasure AI 1 minor update Editors & templates
- GA Web Message Previewer Chrome extension source A Chrome extension lets marketers select page elements and preview In-Browser Message campaigns on the live site before launch.
HubSpot 2 minor updates Editors & templates
- GA Brand Kit custom fonts in marketing email source Custom fonts from a Brand Kit appear in the drag-and-drop email editor without custom coding, with fallback fonts for unsupported clients.
- GA Animated transitions in the video editor source Animated transitions, including fade, slide, wipe and flip, are available between videos, images and overlays, with durations up to five seconds.
May 202613 changes
Distributed Marketing Agent for template recommendations
New agent recommends relevant templates to non-marketing users sending distributed content.
Lock fragments against local edits
Fragments can now be locked so they stay synchronized everywhere used, preventing local edits that break brand standards.
Personalization rules and merge fields in landing page templates
Landing page templates can preconfigure rule-based dynamic content and cross-object merge fields, linking variations across components, including locked ones.
Adobe AJO 2 minor updates Administration & access control · Editors & templates
- GA Bulk actions across Campaigns, Fragments and Templates lists source Campaigns, Fragments, and Templates lists gain multi-select bulk actions for packaging, folders, tags, access, and deletion.
- GA Sorting and column resizing in inventory lists source Campaigns, Fragments, and Templates lists now support column sorting and resizing, plus Priority/Channel sort in Campaigns folders.
Klaviyo 1 minor update Agent interoperability
- GA Email template creation tools in MCP source New MCP Server tools let AI tools like Claude or ChatGPT create and update drag-and-drop email templates directly.
SFMC Next 1 minor update Editors & templates
- GA Custom web fonts for brand consistency source Adds support for custom web fonts to strengthen brand consistency in marketing content.
Hightouch 1 minor update Editors & templates
- GA Dark mode email preview source Lifecycle Studio can preview emails in dark mode directly within the canvas.
HubSpot 5 minor updates Editors & templates · Campaigns
- GA Export marketing emails to PDF and HTML source Marketing emails can be exported as PDF or HTML files from the editor or performance page for reviews, archiving or developer handoffs.
- GA Redesigned Marketing Studio canvas source The Marketing Studio canvas adds new modes, a dock, snap-to-grid and auto-layout to reduce clutter while editing.
- GA Redesigned Simple Workflows in the email editor source The Marketing Email editor's workflow experience is redesigned with out-of-the-box templates and inline follow-up automation configuration.
- GA Multi-video stitching in the video editor source The video editor lets users add multiple clips to a project, arrange and trim them on a timeline, and apply shared branding and captions.
April 202610 changes
Advanced HTML editor for email content in Email Designer
Advanced HTML editing, previously templates-only, now covers email content in journeys and campaigns, in Limited Availability.
Attach fragments to decision items
Fragments can now be attached to decision items for use in code-based experiences and email campaigns via decision policies.
Custom email editor with inline editing
A new custom email editor adds inline text editing, link management and block styling, plus an image editor for any image.
Smart Transfer email template migration
Smart Transfer can migrate email templates from Pardot, Marketo, ActiveCampaign and Mailchimp so they can be rebuilt in Marketing Hub with AI Email Template Upload.
AEM Experience Fragments sync for email templates
Syncs multi-locale Adobe Experience Manager content fragments directly into MoEngage as email templates.
Adobe AJO 2 minor updates Offer decisioning · Editors & templates
Klaviyo 1 minor update Editors & templates
- GA Folders for email templates source Email templates can now be organized into nested folders and bulk-moved.
HubSpot 2 minor updates Editors & templates
- GA Email management actions from the editor source Marketing emails can be cloned, translated, moved, archived or deleted directly from the editor's File menu without returning to the listing page.
- GA Video editor for Marketing Hub source The TikTok-ready video editor from Content Hub, for trimming, branding, overlays and trending audio, is now available in Marketing Hub Professional and Enterprise.
March 202610 changes
Canva integration for email design
Emails designed in Canva can be exported directly into the Klaviyo Template Library as HTML templates.
Brand Score Checker for Email Designer
Email Designer's Brand Score Checker scores content for readability, cohesiveness and effectiveness, independent of brand guidelines.
Editable components in Email Designer Fragments
Email Designer Fragments support editable image, text, button and HTML components, with HTML components configured via variable-based syntax.
Advanced HTML editor for email content templates
An Advanced HTML mode for editing email content template source, with conditions and Desktop/HTML view toggling, launched in Limited Availability.
No-code gamification templates for on-site messaging
No-code Spin the Wheel and Scratch Card templates for On-Site Messaging, customizable in a visual editor for lead capture and coupon distribution.
Klaviyo 4 minor updates Editors & templates
- GA Reusable universal content blocks in sign-up forms source Reusable content blocks can now be saved once and dragged into sign-up forms for consistent branding.
- GA Undo/redo and inline scheduling for sign-up forms source The forms editor now supports instant undo/redo and scheduling forms without leaving the editor.
- GA Custom HTML in Table and Split email blocks source Table and Split email block cells can now take pure HTML for more flexible custom coding.
Marketo 1 minor update Editors & templates
- GA Quick actions in Email Designer source Email Designer assets support quick actions - duplicate, delete, move, and create/edit draft - matching the old email editor.
February 20266 changes
Theme-based image-to-template conversion
Converting an image to an email template can now use a brand theme to auto-apply colors, fonts, and spacing.
Mobile push campaign management and editor
Campaign editor support for FCM mobile push in Engage Studio: message type, tap behavior, image validation and delivery error logs; enabled on request by the Treasure account team.
Adobe AJO 1 minor update Editors & templates
- GA Text indentation in Email Designer source Text components can now apply customizable left indentation to a paragraph's first line.
Braze 1 minor update Editors & templates
- GA Configurable width for drag-and-drop Content Blocks source Content Block width can be set in the editor, overriding the default full width or the email's global style settings.
Iterable 1 minor update Messaging apps
- GA WhatsApp template submission validation source Flags issues in business-initiated WhatsApp templates at save time and validates submissions against Meta's rejection criteria.
HubSpot 1 minor update Editors & templates
- GA Brand Kit applied to native email templates source Selecting a saved Brand Kit from the template library dropdown applies its logo and colors to native email templates automatically.
January 202610 changes
Lockable email templates for platform users
Adds lockable email templates that platform users can use without changing locked design elements.
Content creation productivity enhancements
Adds extensions, preconfigured templates and reusable content blocks to speed up building marketing content.
Sharing approved email templates with non-marketing users
Klaviyo 4 minor updates Administration & access control · Editors & templates · Landing pages & forms…
- GA Detected locale visibility in account settings source Account Settings now shows detected languages and locale values to help confirm Smart Translations setup.
- GA Pill-style Django variable tags in mobile editors source Mobile editors now show Django Variables as clickable pill-style tags instead of raw code.
- GA Drag-and-drop coupon blocks in email source Coupon blocks can now be dragged directly into the email editor for faster styling and setup.
- GA In-editor scheduling for in-app forms source In-app form display times can now be scheduled directly from the forms editor.
SFMC Next 2 minor updates Editors & templates
- GA Enhanced rich text styling for email content source The email rich text editor adds emojis, more fonts, sizes and line heights, text and background colors, block quotes and horizontal lines for finer control.
- GA Email template element locking source Marketing managers can lock specific email template elements, such as subject lines and legal disclaimers, protecting them from edits while other areas stay open.
Marketo 1 minor update Editors & templates
- GA Multi-level bullets in Email Designer source The Email Designer supports multi-level bulleted lists when authoring email content.